This document is a market research plan for Kido Corporation to expand their ice cream products into the UK market. It includes background on Kido as a leading ice cream producer in Vietnam and their goals to expand internationally. The research plan identifies 3 main problems: 1) Analyzing Kido's ice cream segment and customer purchase decisions in the UK, 2) Evaluating direct and indirect competitors in the UK, and 3) Finding effective communication channels for UK customers. It outlines research objectives, questions, design (using exploratory and descriptive research), secondary research on UK consumer trends and competitors, proposed data collection methods (surveys, interviews, observations), population/sampling, and a proposed sample size of 200 surveys and 40 interviews.
Marketing online shopping - consumer’s perception on online shoppingRadhe Jha
This document appears to be a dissertation report on consumer perceptions of online shopping in India. It includes an introduction that provides background on the growth of online shopping in India. The introduction discusses how online activities like shopping, banking, employment searches, and travel booking are growing significantly. It also outlines key factors driving online adoption in India like increasing internet penetration, lower costs, and changing consumer attitudes. The dissertation will examine factors that influence Indian consumers' online shopping perceptions and behaviors through a survey analysis.
Take a look at our comprehensive report about Vietnam EC market 2018. The landscape of Vietnam EC market is changing quickly with on-going fierce competition, especially between top players. This comprehensive report provides a closer look into the market characteristics, consumer behaviors and new trends in the market.
The document provides an overview of the Vietnam insurance market in 2018, including:
1) The market structure consists of 61 companies operating in life insurance, non-life insurance, reinsurance, and brokerage. Life insurance grew rapidly at 28.7% CAGR from 2012-2017 while non-life grew at 12.2% CAGR.
2) Key drivers of growth are higher personal income, health awareness, and an aging population, though penetration rates remain lower than regional peers.
3) Major players like Bao Viet Life, Dai-ichi Life, and PTI have continued expanding premiums and market share through product diversification and sales channels. The market remains competitive with potential for
Vietnam Retail Store Modern Trade Trend 2022.pdfPhi Jack
Retail sales in Vietnam saw a decline in 2021 compared to 2020, with total sales falling 8%. The retail sector was most impacted by a 64% drop in travelling and a 25% decrease in accommodation and catering. However, retail sales showed signs of recovery towards the end of 2021. Modern trade chains in Vietnam continued to expand rapidly, with Vinmart+ and Bach Hoa Xanh strengthening their dominance. Drug store chains also accelerated store openings significantly. Meanwhile, mini-stores and entertainment/fitness outlets saw slower growth or a slight decrease in store numbers over the past two years. Online channels became increasingly important for retailers, with apps seeing higher monthly traffic than websites especially for categories like fashion, beauty and daily necessities.
Marketing online shopping - consumer’s perception on online shoppingRadhe Jha
This document appears to be a dissertation report on consumer perceptions of online shopping in India. It includes an introduction that provides background on the growth of online shopping in India. The introduction discusses how online activities like shopping, banking, employment searches, and travel booking are growing significantly. It also outlines key factors driving online adoption in India like increasing internet penetration, lower costs, and changing consumer attitudes. The dissertation will examine factors that influence Indian consumers' online shopping perceptions and behaviors through a survey analysis.
Take a look at our comprehensive report about Vietnam EC market 2018. The landscape of Vietnam EC market is changing quickly with on-going fierce competition, especially between top players. This comprehensive report provides a closer look into the market characteristics, consumer behaviors and new trends in the market.
The document provides an overview of the Vietnam insurance market in 2018, including:
1) The market structure consists of 61 companies operating in life insurance, non-life insurance, reinsurance, and brokerage. Life insurance grew rapidly at 28.7% CAGR from 2012-2017 while non-life grew at 12.2% CAGR.
2) Key drivers of growth are higher personal income, health awareness, and an aging population, though penetration rates remain lower than regional peers.
3) Major players like Bao Viet Life, Dai-ichi Life, and PTI have continued expanding premiums and market share through product diversification and sales channels. The market remains competitive with potential for
Vietnam Retail Store Modern Trade Trend 2022.pdfPhi Jack
Retail sales in Vietnam saw a decline in 2021 compared to 2020, with total sales falling 8%. The retail sector was most impacted by a 64% drop in travelling and a 25% decrease in accommodation and catering. However, retail sales showed signs of recovery towards the end of 2021. Modern trade chains in Vietnam continued to expand rapidly, with Vinmart+ and Bach Hoa Xanh strengthening their dominance. Drug store chains also accelerated store openings significantly. Meanwhile, mini-stores and entertainment/fitness outlets saw slower growth or a slight decrease in store numbers over the past two years. Online channels became increasingly important for retailers, with apps seeing higher monthly traffic than websites especially for categories like fashion, beauty and daily necessities.
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
Innocent drinks 2019 market selection for international expansion and marke...VanguardPoint
The document analyzes Innocent Drinks' international expansion strategy and recommends Italy as the target market. It justifies the selection of Italy based on its market size, cultural proximity to the UK, and opportunities for leveraging existing production and distribution networks in Europe. While Innocent has successfully expanded across Europe, past attempts to enter new regions like the US posed too many risks. The analysis examines Innocent's resources, experience, and focus on establishing itself as the leading juice brand in Europe to argue that further expanding within Europe aligns best with its long-term strategy. Italy in particular presents growth opportunities as juice consumption in Europe increases.
The document provides an analysis of the male grooming category in Vietnam and recommendations for repositioning the X-Men brand. Key points include:
1) The male grooming category in Vietnam still has room for growth, with only 15% of men currently using products. X-Men, as market leader, should help recruit new users to expand the category.
2) X-Men is seen as the market leader but scores lower than competitors on "meaningfulness". The brand should focus on functional benefits and boosting confidence to drive meaningfulness.
3) The target consumers are late millennials and Gen Z aged 18-29 who want to prove their masculinity and individuality. A key insight is
The document summarizes research on the men's grooming market globally and in Vietnam. It finds that the global men's grooming market has grown significantly from 2012 to 2020. In Asia, the top grooming products used by men are blades/razors, shampoo, bar soap, skincare, and shower gel. While most Vietnamese men feel taking care of one's looks is embarrassing, research shows the market is growing rapidly and 60% of Vietnamese men feel a need for men's grooming products. The document recommends companies found new brands exclusively for men or extend existing brands into the Vietnamese men's grooming market due to its potential for growth.
Vietnam retail store landscape is in the modest change, with the number of modern trade stores are on the increase.
This report was made with an intention to summarize the trend of modern trade by categories, by knowing the store numbers of the major players.
After a period of strong loan book growth during 2013-2017, Vietnam has witnessed a slowdown - the national loan book grew by 14% in 2018 compared to 18% in 2017. Concerns about aggressive lending practices, and the possible risk in the real estate and non-production sectors have resulted in a tightening of regulations by the State Bank of Vietnam (SBV). Additionally, the focus was on resolving the legacy bad debt with the resulting non-performing loans ratio (NPL) at only 1.89% by YE2018. Considering these events, the SBV also set a modest target of 14% YoY credit growth for 2019.
The strongest driver for credit growth, the consumer finance market, has been maturing after several years of exponential growth. In 2018, CF increased its contribution to the national loan book, at 19.7%, compared to 16.7% in 2017. At the same time, although the market has been growing at 59% YoY for the last five years, in 2018, the overall growth registered at 30.4%. The slowdown is attributed to the market’s development, growing from a larger base, the increasing exposure to real estate loans, as well as the saturation of some of CF key products such as installment loans for home appliances and consumer electronics.
Download pdf here: https://bit.ly/2RDrUm3
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
Vietnam is in the top of the country in the world having the fastest growing population of ultra rich individuals. This leads to a blooming consumption. The modern trade therefore thrives.
The competition among retail chains is very tough. All the retail brands take measures to engage their customers, retain and drive repeat purchases. A loyalty program is one of a most useful tool to manage the customer database and increase the engagement with the brand.
The research was conducted to have a better understand of the loyalty program usage. It surveyed 260 shoppers at modern retail chains, from 15 to 60 years old nationwide.
The survey of 100 people aged 20-30 in Ho Chi Minh City found the following:
- Spending between 200,000-500,000 VND per month on fashion seems most common.
- Women prefer local markets while men shop more at supermarkets.
- Zara and Calvin Klein were the best known global brands, while Uniqlo, Top Shop, and Ralph Lauren had less recognition.
Gen Z, born between 2002-1994, represents a new growth segment for the out-of-home market. They are digital natives who are heavily influenced by mobile marketing and social media. To attract Gen Z, businesses should focus on authentic mobile marketing, facilitate shareable experiences on social media, and use Gen Z to fill traditionally low traffic periods like mornings and afternoons by catering to their frequent snacking occasions with foods like tea, milk, and Asian specialties. Capturing the growing spending power of Gen Z will be important for success in the changing out-of-home consumer landscape.
Vietnamese came to enjoy the trips more often as their income get higher. This survey was made to understand the trip destination, motivation and the method of reservation.
The survey was conducted to 569 respondents from 20-49 in Vietnam
This document analyzes Durex's integrated marketing communications strategy in the US market according to the Schultz model. It finds that Durex has a small market share compared to Trojan and identifies two key target audiences for growth: 1) Heterosexual, college-educated females aged 25-34 with multiple partners and 2) Heterosexual females aged 18-25. It recommends increasing spending on mass media advertising like TV and improving packaging to appeal to female consumers. A return on consumer investment analysis shows targeted communications for each group could yield annual revenue increases of $492k, $1.4M, and $3.2M respectively.
In Vietnam, food delivery service is booming with the participation of many players sharing the “pie” with estimated size around $33 mil., according to Euromonitor. This report will specify the current usage and reasons / obstacles using food delivery services in Vietnam, both from direct shop or portal (foody, vietnammm, etc.) delivery.
The survey was conducted to 615 respondents from 18-39, Ho Chi Minh and Ha Noi in June 2018.
Vietnam Mobile Marketing and Game 2019 (English new)Appota Group
This document provides an overview and analysis of the mobile marketing and gaming market in Vietnam. Some key points:
- Mobile gaming has 33 million players in Vietnam currently and is projected to reach 40 million by 2020. Nearly half of mobile internet users play games on their phones.
- The top apps and games in Vietnam are mainly social networking apps and online esports games. Popular titles include Arena of Valor, Candy Crush Saga, and Clash of Clans.
- Mobile advertising spending in Vietnam grew rapidly in 2018 and accounted for 62% of total digital ad spending. Social media receives the largest portion of digital ad budgets. Video advertising is forecasted to have the highest growth rate.
- The
Vietnamese came to have more time at home during the lockdown period. Their time to go outside for shopping, entertainment, chatting has been replaced by the home activities.
This survey was made in order to understand how their leisure time is used during Covid and particularly pay attention to the usage change of social media.
The survey was held in September 2021.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in September 2021
This document discusses Apple's target market for the iPad, including demographic and geographic segmentation. It analyzes buyer profiles in both domestic (US) and foreign (UK) markets based on variables like age, income, occupation, and location (urban vs. rural). For the domestic market, it describes target customers in New York in more detail. For the foreign market, it provides more information on targets in the UK. It then analyzes findings from both markets and describes how Claritas PRIZM can be used to understand customer behavior, preferences, and patterns psychographically and demographically. In conclusion, it discusses how demographic and psychographic factors can help understand customer behavior.
This project is an extensive research on the buying behavior of consumers for different brands of chocolates. It covers facts and figures and depicts all graphs of the companies. It begins with the introduction of industries. It covers some of the major strategies adopted by the companies like their pricing policy, sales promotion, and advertising policy, distribution policy etc. The project has been made interesting with the inclusion of the topics, which covers the 4P’s of marketing.
The major players in the sweet confectionary industry in India are Amul, Campo, Cadbury, and Nestle. They have a cut-throat competition among themselves. Whatever strategy is followed by one company, it is copied by the other to make themselves popular among the market too.
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
Innocent drinks 2019 market selection for international expansion and marke...VanguardPoint
The document analyzes Innocent Drinks' international expansion strategy and recommends Italy as the target market. It justifies the selection of Italy based on its market size, cultural proximity to the UK, and opportunities for leveraging existing production and distribution networks in Europe. While Innocent has successfully expanded across Europe, past attempts to enter new regions like the US posed too many risks. The analysis examines Innocent's resources, experience, and focus on establishing itself as the leading juice brand in Europe to argue that further expanding within Europe aligns best with its long-term strategy. Italy in particular presents growth opportunities as juice consumption in Europe increases.
The document provides an analysis of the male grooming category in Vietnam and recommendations for repositioning the X-Men brand. Key points include:
1) The male grooming category in Vietnam still has room for growth, with only 15% of men currently using products. X-Men, as market leader, should help recruit new users to expand the category.
2) X-Men is seen as the market leader but scores lower than competitors on "meaningfulness". The brand should focus on functional benefits and boosting confidence to drive meaningfulness.
3) The target consumers are late millennials and Gen Z aged 18-29 who want to prove their masculinity and individuality. A key insight is
The document summarizes research on the men's grooming market globally and in Vietnam. It finds that the global men's grooming market has grown significantly from 2012 to 2020. In Asia, the top grooming products used by men are blades/razors, shampoo, bar soap, skincare, and shower gel. While most Vietnamese men feel taking care of one's looks is embarrassing, research shows the market is growing rapidly and 60% of Vietnamese men feel a need for men's grooming products. The document recommends companies found new brands exclusively for men or extend existing brands into the Vietnamese men's grooming market due to its potential for growth.
Vietnam retail store landscape is in the modest change, with the number of modern trade stores are on the increase.
This report was made with an intention to summarize the trend of modern trade by categories, by knowing the store numbers of the major players.
After a period of strong loan book growth during 2013-2017, Vietnam has witnessed a slowdown - the national loan book grew by 14% in 2018 compared to 18% in 2017. Concerns about aggressive lending practices, and the possible risk in the real estate and non-production sectors have resulted in a tightening of regulations by the State Bank of Vietnam (SBV). Additionally, the focus was on resolving the legacy bad debt with the resulting non-performing loans ratio (NPL) at only 1.89% by YE2018. Considering these events, the SBV also set a modest target of 14% YoY credit growth for 2019.
The strongest driver for credit growth, the consumer finance market, has been maturing after several years of exponential growth. In 2018, CF increased its contribution to the national loan book, at 19.7%, compared to 16.7% in 2017. At the same time, although the market has been growing at 59% YoY for the last five years, in 2018, the overall growth registered at 30.4%. The slowdown is attributed to the market’s development, growing from a larger base, the increasing exposure to real estate loans, as well as the saturation of some of CF key products such as installment loans for home appliances and consumer electronics.
Download pdf here: https://bit.ly/2RDrUm3
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
Vietnam is in the top of the country in the world having the fastest growing population of ultra rich individuals. This leads to a blooming consumption. The modern trade therefore thrives.
The competition among retail chains is very tough. All the retail brands take measures to engage their customers, retain and drive repeat purchases. A loyalty program is one of a most useful tool to manage the customer database and increase the engagement with the brand.
The research was conducted to have a better understand of the loyalty program usage. It surveyed 260 shoppers at modern retail chains, from 15 to 60 years old nationwide.
The survey of 100 people aged 20-30 in Ho Chi Minh City found the following:
- Spending between 200,000-500,000 VND per month on fashion seems most common.
- Women prefer local markets while men shop more at supermarkets.
- Zara and Calvin Klein were the best known global brands, while Uniqlo, Top Shop, and Ralph Lauren had less recognition.
Gen Z, born between 2002-1994, represents a new growth segment for the out-of-home market. They are digital natives who are heavily influenced by mobile marketing and social media. To attract Gen Z, businesses should focus on authentic mobile marketing, facilitate shareable experiences on social media, and use Gen Z to fill traditionally low traffic periods like mornings and afternoons by catering to their frequent snacking occasions with foods like tea, milk, and Asian specialties. Capturing the growing spending power of Gen Z will be important for success in the changing out-of-home consumer landscape.
Vietnamese came to enjoy the trips more often as their income get higher. This survey was made to understand the trip destination, motivation and the method of reservation.
The survey was conducted to 569 respondents from 20-49 in Vietnam
This document analyzes Durex's integrated marketing communications strategy in the US market according to the Schultz model. It finds that Durex has a small market share compared to Trojan and identifies two key target audiences for growth: 1) Heterosexual, college-educated females aged 25-34 with multiple partners and 2) Heterosexual females aged 18-25. It recommends increasing spending on mass media advertising like TV and improving packaging to appeal to female consumers. A return on consumer investment analysis shows targeted communications for each group could yield annual revenue increases of $492k, $1.4M, and $3.2M respectively.
In Vietnam, food delivery service is booming with the participation of many players sharing the “pie” with estimated size around $33 mil., according to Euromonitor. This report will specify the current usage and reasons / obstacles using food delivery services in Vietnam, both from direct shop or portal (foody, vietnammm, etc.) delivery.
The survey was conducted to 615 respondents from 18-39, Ho Chi Minh and Ha Noi in June 2018.
Vietnam Mobile Marketing and Game 2019 (English new)Appota Group
This document provides an overview and analysis of the mobile marketing and gaming market in Vietnam. Some key points:
- Mobile gaming has 33 million players in Vietnam currently and is projected to reach 40 million by 2020. Nearly half of mobile internet users play games on their phones.
- The top apps and games in Vietnam are mainly social networking apps and online esports games. Popular titles include Arena of Valor, Candy Crush Saga, and Clash of Clans.
- Mobile advertising spending in Vietnam grew rapidly in 2018 and accounted for 62% of total digital ad spending. Social media receives the largest portion of digital ad budgets. Video advertising is forecasted to have the highest growth rate.
- The
Vietnamese came to have more time at home during the lockdown period. Their time to go outside for shopping, entertainment, chatting has been replaced by the home activities.
This survey was made in order to understand how their leisure time is used during Covid and particularly pay attention to the usage change of social media.
The survey was held in September 2021.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in September 2021
This document discusses Apple's target market for the iPad, including demographic and geographic segmentation. It analyzes buyer profiles in both domestic (US) and foreign (UK) markets based on variables like age, income, occupation, and location (urban vs. rural). For the domestic market, it describes target customers in New York in more detail. For the foreign market, it provides more information on targets in the UK. It then analyzes findings from both markets and describes how Claritas PRIZM can be used to understand customer behavior, preferences, and patterns psychographically and demographically. In conclusion, it discusses how demographic and psychographic factors can help understand customer behavior.
This project is an extensive research on the buying behavior of consumers for different brands of chocolates. It covers facts and figures and depicts all graphs of the companies. It begins with the introduction of industries. It covers some of the major strategies adopted by the companies like their pricing policy, sales promotion, and advertising policy, distribution policy etc. The project has been made interesting with the inclusion of the topics, which covers the 4P’s of marketing.
The major players in the sweet confectionary industry in India are Amul, Campo, Cadbury, and Nestle. They have a cut-throat competition among themselves. Whatever strategy is followed by one company, it is copied by the other to make themselves popular among the market too.
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docxdomenicacullison
24790 Business Project: Final Marketing PROJECT PROPOSAL
STEPS 1-9 should not exceed two written pages unless include figures, graphs, etc. which do not count towards limit
STEP 1a: Full Name:
STEP 1b: Student ID:
STEP 2: What is the title of your project? (make it strategic)
The potential for Ready-made meals delivery services.
STEP 3: Which organization/industry is your project about?
The company of Youfoodz.
STEP 4: Do you work for, or know managers at, this organization?
No,I have not worked in this company and the real contact with managers and other employees.
STEP 5: Do you have permission to do this research?
Is this project sponsored or funded in any way?
Yes, in this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
STEP 6: Describe a short market background based on your own research. State what the business problem is. Outline the research question. List the specific research objectives you will try to address. (DO NOT COPY/PASTE from client)
· Company overview
Youfoodz, founded in 2012, is a Brisbane, Australia-based ready-to-eat food delivery company. Youfoodz offers more than five million meals to customers across Australia and is changing the way people think about prepared foods. In this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
The service is offered through its online website and mobile application that consumers can order different products according to their preferences online, e.g., meals, snacks, drinks, gift card and meal plans. It also offers free shipping based on a certain number of orders or location. The company target primarily at people who are fitness, want to lose weight or time-poor. The most distinctive product concept of the company is "70/30", which means 70% clean and healthy meals plus 30% freedom what you want equals a happy and healthy you".
· Market overview
In the digital age, the fast-food industry is growing. From merely serving ready-made meals to people on the go, it has now expanded to include an online/web-based category that promises healthier choices than the prepackaged foods we see in the frozen section. These dishes are prepared by professional chefs and some new players on the market, ready to use the best and local products (Jacob, 2017).
In Australia, many start-ups are now trying to grab a piece of the growing market. From 2016 to 2022, the food delivery market is expected to grow at a CGAR (compound annual growth rate) of 6% to reach a market size of $140 billion (Indig, 2019). The industry's products are segmented by dietary ingredients which have benefited from growing demand from time-poor consumers over the past five years. Gluten-free, vegan and non-dairy prepared foods are expected to become more popular (IBISWorld, 2018). Also means that this is a potential, competitive and dynamic market.
· Re.
Consumer behavior is perhaps the most researched topic in customer.docxTharulWickramarathna
The document discusses consumer behavior research and decision making. It notes that early consumer behavior research in the 1980s focused on the decision making stage, viewing shopping as problem solving. More recently, research has looked at how consumers resolve dilemmas through market decisions characterized by tensions between ideal states and conditions needed to activate incentives and decision mechanisms.
The Effect of Online Marketing and Price Perception of Purchase Decisions Cas...ijtsrd
The development of information and communication technology has made a shift in consumer shopping behavior from offline stores to online sales in Indonesia, one of which is marked by the growth of online sales that are experiencing a significant increase. one of the factors that influence consumers in buying a product is a marketing system and price perception. If online marketing continues and the price offered is lower than its competitors, consumers will buy more products at the store. Therefore, in this study the authors use online marketing and price perception as independent variables and purchasing decisions as the dependent variable. In this study the method used is a quantitative method with an associative approach. In this research, the population is the consumers of Toko Aidilia Os Medan. The method of sampling in this study used probability sampling techniques with a simple random sampling approach of 60 respondents. Data collection is done by distributing questionnaires to respondents. In this study using data analysis techniques, namely validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test R2 , which is operated through the SPSS 16 program. The results of the t test study of online marketing variables t value 4.281 t table 2.001 means that online marketing has an influence on purchasing decisions and the perception of price variable t value 5.246 t table 2.001 means that price perception has an effect on purchasing decisions. F test of online marketing variables and price perception F value calculated 29.342 F table 3.23 shows that online marketing and price perception together influence the purchase decision. The coefficient of determination R2 of 0.507 indicates that online marketing variables and price perception affect purchasing decisions by 50.7 and the remaining 49.3 is influenced by other factors not included in this study. The conclusion of the research results shows that online marketing has a significant effect on purchasing decisions and price perceptions have a significant effect on purchasing decisions, Simultaneously online marketing and price perceptions have a significant effect on purchasing decisions. Aidilia Adhami Siregar | Togu Harlen Lbn. Raja | Lasman Eddy Bachtiar ""The Effect of Online Marketing and Price Perception of Purchase Decisions (Case Study at Medan Aidilia Os Shop)"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd29930.pdf
Paper Url : https://www.ijtsrd.com/management/marketing/29930/the-effect-of-online-marketing-and-price-perception-of-purchase-decisions-case-study-at-medan-aidilia-os-shop/aidilia-adhami-siregar
This document provides an introduction and overview of a master's thesis that examines the relationship between the development of experiential marketing in retail environments and the rise of e-commerce. The study aims to determine if experiential marketing is a response to competition from e-commerce or an enhancement. Interviews will be conducted with marketing professionals to understand the reasons for the recent focus on experiential marketing in stores and the impact of e-commerce and technology on marketing strategies. The introduction outlines the research questions, objectives, scope, and organization of the thesis.
Reach over 2.5 Billion of the World's Marketable ConsumersRay Pun
- Key trends driving demand for global marketing, including globalization, digital innovation and rapid adoption of mobile devices
- Key challenges of marketing on a global basis, including availability and granularity of data, varying legal requirements and cultural acceptance of data-driven marketing, a lack of identity resolution technology and fragmented data activation
- Global data use cases for the travel and hospitality, retail, financial services, technology and automotive industries
- Success stories of brands across a range of industries executing global marketing
- Expert insights from industry leaders
- How to select the right partner to navigate the global data and privacy landscape
Table of ContentsIntroduction3Literature review3Product lisandrai1k
This document provides a summary of a marketing report on introducing French dessert snacks, Charlotte and Calisson, into the Omani market. It includes sections on the product description and offering, market analysis of the micro and macro environment in Oman, customer and competitor analysis, and marketing objectives and strategy. The report finds that the target market in Oman is youth and working populations who want packaged snacks. It recommends packaging the snacks in plastic cups with layers and ice cream and using marketing strategies like social media ads and influencer marketing. The objectives are to be profitable while satisfying customers and achieving sustainable growth in Oman.
A detailed study on fraud analysis of international trade on ecpommerce platf...Smriti Tikoo
When items of utility or services are bought or sold via electronic exchange of money over an online crafted platform it is called an ecommerce transaction. The beauty of this platform is it allows users to access from the cossy comfort of their homes and offers a variety of items to choose from and hassle free shipping and timely deliveries.
8 Developing a Global Vision through Marketing ResearchCHAPTER .docxevonnehoggarth79783
8: Developing a Global Vision through Marketing Research
CHAPTER OUTLINE
Global Perspective: Japan—Test Market for the World
Breadth and Scope of International Marketing Research
The Research Process
Defining the Problem and Establishing Research Objectives
Problems of Availability and Use of Secondary Data
Availability of Data
Reliability of Data
Comparability of Data
Validating Secondary Data
Gathering Primary Data: Quantitative and Qualitative Research
Problems of Gathering Primary Data
Ability to Communicate Opinions
Willingness to Respond
Sampling in Field Surveys
Language and Comprehension
Multicultural Research: A Special Problem
Research on the Internet: A Growing Opportunity
Estimating Market Demand
Expert Opinion
Analogy
Problems in Analyzing and Interpreting Research Information
Responsibility for Conducting Marketing Research
Communicating with Decision Makers
Appendix: Sources of Secondary Data
CHAPTER LEARNING OBJECTIVES
What you should learn from Chapter 8:
•The importance of problem definition in international research
•The problems of availability and use of secondary data
•Quantitative and qualitative research methods
•Multicultural sampling and its problems in less-developed countries
•Sources of secondary data
•How to analyze and use research information
Global Perspective: JAPAN—TEST MARKET FOR THE WORLD
It was 10:51 p.m. in Tokyo, and suddenly Google was hit with a two-minute spike in searches from Japanese mobile phones. “We were wondering: Was it spam? Was it a system error?” says Ken Tokusei, Google’s mobile chief in Japan. A quick call to carrier KDDI revealed that it was neither. Instead, millions of cell phone users had pulled up Google’s search box after a broadcaster offered free ringtone downloads of the theme song from The Man Who Couldn’t Marry, a popular TV show, but had only briefly flashed the Web address where the tune was available.
The surge in traffic came as a big surprise to Tokusei and his team. They had assumed that a person’s location was the key element of most mobile Internet searches, figuring that users were primarily interested in maps of the part of town they happened to be, timetables for the train home, or the address of the closest yakitori restaurant. The data from KDDI indicated that many Japanese were just as likely to use Google’s mobile searches from the couch as from a Ginza street corner.
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MARKET RESEARCH 2022.docx
1. RMIT International University Vietnam
Subject code: MKTG1418
Subject name: Digital marketing
Location Campus (SGS or HN): Sai Gon campus
Title of assignment: Market research plan
Student name: Nguyen Pham Thien An
Student number: S3818385
Lecture’s name: Nguyen Dinh Tuan
Assignment due date: 24thAugust,2022
Date of Submission: 28/8/2022
Number of pages including this
one:
Word Count: 2,200 words
2. 1.INTRODUCTION AND RESEARCH BACKGROUND
Published in 1993, KIDO Corporation has grown to become one
of Vietnam's top Food & Flavor companies. In its 22-year
existence, the KIDO Group has maintained its dominance in the
confectionery sector across a various range of goods such
sweets, biscuits, and ice cream. Nowadays, KIDO is directing the
ice cream need with 43.5% market stake cited by Euromonitor
and over 30% market stake in cooking oil cited by internal data.
Furthermore, Kido companies created large marketing channel
from North to South of Vietnam, and there are two main kind of
ice creams that KIDO companies are invest on to sell for the
customers, namely Merino and Celano. On the other hand, the ice
cream packaging products in KIDO company are mostly ice
cream tub, ice cream cup, ice lolly, ice cream cone are the most
popular kinds in the main ice cream categories of Kido ice cream
with include different types of ice cream flavors which suitable for
every customer in the different ages. Meanwhile, the colorful and
creative packaging brand designs brings excitement, joyful that
caught the customer for the first sight. With many achievements in
distribution marketing channel, such as supermarkets and retailer
stores in Vietnam. The company want to expand an ice cream
product into the multi-international market in the United Kingdom
to introduce the Vietnamese ice cream products to foreigner
customers in the future to develop the company
3. 2. RESEARCH PROBLEMS, RESEARCH OBJECTIVES AND
QUESTIONS
There are three main points of the research problems.
Furthermore, each research problems will include the different
research objectives and detail questions. Firstly, the ice cream
segment of Kido company will examine the knowledge of
purchase decision in the target customer and the information of
the buyer’s segment. Secondly, Evaluate the direct and indirect
competitors will analyze about the local and international
competitors in the United Kingdom. Thirdly, finding the
communication channels will examine the other communication
channels in marketing which is suitable for foreign customers.
Research problems Research
objectives
Detail questions
1.Analyze the ice
cream segment of
Kido
Understand
the purchase
decision of
the customer
in an
international
market
what are critical
criteria that the
customers want to
buy the ice cream
products?
What is the most
favorable flavor of ice
cream that the foreign
4. buyers enjoy the
most?
What is the best price
range that encourage
more customers to
pay the products?
What is the most
attractive packaging
ice cream products of
Kido company than
other international ice
cream brand in other
country?
Identify the
customer’s
information of
the segment
Which age range
prefer to buy ice
cream product? (18-
65 years old)
Which occasions do
the buyers usually/
daily pay the ice
cream product the
most? (Summer,
winter, or spring)
5. 2. Evaluate direct and
indirect competitors
in foreign country
Determine the
local
competitors and
other
international ice
cream
competitors in
other nation that
also come to sell
the same ice
cream product in
United States
Which is the famous ice
cream brand in local
competitors in United
Kingdom? (
Which is the other
international ice cream
brand that have the high
consumption of
customers at the United
Kingdom in the recent
years?
What is the total income
of local competitors and
other international
competitors in one year
when sell the ice cream
products in United
Kingdom?
3. Find the other
communication
channels strategies
Analyze other
communication
channels to
connect,
promote and
display ice
Which is the social
media that the
consumers are following
the most on the
internet?
6. cream products
to the foreign
customers easily
Which communication
channels can promote
and display the product
effectively?
3.A/ RESEARCH DESIGN
the report will be analyzed two research, namely descriptive and
exploratory research. Firstly, identify the customer in an
international market will be exploratory research due to the
information need to find out the marketing customer segmentation
which is about 4 main type of segmentation which is called
geographics, demographics, behavioral and psychographics that
will also include qualitative data and quantitative data because
this source of data can do interview or online survey to determine
the information of the customer and primary data that is also
need to use to do the research survey and interview by each
individuals to ensure that the customer information is correct
rather than using secondary research that cannot estimate the
exact information about marketing customer segmentation in
recent years . Secondly, understand the purchase decision of
7. target customers is one of the research objectives will be
descriptive research because it is important to find out some
unclear and it don’t have enough information. Furthermore, it will
be using the quantitative research by gathering and analyzing
non-numerical data which can be video, data. On the other side, it
also needs to do the secondary data due to this data that already
have the previous data that concluded by other professional
researchers so that’s the benefit to collect the data from the
psychology behavior of customers field in the marketing. Thirdly,
the other research objectives are about determine the local
competitors and other competitors in the same ice cream product
to display the product in the international market (United Kingdom
ice cream market). This research objectives will be use
exploratory research because it’s need time to explore more
about the competition market in the foreign country. Hence, this
second research objective that can also use the secondary data
when it’s comfortable to do the case studies and reach some
previous research information of different researchers on the
internet to analyze the research objectives and it can use
qualitative data to dig deep into the new insight and information
about local competitors and other competitors in the United
Kingdom ice cream market. Finally, the final research objective is
determined other communication channels to connect with the
customers easily. For these reasons, the last research objective
needs to use both explorative research and descriptive
8. research due to the explorative research will support to explore
the new knowledge about communication technologies, such as
Facebook, Instagram. Moreover, descriptive research is also
important role to, and it will be using the secondary data to find
out more information in the theory or study case with past
research. Thus, it also uses both qualitative and quantitative data
because the quantitative data from graphs, data. Additionally,
quantitative data also need to be used to do survey and personal
experiment of the customers
3B/ SECONDARY RESEARCH
CONSUMER TREND:
Figure 1: the figure about an ice cream consumption of buyers
eats ice cream in Britain in 2019
9. Figure (2): The figure of buyer’s age eats ice cream from
2008 to 2012
The figure (1) is about the behavioral segment of eating ice cream
of the customers in Britain in 2019 which revealed in the
consumption of ice cream show that mostly Englishman will eat
ice cream in 2 to 3 months or less than one a month at 28.2% and
22.6% more than eat ice cream around 2 or 3 times a week or
once a week as 13.5% and 16.6% in 2019. Additionally, the figure
(2) is also discussed about the ice cream consumption of ages in
United Kingdom that the age range that eat ice cream the most is
around 4 to 10 years old at 12.5 % and 11-18 years old at 7.5%
with 65 years old or over at 7.5 percent are three main columns
have the highest number of people at these ages who ate a lot of
ice cream in 2019
10. COMPETITION MARKET TREND
Figure 5: The figure is about the famous international company
about ice cream product in England in 2019
It is clear that Magnum, Ben& Jerry, Haagen Dazes and Carte
Dior are there leading international brand of ice cream with 192%
, 106.6% , 80% , 41.6% respectively rather than other brands in
2009
LITERATURE TREND:
11. This marketing segmentation is about consumer’s information
segment of the target market follow the research objectives and
details to determine Geographic, Demographic, Psychographic
and Behavioral in each segment.
Geographic Concentrate on London
capital and Manchester city /
Britain people
Demographic Gender Every
gender
Age 18 years old
to 65 years
old or more
Occupation Students,
worker,
staffs
Income 109.11 GBP
to
181.85GBP
(3.000.000
viet nam
dong to
5.000.000
12. vietnam
dong)
Psychographic Lifestyle Healthy
lifestyle
Interest Sweet flavor
of dairy ice
cream
products
Personality Prefer to eat
ice cream
take away
Behavioral Usage Medium and
heavy users
Benefit
sought
Makes
people feel
happy and
enjoy of
freeze
desserts,
especially
with ice
cream to
reduce hot in
hot weather
13. Occasions On every
occasion
(especially in
summer
season)
4.Data collection
There are 4 main communication types which are two data
collection methods, namely
survey questionnaires, In-depth interviews, and observation, and
two communication techniques, namely face-to-face and online
techniques. Firstly, the first research objective is to determine the
customer information using explorative research and use both
qualitative and quantitative data with secondary data that need to
apply the survey questionnaire (unstructured question) which
includes the open-ended questions to analyze the segmentation
of the buyers about the personal information. Secondly, the
second research objective is to examine the purchase decision of
the target customer using descriptive research and use
14. quantitative data with secondary data that will apply the face-to-
face communication techniques and in-depth interviews
because it will be easy to do personal interviews with an individual
buyer to understand the attitude of the customer when use face to
face communication techniques. Furthermore, in-depth
interviews are an effective method to analyze the attitude of the
buyers when have time to talk and understand deeper about the
specific products in customer’s perspective about the
performance of the products of Kido ice cream product, the quality
of the products whether it is good or bad, the opinion from the
customer. Secondly, the second research objective is evaluating
the direct and indirect competitors in an international market with
explorative research will be use the quantitative data with
secondary data that will apply the observations to see the
competitor information and the customer feedback about both
direct and indirect competitors in an online technique. Thirdly, the
final research objective will analyze the communication channels
to connect, promote and display ice cream products to
international buyers easily with the descriptive research will be
use both qualitative and quantitative data that will also be apply
the survey questionnaire (fixed alternative) with both online
and face to face communication techniques. For these reasons,
the survey questionnaire will use the checklist to let the buyers
can choose more than one answer about communication
techniques, as Facebook, Instagram, and other communication
15. marketing channels that the buyer willing to use the most to see
the news, display the product in other social media on the
internet. Moreover, using both online and face-to-face will depend
on the situation that makes the customer feel comfortable
because some customers feel please when do survey
questionnaire in online techniques, whereas others think that
doing the survey questionnaire in face to face to techniques.
5.DATA COLLECTION
POPULATION
The research will concentrate on the population in two big cities in
England are London capital and Manchester city. The population
that needs to focus the most is people at the age of 15 to 65
years old and working with the positions are staffs, employees,
students.
SAMPLING FRAME
16. According to the research, the population of London capital is
9,426,000 in 2021 and the population in Manchester city is
2,770,000 in 2021 with the income 53,700 GBP in 2021 and
37,500 GBP in 2021 in annual. However, the salary can change
over time and it’s difficult to collect the specific numbers as a
result, there is no sampling frame in this sample.
SAMPLING METHOD
There are two types of the sampling methods namely non-
probability method and probability method. However, this
sampling method just only use non-probability method
because not every individual can do the sample so that’s the
reason why choosing the non-probability method is suitable
in this case.
Method sample 1: Convenient sampling
The sample will use the total population of British
citizens are living at London capital and Manchester city
with the income is around 109.11 GBP to 181.85GBP
(3.000.000 viet nam dong to 5.000.000 vietnam dong).
The research will reach out the foreign community at
the same age in United Kingdom of the target customer
age group from 18 to 65 over years old that will be use
survey questionnaire, especially checklist to do online
techniques platform. On the other hand, the research
will also focus on foreigner relatives and friends who is
17. studied and lived in London capital and Manchester city
to do the same survey questionnaires techniques with
face-to-face communication techniques
Method sample 2: Quota sampling
The sample with the total population in London capital
and Manchester city with an average income is around
109.11 pound to 181.85 pound (3 million Vietnam dong
to 5 million Vietnam dong). The research will divide into
two main age groups that the first group will be 18
years old to 35 years old and the second group from 36
to 65 and over. which will use in-depth interview and
survey questionnaire to analyze the attitude of target
market participants and other questions of personal
information by using face to face interview at the
metropolitan, shopping center, walking street.
PROPOSED AND ACTUAL SAMPLE SIZE
Proposed sample size: The proposed sample size will depend
on the target population in London capital and Manchester
city. For these reasons , the target survey questionnaire is
around 200 and in-depth interview is around 40
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