The document discusses new children's clothing collections from several luxury brands:
- Gucci's new "BABY AND CHILDREN A/W 2011-12 COLLECTION" is inspired by the English countryside and features trendy riding boots, jackets, duffel coats and accessories.
- Gaastra's fall-winter 2011/12 kidswear line features vivid colors with neon accents and tested wind- and waterproof winter jackets.
- Lilliput's Spring-Summer '10 collection offers sundresses, skirts, tops and more for kids aged 0-12 made from fabrics like twill, canvas and knits.
- GINI & JONY's
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Market study
1. GUCCI
The famous Italian brand offers some new collection exclusively for babies and children called
the “BABY AND CHILDREN A/W 2011-12 COLLECTION". The new Gucci collection is said to be
inspired by the English countryside.
In its last spring collection Gucci offered for babies aged between 0 to 24 months and for kids (2
to 8 years old) but this time it has a more wider choice be it in color, material and styles.
Trendy riding boots, jackets and duffel coats, all inspired from the British country design. The
warm outfits including coats and macks are all bright colored and classic. One most attractive
mention would be the cashmere model for girls as it has the detailing of the iconic horsebit.
Among the knitwears and their alternates have both sportier and casual designs with the English
styles which give a true gentlemen look even for tiny boys. Not just the range of clothes but
Gucci also offers a wide range of accessories for children like trolley bags and school packs for
boys and girls as well as hand bags and head bands for girls. Woolen material like scarves,
gloves, hats and trendy ties are also a part of the new accessory collection.
On the party range, there are tuxedos, leather shoes and cummerbund for boys. Elegant velvet
dresses and purses made of satin are also available for the girls. All in all, the new children wear
are simple, beautiful and exclusive for the little gentlemen and women.
2. Gaastra (Online Store for kidswear)
Kidswear Trends for fall-winter 2011/12.
Vivid colours with neon-accents, fashionable stitchings, cuddly fur collars and tested wind– and water-
proof kids winterjackets. This season, the course leads us to glowing colours in shining yellow and
orange, as well as royal blue and in special fir sprigs – in these trendy colours our sweethearts will be
apparent for sure..
Glamorous appears the Collectors Edition with warming fleeces, hoodies, sweats and shapely kids
winterjackets in vivid fir sprigs colour. Soon-to-be seamen will really feel comfortable in the latest
Gaastra Saillors Edition for kids.
3. Lilliput
Lilliput has launched their Spring-Summer ’10 Collection. The new collection flaunts the
exuberance and capriciousness of spring and the warm kiss of summer.
Lilliput Spring-Summer apparels are a vivacious blend of colours, creativity and fashion available
at all Lilliput stores. The collection size ranges for the kids falling between the age group of 0
to12 years.
Offering a complete wardrobe, the little ones can choose the best styles of the season with
exciting options in with sundresses, skirts, tops, trousers, shorts, bermudas, classic tees, shirts &
jeans teamed with matching accessories like stylish fine flowery head bands, hair gear and
baseball caps. The fabric used is twills, canvas, millmade, yarn dyed, supercombed knits, laces,
peached cottons, nets and cambric. The emphasis has been on maintaining a soft hand feel
which is apt for this sultry season.
4. GINI & JONY
Here we see the new collection is heavily inspired by florals and feminity. This is a large shift from
usual G&J collections which mostly featured fun and playable clothes. The emphasis is on the idea of
kids being young adults and following and wearing what they see their elders wearing.
That is why in their new collection we see intricate hair accessories and much emphasis on
accessorizing and silhouettes.