This document provides guidance on marketing a band. It recommends establishing clear goals for a marketing campaign, knowing the target audience well, crafting a unique brand identity, and fully utilizing available online resources to share content and news with millions. The overall message is that effective band marketing requires goal-setting, audience awareness, brand differentiation, and strategic use of digital tools.

1. BAND
M A R K E T I N G A M U S I C
TOM SARIG

2. ESTABLISH GOALS
THE VERY FIRST THING TO DO IS DECIDE WHAT YOUR
OBJECTIVE IS FOR THE CAMPAIGN. START WITH A LARGER,
GENERAL IDEA TO HELP YOU DETERMINE WHERE THE TEAM
SHOULD PLACE ITS ENERGY, THEN GET MORE DETAILED.01

3. KNOW YOUR AUDIENCE
IN ORDER FOR YOUR GOALS TO BE ACHIEVED, YOU NEED TO
KNOW AND CLEARLY DEFINE WHO YOU ARE TRYING TO
REACH. IT’S IMPORTANT THAT YOU’RE DIRECTING AND
TARGETING CONTENT IN A WAY THAT MAXIMIZES YOUR
EFFORTS.
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4. CRAFT A BRAND
HIGHLIGHT WHAT DIFFERENTIATES YOUR BAND IN
PARTICULAR. BEGIN TO CREATE SOME TANGIBLE,
MEANINGFUL EXAMPLES TO COMMUNICATE THAT
DIFFERENCE, THROUGH STYLE OF DRESS OR SONG,
SIGNATURE MOVES, AND SONG CONTENT.
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5. USE AVAILABLE RESOURCES
THE INTERNET HAS SIGNIFICANTLY INCREASED THE
NUMBER OF OUTLETS AND THE OVERALL REACH OF A GIVEN
PERSON OR GROUP, WITH CONTENT AND NEWS TO BE
SHARED ALMOST IMMEDIATELY WITH MILLIONS OF PEOPLE
IN A GIVEN NETWORK. DO YOUR RESEARCH, LEARN EVERY
HACK AND TOOL AT YOUR DISPOSAL.
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6. THANKS FOR VIEWING.
FOR MORE, VISIT:
WWW.TOMSARIG.NET