The document discusses various types of online and traditional advertising methods. It begins by defining online advertising such as search engine marketing, display ads, and mobile ads. It then discusses the effectiveness of online ads in utilizing low-cost campaigns to maximize sales and profit. Specific ad formats are covered like web banners, frame ads, and social media ads. Traditional methods such as film posters, movie merchandise, trailers, and product placement in films are also summarized. The document provides examples and definitions of these various advertising techniques.

1. MARKETING
Laura, Rosie, Todd, Matthew, Natasha

2. THE INTERNET
•
Online advertising, also called Internet advertising, uses the Internet to deliver
promotional marketing messages to consumers. It includes email marketing, search
engine marketing, social media marketing, many types of display advertising (including
web banner advertising), and mobile advertising.

3. EFFECTIVENESS
Why is it so effective?
The sole purpose of effective online marketing advertisements is to utilize a campaign
strategy at the lowest possible cost and risk investment, in order to maximize sales potential
and receive a high return on investment (profit).

4. WEB BANNER
•
Web banners or banner ads typically are graphical ads displayed within a web page.
Many banner ads are delivered by a central ad server.
•
Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or
other interactive elements using Java applets, HTML5, Adobe Flash, and other programs.

5. FRAME AD
•
Frame ads were the first form of web banners. The colloquial usage of "banner ads" often
refers to traditional frame ads. Website publishers incorporate frame ads by setting aside
a particular space on the web page.

6. SOCIAL MEDIA AD
•
Social media marketing is commercial promotion conducted through social media
websites. Many companies promote their products by posting frequent updates and
providing special offers through their social media profiles. This is a very popular form of
advertising as all target audiences go onto social media sites
Social media sites such as:
Youtube
Google
Facebook
Twitter

7. POSTERS

8. •
A film poster is a poster used to advertise a film. Studios often print several posters that vary in
size. They normally contain an image of the movie with text. posters often feature photographs
of the main actors. The text on film posters usually contains the film title in large lettering and
often the names of the main actors. It may also include a tag line, the name of the director,
names of characters, the release date, etc.

9. •
Film posters are displayed inside and on the outside of movie theaters, and elsewhere on the
street or in shops. The same images appear in the film. The same photo may also be used on
websites, DVD packaging, flyers, advertisements in newspapers and magazines.

10. MERCHANDISE
Merchandising is something that contributes
to the sale of products to a retail consumer.
It refers to the variety of products
available for sale. It also refers to the
display of those products and whether
they stimulate interest and entice
customers to make a purchase.
Merchandising means using product
design, selection, packaging, pricing,
and display that stimulates consumers
to spend more. This includes disciplines
and discounting, physical presentation
of products and displays, and the
decisions about which products should
be presented to which customers at
what time.

11. HAPPY MEALS
Targeting children through Happy Meal
merchandising was one way of McDonalds earning
brand loyalty.
Introducing a free toy alongside the kids‟ meal in
1979 was considered a novel idea which spiralled
into a huge marketing tool for many up-coming films
and programs.
The toys started off basic such as branded keyrings
or bouncy balls and gained in sophistication.
The most famous collaboration was between Disney
and McDonalds. Disney benefited from
advertisement of their films and McDonalds profited
from repeat customer by using „collect them all‟
tactics.
It was every child‟s prerogative to get their happy
meal just so they could get the new toy to add to
their collection.

12. TRAILERS
•
Sinister is a grueling experience in domestic-drama-ghost-kid suckage that‟s only
intermittently brought to life by jump scares and laughable scenes of Ethan Hawke acting
opposite such esteemed co-stars as an Apple laptop and a bedsheet. Sporting a sillylooking goblin villain who, ironically, isn‟t in the film nearly enough, this supernatural horror flick takes its sweet time getting the ball rolling before falling into a sandbox full of
tired genre cliches near the end.

13. THE OTHER GUYS
Is it possible to run a bait-and-switch scam in reverse? I can‟t think of another way to describe the
odd trick pulled off by “The Other Guys,” a new goofballs-and-fireballs comedy directed by Adam
McKay. The closing credit sequence is, in effect, a tease for a movie quite different from the one
that has just concluded. Bold, brightly colored charts and graphs fill the screen with enraging data
about bloated chief-executive bonuses, billion-dollar bank bailouts, Ponzi schemes and other
entries in the encyclopedia of modern financial infamy. Looking at these shocking numbers in
isolation, you might be tempted to think that you had just watched an angry populist satire
skewering the powerful and the privileged. But such topical provocation has been missing from
commercial American comedy for a very long time, and “The Other Guys” is no exception. Its plot
does feature a devious equity-fund manager (played by the reliable British weasel-for-hire Steve
Coogan) and a Wall Street vixen, but the plot is neither the movie‟s point nor its most memorable
feature. Instead, Mr. McKay plays to his strengths and those of his frequent collaborator and the
movie‟s star, Will Ferrell. In other words, “The Other Guys” is most authentically itself when it
indulges in a free-form but nonetheless highly disciplined silliness that has the effect of
dissolving, rather than piquing, whatever worldly anger or frustration you may be harboring. —
Stephen Holden

17. THE WEDDING SINGER
Mousse up your hair and pull your Missing Persons records out of mothballs for this romantic
comedy set in that era of questionable fashion decisions, the '80s. In 1985, Robbie Hart ( Adam
Sandler) is a vocalist whose rock band stubbornly refuses to get off the ground. In the meantime,
he makes a living playing wedding receptions, where his easy charm and ability to schmooze
brings him a steady income. Robbie meets Julia Sullivan (Drew Barrymore) when she's working
as a waitress at one of his wedding gigs; he immediately takes a shine to her, but since he's
engaged, he keeps his distance. Robbie learns that Julia is also engaged; unfortunately, her
fiancée Glen Gulia (Matthew Glave) is an obnoxious, self-obsessed yuppie who is chronically
unfaithful to her. When Robbie gets stood up at the altar by his fiancée, it's a crushing blow to his
ego, and he moves from working weddings to bar mitzvahs to avoid the humiliating issue of
matrimony, and he considers giving up on music altogether. In time, Robbie realizes that he
needs to step in and stop Julia from marrying Glen before the woman he's come to love ruins her
life. Adam Sandler's former Saturday Night Live co-stars Kevin Nealon and Jon Lovitz make
cameo appearances, as do Steve Buscemi and Billy Idol -- as himself. ~ Mark Deming, Rovi

20. OTHER TYPES OF ADVERTISING
http://www.youtube.com/watch?v=VlOxlSOr3_M Some films go all out to show off their even
getting public involved.