1. The document contains 35 multiple choice questions about marketing concepts. The questions cover topics like marketing intelligence, marketing research, customer value, reference groups, communication processes, and the marketing mix.
2. One question asks which step is not used to improve marketing intelligence and lists options like motivating distributors, collecting competitor intelligence, and setting up a consumer panel.
3. Another question asks what type of system marketing evaluations from hotel guests would become part of, listing options like an accountability information system, marketing intelligence, and experiential research data.
Str 581 guide 3 35) Which of the following has proven to be a particularly go...kishorenaveena
35) Which of the following has proven to be a particularly good predictor for jobs that require cognitive complexity?
A. work sampling
B. aptitude tests
C. integrity evaluations
D. intelligence tests
E. behavioral assessment
Str 581 guide 3 35) Which of the following has proven to be a particularly go...kishorenaveena
35) Which of the following has proven to be a particularly good predictor for jobs that require cognitive complexity?
A. work sampling
B. aptitude tests
C. integrity evaluations
D. intelligence tests
E. behavioral assessment
Código de ética para proveedores del Grupo Popular y sus filialesBanco Popular
El código de ética para proveedores del Grupo Popular y sus filiales establece los principios gerenciales y laborales que los suplidores del #GrupoPopular deben cumplir en materia de derechos humanos, derechos laborales, cuidado al medioambiente, responsabilidad social empresarial, seguridad en el trabajo, entre otros, principios que impulsarán la reputación de estas empresas suministradoras.
Mkt 421 gide 2 27) Marketing research which seeks structured responses that ...sunilteja123
27) Marketing research which seeks structured responses that can be summarized is called:
A. Quantitative research.
B. Qualitative research.
C. Focus group research.
D. Situation analysis research.
Mkt 421 gide 2 13) Which of the following is part of a complete marketing pl...sunilteja123
13) Which of the following is part of a complete marketing plan?
A. Competitors' marketing strategies.
B. What company resources (costs) are required and at what rate.
C. How different marketing mixes (for different target markets) relate to each other.
D. All of these.
Mkt 421 gide 2 26) One of the major disadvantages of the focus group intervi...sunilteja123
26) One of the major disadvantages of the focus group interview approach is that
A. It is difficult to measure the results objectively.
B. It is difficult to get in-depth information about the research topic.
C. Ideas generated by the group cannot be tested later with other research.
D. There is no interviewer, so the research questions may not be answered.
Mkt 421 gide 2 23) Procedures that develop and analyze new information to he...sunilteja123
23) Procedures that develop and analyze new information to help marketing managers make decisions are called:
A. Operational planning.
B. Analytical research.
C. Strategy planning.
D. Marketing research.
Mkt 421 gide 2 19) ______________ is the process of naming broad product-mar...sunilteja123
19) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market segmentation
B. Diversification
C. Mass marketing
D. Market positioning
Código de ética para proveedores del Grupo Popular y sus filialesBanco Popular
El código de ética para proveedores del Grupo Popular y sus filiales establece los principios gerenciales y laborales que los suplidores del #GrupoPopular deben cumplir en materia de derechos humanos, derechos laborales, cuidado al medioambiente, responsabilidad social empresarial, seguridad en el trabajo, entre otros, principios que impulsarán la reputación de estas empresas suministradoras.
Mkt 421 gide 2 27) Marketing research which seeks structured responses that ...sunilteja123
27) Marketing research which seeks structured responses that can be summarized is called:
A. Quantitative research.
B. Qualitative research.
C. Focus group research.
D. Situation analysis research.
Mkt 421 gide 2 13) Which of the following is part of a complete marketing pl...sunilteja123
13) Which of the following is part of a complete marketing plan?
A. Competitors' marketing strategies.
B. What company resources (costs) are required and at what rate.
C. How different marketing mixes (for different target markets) relate to each other.
D. All of these.
Mkt 421 gide 2 26) One of the major disadvantages of the focus group intervi...sunilteja123
26) One of the major disadvantages of the focus group interview approach is that
A. It is difficult to measure the results objectively.
B. It is difficult to get in-depth information about the research topic.
C. Ideas generated by the group cannot be tested later with other research.
D. There is no interviewer, so the research questions may not be answered.
Mkt 421 gide 2 23) Procedures that develop and analyze new information to he...sunilteja123
23) Procedures that develop and analyze new information to help marketing managers make decisions are called:
A. Operational planning.
B. Analytical research.
C. Strategy planning.
D. Marketing research.
Mkt 421 gide 2 19) ______________ is the process of naming broad product-mar...sunilteja123
19) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market segmentation
B. Diversification
C. Mass marketing
D. Market positioning
Mkt 421 gide 2 25) The part of the relevant population that is surveyed by a...sunilteja123
25) The part of the relevant population that is surveyed by a researcher is called the:
A. Focal group.
B. Target population.
C. Representative group.
D. Sample.
Mkt 421 gide 2 18) Target marketing, in contrast to mass marketing, A. ...sunilteja123
18) Target marketing, in contrast to mass marketing,
A. Assumes that all customers are basically the same.
B. Focuses on fairly homogeneous market segments.
C. Ignores markets that are large and spread out.
D. Is limited to small market segments.
Mkt 421 gide 2 20) The process of naming broad product-markets and then segm...sunilteja123
20) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
A. Market segmentation.
B. Market development.
C. Market penetration.
D. Market research.
Mkt 421 gide 2 12) Dell, Inc. wants to offer customers televisions in additi...sunilteja123
12) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________
A. promotional.
B. product.
C. personnel.
D. pricing.
Mkt 421 gide 2 6) To compete more successfully with its many competitors off...sunilteja123
6) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
A. Market development.
B. Combination.
C. Product development.
D. Market penetration.
Mkt 421 gide 2 28) The attitudes and behavior patterns of people are part o...sunilteja123
28) The attitudes and behavior patterns of people are part of the
A. Social and cultural environment.
B. Competitive environment.
C. Political environment.
D. Firm's resources and objectives.
Mkt 421 gide 2 4) Professional Dental Supply has been successfully selling d...sunilteja123
4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at
A. Market development.
B. Market penetration.
C. Product development.
D. Diversification.
Mkt 421 gide 2 11) Hewlett-Packard sells personal computers through specialt...sunilteja123
11) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:
A. Promotional.
B. Placement.
C. Product.
D. Pricing.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Digital Tools and AI for Teaching Learning and Research
Mkt 571 final exam 2
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1) Which of the following is NOT a step that might be used to improve the quality of a firm’s marketing intelligence?
A. Watching how the stock market reacts to interest rate changes
B. Motivating distributors to pass along important intelligence from the marketplace.
C. Collecting competitive intelligence by buying a competitor’s products
D. Setting up a consumer panel
2) When Molly’s parents retired, they decided they wanted to travel. They found an ideal job that allows them to travel
for free, but the only catch is they have to stay at Holiday Inns. During each stay, they test all the amenities offered by
the motel and evaluate each. The evaluation forms are sent to the motel headquarters where it becomes part of the
motel’s __________ systems.
A. Accountability information system (AIS)
B. Marketing intelligence
C. Experiential research data
D. Marketing research
3) Typically, companies budget about 11-12 percent of company sales for marketing research.
A. True
B. Fasle
4) Which of the following is NOT a component part of total customer value?
A. Psychic value
B. Image value
C. Product value
D. Services value
5) Lee is constantly begging his mother to buy him an iPod because the most popular kids at his school all have one.
His mother contends that he’ll just break it or lose the music player if she buys it for him. For Lee, the most popular
kids in his school are examples of a _______________.
A. Social class
B. Demographic group
C. Subculture
D. Reference group
6) A(n) ________________ is likely to offer informal advice and information about a product or product category.
A. Opinion leader
B. Diversity marketing program
C. Primary reference group
D. Aspirational reference group
7) Which factors have the broadest and deepest influence on consumer behavior?
A. Cultural
B. Psychological
C. Personal
D. Social
8) Painting and consulting are considered industrial goods because ______________.
2. A. Most firms do not seek them directly
B. They are specialty goods
C. They facilitate developing and managing the finished product
D. They are considered “component materials"
9) When SAP software added a Windows-style “back” button to its industrial invoice management software, the new
product ___________.
A. Improved upon an existing product
B. Used a new product line
C. Used a marketing diversification strategy
D. Added to an existing product line
10) Ayal and Zif argue that going into fewer countries is advisable when ___________.
A. Population is low, and income size and growth are high in the initial countries chosen.
B. Population and income size are high, and population growth is low in the initial countries chosen.
C. Population, income size, and growth are high in the initial countries chosen.
D. Population, income size and growth are low in the initial countries chosen.
11) Which is the last major decision in international marketing?
A. Deciding on the marketing program
B. Deciding which markets to enter
C. Deciding how to enter the market
D. Deciding on the marketing organization
12) Which of the following is NOT a step that might be used to improve the quality of a firm’s marketing intelligence?
A. Watching how the stock market reacts to interest rate changes
B. Motivating distributors to pass along important intelligence from the marketplace.
C. Collecting competitive intelligence by buying a competitor’s products
D. Setting up a consumer panel
13) Which is correct about “noise” in the communication process?
A. It mostly happens during the decoding stage
B. It interferes with intended communication
C. It is controllable
D. It has only one source
14) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing
customers through creating, delivering, and communicating superior customer value.
A. segmentation
B. integration
C. internally
D. management
15) Public policy makers have developed a substantial body of laws and regulations to govern advertising. For these
reasons, an important step in developing anadvertising campaign is _____________.
A. The social responsibility review
B. Asking network censors what to cut out of the communication
C. Preparing a copy strategy statement
D. The creative development of the message
16) Which of the following is an example of primary data that would be used by Topps card company to determine
popularity of its new hologram baseball card series?
3. A. Sales records for baseball cards gathered by the industry’s trade council.
B. An article about the hologram cards in a recent issue of Sports Illustrated
C. Data from sales records kept by exclusive dealers of Topp’s hologram series
D. Input from focus groups that was put together specifically to discuss their perception of popularity of the hologram
card series
17) A marketing information system (MIS) consists of ___________.
A. An organized collection of comprehensive data about individual customers, prospects, or suspects that is currently
accessible for marketing purposes.
B. The systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing
situation.
C. The people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and
accurate information to marketing decision makers.
D. A set of procedures and sources used by managers to obtain everyday information and relevant developments in
the marketing environment.
18) The step in the marketing research process thatincludes determining who will be sampled is to
_______________.
A. Collect the information
B. Develop the research plan
C. Define the problem and research objectives
D. Make the decision based on the project outcomes
19) All of the following are steps in the marketing research process EXCEPT:
A. Compare data to government sources
B. Collect the information
C. Define the problem and research objectives
D. Present the findings
20) The ____________ consists of all the organizations that acquire goods and services used in the production of
other products or services that are sold, rented, or supplied to other customers.
A. Consumer market
B. Institutional market
C. Government market
D. Business market
21) Toyota, the maker of the Scion brand, using what kind of brand strategy with Scion products?
A. Individual names
B. Blanket family names
C. Corporate names
D. Separate family names
22) When SAP software added a Windows-style “back” button to its industrial invoice management software, the new
product ___________.
A. Improved upon an existing product
B. Used a marketing diversification strategy
C. Added to an existing product line
D. Used a new product line
23) When customers buy on the basis of a reference price or because the price conveys a particular quality image to
them, they are being influenced by ____________.
4. A. The going rates of competitors
B. Value augmented by perception
C. The psychology of pricing
D. Value pricing
24) A __________ pricing objective is suitable for a company that has overcapacity, intense competition, and
changing customer needs.
A. Maximum current revenue
B. Maximum sales growth
C. Survival
D. Maximum current profit
25) A concept in retailing that helps explain the emergence of new retailers is called the ___________ hypothesis.
A. Service-assortment
B. Product life-cycle
C. Retail life cycle
D. Wheel-of-retailing
26) Which of the following would NOT be considered part of a marketing communications program?
A. An event sponsorship
B. Personal selling
C. A sales promotion
D. Brand contact
27) McDonald’s franchisees get a small discount when they pay their bills for supplies within the first seven days
(when the due date is 30 days after delivery). This is an example of ___________ within channel relations.
A. Sharing the risks
B. Territorial rights
C. Price policies
D. Conditions of sales
28) __________________ are the means by which firms attempt to inform, persuade, and remind customers about
the products and brands they sell.
A. Marketing communications
B. Sales promotions
C. Mass communications
D. Brand images
29) Which of the following is most closely associated with a proactive marketing orientation?
A. It represents the “make and sell“philosophy.
B. The marketer focuses on the customers’ latent needs.
C. It is about understanding and meeting customers’ expressed needs.
D. It involves delivering superior value
30) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing
customers through creating, delivering, and communicating superior customer value.
A. segmentation
B. integration
C. management
D. internally
31) Which of the following is NOT a component part of total customer value?
5. A.Product value
B.Services value
C.Psychic value
D.Image value
32) About a year ago, Echo began renting her movies from Netflix. She perceived Netflix to be a better source
because of the enhanced selection, the responsive customer service emails she has received in answer to her online
queries, better pricing, and less effort compared to renting from the store in her town. Netflix has offered Echo better
_________ than the local competition.
A.Total customer cost
B.Customer perceived value
C.Customer delivered value
D.Total customer value
33) Lowe’s home improvement stores strive to have nicer, more knowledgeable salespeople, a better product
selection, and to maintain an impeccable image. These are all part of improving the offer via _____________.
A.Reducing the buyer’s nonmonetary costs
B.Reducing the product’s monetary costs to the buyers.
C.Increasing the service value
D.Increasing total customer value
34) _____________ are relatively homogeneous and enduring divisions in society, and may exhibit distinct product,
brand, and media preferences.
A.Subcultures
B.Social classes
C.Demographic groups
D.Cultures
35) Lee is constantly begging his mother to buy him an iPod because the most popular kids at his school all have
one. His mother contends that he’ll just break it or lose the music player if she buys it for him. For Lee, the most
popular kids in his school are examples of a _______________.
A.Social class
B.Subculture
C.Demographic group
D.Reference group
36) Business buying behavior differs from consumer buying behavior in that _________.
A.[Answer Text]Businesses buy products to accomplish a single goal, which varies by industry and business.
B.The buyers for the business market are typically more geographically dispersed than those for the consumer
market and the demand for products and services in the consumer market is unaffected by price fluctuations.
C.The demand for business goods and services is derived from consumer’s final demand.
D.Fewer people typically participate in or influence business buying decisions than in the consumer market.
37) The institutional market is best described as having _____________.
A.Contract negotiations and fluctuating demand
B.Low budgets and a captive clientele
C.Derived demand, geographically concentratedsuppliers, and budgetary constraints.
D.Demand elasticity and geographically concentrated suppliers
38) The ____________ consists of all the organizations that acquire goods and services used in the production of
other products or services that are sold, rented, or supplied to other customers.
6. A.Consumer market
B.Business market
C.Government market
D.Institutional market
39) Toyota, the maker of the Scion brand, using what kind of brand strategy with Scion products?
A.Individual names
B.Separate family names
C.Corporate names
D.Blanket family names