Market Data Matters

Why Market Data Matters Now More Than Ever

Only Three Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When they ask, “How’s the market?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data Specific to Their Situation The high-end of the market is moving significantly more slowly than the low end

Sometimes the Data Counter-acts the Headlines In this market, the low-end (blue) is moving much more slowly.

Technique: The Data and The Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Than Just a Price Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting Seller Expectations: Days-on-Market High end markets cooling faster

Comparing Areas: Ashburn vs.Sterling

Market Analysis by Price Level (“Quartile”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Median Price Quartiles - Ashburn

How and When to Use The Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategies for Data on Your Site Soft Sell Hard Sell Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Inform, establish expertise, reach Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, Fewer options Approach:

The Insightful Blog Post ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Strong Call To Action ,[object Object],[object Object],[object Object],[object Object],[object Object]

Great Web Site Samples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Three Things To Remember ,[object Object],[object Object],[object Object]

Altos Research: Contacts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Market Data Matters

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Editor's Notes