in this report we includes the market launch strategy , distribution network and brand building plan for the growth of the organization. our steps in the organization contributes to brand value as you see below. 1. VELO comes with new technique for launching a startup at low cost. our street launching generates the excitement in the audience. 2. VELO's distribution network is quite simple there is no role of wholesaler or any agent 3. VELO are comes with a framework or standard operating procedure for brand building this procedure name FIVE A's OF VELO a)awareness b)appeal c)ask (not purchase) d)action e)advocate

1. 1. RAHUL CHOUDHARY : LEADER
2. GAGANDEEP SINGH : GENERAL MANAGEMENT
3. N PRAVEEN RAM : MARKETING DEPARTMENT
4. AISHIK BANERJEE : HR DEPARTMENT
5. SHREYA GHOSH : IT AND BUSINESS ANALYST
6. NASEEF NAZAR : FINANCE DEPARTMENT
7. CHINMAY BHAVKE : BUSINESS ADVISORY
8. AMAY AGRAWAL : BUSINESS ADVISORY
2020
SEMI FINAL
BUSINESS CASE
SCENARIO

2. INTRODUCTION OF STARTUP :
VELO is electric vehicle startup which starts from Bangalore by the team
of 8 people
•Product segment :
Two wheeler bikes & scooty
•Funds to start business
Personal investment by 8 members is 4600000
Bank loan (debt) 6000000
Investment from investor 10000000
Total Funding 20600000

3. *Threat:
1.Lack of funds
2.Rise in cost of electricity
*Strength:
1.Very effective & efficient team
2.Early access in electric vehicle
market
3.Understanding of consumer
behavior
*Weakness:
1. Lack of personal investment2.
2.Big companies who are already in
3.Infrastructure
*Opportunities:
1.Government subsidy & scheme
of promoting electric vehicle
2.Demand increases due to
cheaper cost
3.Huge jump in near future
4.Lower taxes

4.  STEP 1: Street launching
 STEP 2: One free ride at launching event
 STEP 3: Event with hash tag campaigN
 STEP 4: Tell them to share their experience
 STEP 5: Give dealership
 STEP 6: Use a technique of side walk chalk
marketing
 STEP 7: Use of local marketing tools
 STEP 8: Comes with a schemes to attract
more customers

5. MANUFACTURER
(FACTORY)
CUSTOMER
CARRY &
FORWARD
DEALER

6.  FIVE A’s of VELO
AWARENESS
APEAL :
ASK (NOT PURCHASE)
ACTION
ADVOCATE