This document contains marketing-related terms and concepts in the form of questions. It asks about types of organizational decisions, approaches to analyzing market problems, the author of the book "Positioning-the battle for your mind", the acronym QUEST, definitions of marketing efficiency and consumer satisfaction exceeding expectations, identifying consumer groups likely to purchase specific goods, the acronym PESTEL, and the study of when, why, how and where people buy or don't buy products.

1. Marketing

2. 1) The decisions which are taken
under specific circumstances
arising at times in an organization
are called as…..

3. 2) It is the systematic approach
attempt to analyze the problem of
a market what it is called as ?

4. 3)Who authored the book
“Positioning-the battle for your
mind “ ?

5. 4) Acronym of QUEST ?

6. 5) It is a continuous, systematic
and objectives study of the total
marketing efficiency of the firm
………

7. 6)Guess ???????

8. 7)What comes after social needs in
the Maslow’s Hierarchy of need ?

9. 8) When a consumer derives more
satisfaction from a product service
than his expectation it is known as

10. 9) ………is the process of identifying
groups of consumers who are
highly likely to purchase a specific
good or service

11. 10) Acronym of PESTEL

12. 11)…….is the study of when, why,
how and where people do or do
not buy a product .