You'll Retrieve Golden Results 2024 with Cheryl Ritchie on your Maryland Luxury Home Seller Proposal.

1. Retrieve Golden Results with Cheryl

2. “Golden Results” Meeting:Top Ten 2024Listing Presentation For You
1. Discuss Your Questions and Concerns
2. RE/MAXInternational & RE/MAX Positive Stateof the Market
3. Credentials, Stats & Golden Results
4. What Do Buyers Want ? (TechTools,Rainbow of Services, GOLD to
SOLD)PLUS What Makes the Golden Results Marketing PlanGolden?
5. Pileof Tech “Toys”and Online Presence
6. The Big Kahuna, The Real Deal, the Pot of Gold: “It’s a Price War and a
Beauty Contest and You Haveto Win at Both”
7. I’m a 5-10%Stockholder…It’s Teamwork,Cooperation, Participation
8. Forms, Data, Menu of Services, Net Sheet
9. State of the Listing:Follow Up Meetings with Speed or Virtual Opens
10. Reviewyour Answered Questions and Concerns for Golden Results!

13. Search Worldwide @ global.remax.com

16. •Full Time Experienced Agents who average
16 Years Experience AND 16.1 Transactions
•CRS & GRI Stats that Are Above the Crowd
•Technology & Training that SOARS
•A Team Dedicated to Providing Superior Service
• The Synergism of Self Employed Professionals
Committed to the Success of Marketing Your Home

17. Why RE/MAX
Leading EDGE?

21. WHAT Are Golden Girl
Credentials…Resume…”Papers”?…
•LicensedRealtorSince 1984…AssociateBroker
• Full TimeRE/MAX Agent Since1988
• Prior 10 Year Retail Sales Experiencewith LevitzFurniture
• Virginia TechBachelorof Science BusinessDegree
• CertifiedResidentialSpecialist(CRS)
• Graduate of RealtorsInstitute (GRI)
• Accredited Buyer Representative (ABR)
• SeniorsReal EstateSpecialist(SRES)
• NAR E-Pro Designation (E-Pro)
•Military RelocationProfessional(MRP) & (MilRes)

22. More Golden Girl Credentials
•Short Sale & ForeclosureExpert (SFR)
• Master Certified Negotiation Expert (MCN)
• Re-build USA 203KSpecialist
•Certified Distressed Property Expert (CDPE)
•Residential Construction Certified
•Certified New Home Specialist
•Southern Maryland Board Hall of Fame
• RE/MAXInternational Advertising Award
•Fully Computer Automated for “Golden Results”
You’ll RetrieveGolden Results With Cheryl!

23. More Golden Girl Credentials…
NAR Completed CLASSES
Institute for Luxury Home Marketing CLHMS
Pricing Strategy Advisor PSA plus Elective
Seller Representative Specialist SRS
Marketing Strategy and Lead Generation
Military Residential Specialist MilRes
At Home with Diversity AHWD

24. What Are Seller
“Golden Results”?

27. How Does “Gold” Turn To “Sold”?
Your Personal Marketing Plan
• Golden Results“Price YourHome To Sell” CMA
•Net Sheet on Excel
•SpringFix/SpruceList
•Pre Sale Home Inspection and Appraisal
•One Year Cinch HMS or 2-10Home Warranty
• RE/MAX Sign, Lockbox,&MLS Entry

28. How Does“Gold” Turn To “Sold”?
Your Personal Marketing Plan
• Qualified Customerswith Loan Pre Approval
•Showingtime.com Email Feedback
• Buyer Representationon YOUR Next PurchaseOR
• TLC Selection of Qualified Agent in AnotherMarket
• Advanced Technology Training & Tools
•Monthly CMA Updates
•Hands On vs. Team Concept for Personal Follow Up
No BonesAbout It, theseAll Add Up to Golden Results

29. How Does “Gold” Turn To “Sold”?
Your Personal Marketing Plan
•Your Homeon the Web (Extra Photos!)
•GoldenResults.com
•REMAX.com (Leadstreet Leads!)
•Realtor.com & Zillow.com
•CherylRitchie.com
•EMail Flyers
•ListHub Sites
•PLUS ActiveRain BlogOR
• SouthernMdRealEstateMarket.com

30. How Does “Gold” Turn To “Sold”?
Your Personal Marketing Plan
•Speedor VirtualOpen Houses
•MobileWebsite
•Virtual Tours & RE/MAX LeadingEdge Broadcasts
•BrightMLS Community & SchoolReports
• EMail Tours,FeatureSheets &Just ListedInfo
• Calls,Mailers&EMails to Old & Current Customers,Agents, Neighbors
•AutomaticMLS SavedSearch Notifications (Database Delivery!)
•Comps/SOLD Data
•Web Commercials, Blog Entries,& YouTube Videos
•NEW FEATURES 2024! Listingsto LeadsTOOLS
•NEW 2024! KVCORVE Lead IntegrationPlatform

33. Golden Results
C E R T I FIED
PRE-OWNED
Homes

35. Peace of Mind Warranty CoversYou and the Purchaser

37. Hommati Stats: Homes Sell 31%Faster
with 4-9% Higher Sales Price PLUS
403% HigherTraffic and Inquiries

39. GoldenResults.com

40. CherylRitchie.com

41. RE/MAX.com

42. Additional Listing Syndication Advertisement 750+/- Websites

44. •Listings to LeadsTOOLS NEW FEATURES 2024!

46. Throughout MANY Years…Mailers to Past Clients and Referrals

49. GetSmartCharts.com

50. Docusign

53. •Top ProducerContact Manager Program PLUS
•NEW 2024! KVCORVE Lead Integration Platform

54. Saved Buyer/Seller Searches in MLS Mean Up
to Date Prospect Searches/Data for your Home!

55. I’m a 5-10%Stockholder…It Takes Teamwork, Cooperation,Participation

56. Let’s Review Forms, Data, Menu of Services, and Net
Proceeds on Excel Spreadsheets…Stockholder Certificate

57. Benefits of a Pre-Appraisal and Pre-Inspection
The benefits of ordering an appraisal and an inspection when
initially listing the home can make the entire marketing process
move smoother and quicker.
Establishes Objective Value
Validates List Price
Establishes Basis for Comparison
Creates Awareness of Condition of Home
Anticipates Potential Problem Areas
Saves Time
Pre-Appraisal & Pre-Inspection Save Time & Money, too!
Show Ready is Sold Ready to You!

58. CMA Mid Month Update

59. Let’s Discuss MLS Absorption Stats & Monthly MLS Reports

60. Cheryl’s Fetch the Feedback Program KeepsYouInformed
Valuable ShowingFeedbackfromBuyers!

61. Reviewof Viewing TrafficStatistics:
Realtor.com GoldenResults.com
CherylRitchie.com RE/MAX.com

62. One Hour Speed or Virtual Open House

63. What Are Buyer
“Golden Results”?

65. How Does “Gold” Turn To “Sold”?
Your Personal Purchase Plan:
•Negotiation Leverage w/ Loan Pre Approval
• Up to Date RE/MAX “Just Listed” Voice & EMail Broadcast Info
• Convenient Information Access on MultipleWeb Site Publications:
GoldenResults.com
Cheryl Ritchie.com
RE/MAX.com
SouthernMdRealEstateMarket.com,
Facebook, LinkedIn, Instagram
Are ALL Provided As Information Gathering Time Savers for YOU!

66. How Does “Gold” Turn To “Sold”?
Your Personal Purchase Plan:
•Utilization of Saved Searches in MLS PLUS
•Virtual Tours , WebCommercials PLUS
•Feature Sheets, Plats, & Disclosures/DisclaimersPLUS
•Just Listed Property Info PLUS
•Extra Community Info From BrightMLS PLUS
•Monthly EMail SOLD Data and BombBomb PLUS
•Blog Reports on GoldenResults.com PLUS
•RE/MAX House Tour Previews
Are ALL Provided As Information Gathering Time Savers for YOU!

67. How Does “Gold” Turn To “Sold”?
Your Personal Purchase Plan:
•Showingtime.com Product PLUS
•REDX Expired Listings OR FSBO Leads etc.
•NEW FEATURES 2024! Listings to LeadsTOOLS
•NEW 2024 KVCore Communication Platform
Also Are ALL Provided As Information Gathering Time
Savers for YOU!

68. How Does “Gold” Turn To “Sold”?
Your Personal Purchase Plan:
•Provision of CMA/ Market Stats to Prepare yourOffer
•Docusign & Zoom
•Scheduleof Home Inspection & Misc. Inspections
•Ongoing Follow Through
• Computer Automated Office
PLUS 40 Years ExperienceHands On vs. Team Concept
Excellent Personal Updates & Follow Up
All Add Up to Golden Results!

69. Let’sDiscussAgency, the Buyer Agency Agreement , the Process,the Financing
Let’sReviewthe Homeson the Southern Maryland and Anne Arundel County Market…
Because You’reTOP Pedigreeto Me!

70. Let’s work together when you see an
ad or sign that interests you…

71. Golden Results Loan Pre-Approval

72. Time Saving ZOOMand Facetime

73. WebsiteSign Up also Available for Daily EMails of Homesthat Fit
YourParameters. Saved Buyer Searches in MLS Mean Up to Date
Prospect Searchesfor yourHome!

74. GoldenResults.com

75. CherylRitchie.com

76. Let’s Discuss MLS Absorption Stats & Monthly MLS Reports

77. Virtual Tours ,Web Commercials and GetSmartCharts.com
Stats on Market Conditions at GoldenResults.com provide
Valuable and Interesting “Golden Results” Information!

78. Extra FSBO and Expired Listing information
for additional home inventory!

79. High Tech

80. CMA Review Prior to Offer

81. Review of Buyer’s Closing Costs & Good Faith Estimates

82. Plus Home Inspection for Detailed Evaluation

83. Peace of Mind Warranty

84. Complete Follow Up Automation

85. National Association of Realtors
Profile of Home Buyers and Home
Sellers Research REVEALS:

131. It’s a Price War and a Beauty Contest and Youhave to Win at Both!

141. You’ll hear me say….Let’stalk about…..

143. It’s a Price War and a Beauty Contest and You Haveto Win at Both!
This is the BIG Kahuna. This is the Real Deal.This is Where It’s At.
Price is the Great Equalizer. Think about Foreclosures.They Sell. Price
Adjusts for Everything.
Casper Showings.Slippers and Jammies.Get the date to get Engaged!
The Sound of MicrowavePopcorn
New Kid on the Block or NEW Kid at School..NewBroom Sweeps
Clean!
10% ARE Selling. 90% ARE NOT.

144. Buyers VOTE with their Feet…No Pitter Patter thru the Door…
Your Spirits need not Soar, the vote is already cast and this vote has a
ROAR!
The Market speaks to us. The Silence is Deafening.
Athlete, Olympics…There’s Just One Number One Winner
Pretend you Won the Lottery and have to spend the winnings this
weekend on a home in this area in the pricerange on this already
researched paperwork ( whichis your competition). How do we stackup?
Let’s “Shop the Actives” Let’s spend someof that Million Dollars on a
home. Let’s compare.Are you buying your home back … at what cost?

145. The Grocery Line…TheSlinky
The MaytagRepairman…Pick up vs.Delivery Costs
The Depthfinder
The Petite Store…TheParade…The Prom
Who shows up at the Party? You have to have someoneto negotiate with…
As a Seller….Time is not your Friend.(Inmy world, neither is chocolate)
My favorite book is “Gonewith the Wind.” Those are Gone with the Wind
Prices.

146. You are the Gatekeeperfor the “Guests”…You determine how many come thru
the Gate with the pricingyou determine. Picture a Drawbridge. How many
Buyers are you going to allow thru?
NAR Stats 1-2 /2-3 showings then 10 then Overpriced. I don’t need to tell
you! You’ll tell me.
Healthy Market is 4-6 months.This is 10. This is a Buyer’s Market. RAZOR
Sharp Pricing is how you get in the 10%.
Why would someone buy an Overpriced Homein an UnderpricedMarket?
The Algebra Check…the Checks and BalanceSystem…theTurnipTruck

147. You may not need to sell. But your competition in that ten percent
does. And that is who you are competing against. You have to
position yourselfto WIN. You choose to be in the ten percent.
Have No Regrets, No Tears Pricing.
Who stole our sale?
There’s no second chanceto be first choice.
Nine Months to Hatch and Longer…Radar Ready to Spot Razor
Sharp Pricing…Ready to Latch on the Correct Homethat’s
Hatched.

148. The Market has rejected this price. You need to reposition your home in the
marketplaceso it will sell.
What is your monthly payment and monthly cost to maintain this home? I want to
add the closing costs and price reduction a buyer may request in an offer,say 3-
5% and up, to this monthly cost. Those numbers add up to roughly___ for all
the estimated months to sell. Now let’s compare this to the numberyou are
thinking and let’s discuss a pricing strategy. You’re going to pay to play.
Buyers want more for less. At this price, you offerless for more, not more for
less. And remember, this is a Buyer’s Market saturated with a ten month versus
a healthy 4-6 monthinventory with only 10%, in the very best sales pace zip
codes, of the inventory selling.

149. The Buyers see the Days on Market on the Printouts. The good homes
go in 30 days or so, still,even in this market.They’vewatched for nine
months and they know this. After that 45-60 day mark or so they are
asking how muchthe seller will take. Why would they offer the list price or
closeto list when no one else has in al l that time? TheseHomes become
the leftovers.Why would a Buyer pay list pricefor leftovers? To them,
theseare ready for the Clearance Rack.Do you want to be on the
Clearance Rack or in the BargainBasement Department?Or do you
want to be in the Retail Store where you deserve to be? Think about it.
When you are overpriced,you are invisibleto those who would want your
home and can afford your home but arerejected by those who can and will
buy more for less. You are in the wrong pricecategory and being
comparedto homes that offer lots more so your showings are Caspers.

150. Just like there are checks and balances in our government, there are
checks and balances in this system. Even if the Buyer has cashand has
just landed off a boat from someremoteisland, the agent will represent
the buyer and prepare a CMA beforethe offeris written…after they
have viewed dozens of homes with their own mental cashregister that
clicks and ticks.The licensed appraiser has his job to keep and the
underwriter has the money to protect for the loan. Then, there’s easy
Buyeraccess to inventory and sales data online. There are no secrets.
The data’s all there and so are all the checks and balances.

151. You’regoing to say your home offers so muchmore so you can price it for
more, right? Eachhome has special positivefeatures that offer more and each
home has minus features that need to be adjusted. Price adjusts for everything.
It is the great equalizer. Focus on square footageand comments for condition
as we go thru the comps.Plus, always remember, there are mental roadblocks on
someof the big price points.Also, to be that Belleof the Ball may be $25K!
Life’s too short to make all the mistakes.Sometimes you have to learnfrom the
mistakes of others. Let the 90% of the HomeSellers who are not selling make
the pricing mistakes. You have to offer more than each home in your price
bracket. You have to stand out. You have to be hot to trot and trot to hot. You
have to win the race, win the battle, win the pricewar. As every Beauty Queen
or King should.

152. Phantom Inventory
You are Buying in this Market,too, at theseinterest rates and these
prices.You make it up in spades this way. It’s a GAIN not a loss in the big
picture…inthe long run…Real estateis long range investment.
Add closing to sales price. Create Auction Environment.
Hand me the Four (one to spare)that I need to hand to the Appraiser
becausethat is what I will have to do.
Let’s Reviewthe Numbers. Did you get a chanceto review the PDF
I already emailed earlier?Let’s look at the showing reports first….

169. FIVE REASONS A PROPERTY SELLS
1 - Location
2 - Price
3 - Terms
4 - Condition of the property
5 - The Agent you select
YOU CONTROL FOUR OF THESE!

170. 1. Discuss Your Questions and Concerns
2. RE/MAXInternational & RE/MAX Positive Stateof the Market
3. Credentials, Stats & Golden Results
4. What Do Buyers Want ? (TechTools,Rainbow of Services, GOLD to
SOLD)PLUS, What Makes the Golden Results Marketing Plan
Golden?
5. Pileof Tech “Toys”and Online Presence
6. The Big Kahuna, The Real Deal, the Pot of Gold: “It’s a Price War and a
Beauty Contest and You Haveto Win at Both”
7. I’m a 5-10%Stockholder…It’s Teamwork,Cooperation, Participation
8. Forms, Data, Menu of Services, Net Sheet
9. State of the Listing:Follow Up Meetings with Speed or Virtual Opens
10. Reviewyour Answered Questions and Concerns for Golden Results!
“Golden Results” Meeting:Top Ten 2024Listing Presentation For You

171. My Commitment To You
I Pledge To Give You The Golden
Results You Expect and Deserve.
Cheryl Ritchie,RE/MAX Leading Edge
Retrieve“Golden Results” With Cheryl

172. How to contact the Golden Girl : RE/MAX Leading Edge Office410-224-3200
Office 410-224-3200
Cell ( Call or Text ) 301-980-7566
EMail GoldenGirl@GoldenResults.com
Website www.GoldenResults.com
You’ll Retrieve Golden Results with CherylRitchie, RE/MAX LeadingEdge

173. “RetrieveGolden Results With Cheryl”

174. Retrieve Golden Results with Cheryl

177. S A M P L E S: Note DOM Days on Market, List Price, Sales Price, SellerSubsidy & Remarks
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https://www.youtube.com/watch?v=24_IxbIiQsU
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****DATAfromNAR Profiles of HomeBuyers and Home Sellers Yearly Report ****