This document outlines a business development plan for Pokeroff.ru, an online poker company targeting males aged 18-45 in Russia earning over $40,000 annually. It analyzes competitors in the local online gambling market and identifies Pokeroff's strengths as owning its own high-quality platform, and weaknesses as being a small player with limited marketing resources. Opportunities for growth include expanding into emerging Asian and European markets, while the largest threat is potential regulatory changes restricting online gaming payments.

1. POKEROFF.ru New Business Development Plan Adrian Vlad Alex

2. THE CUSTOMER SEGMENTATION

3. THE CUSTOMER PROFILE The primary target market for Pokeroff.ru, are males aged 18 to 45 years old. The majority of marketing efforts of the company will target singles with an average income of more than $40,000.

4. THECOMPETITORS Mainly competition from other internet and gambling companies. The local internet industry is comprised of: a few large, well-known companies, several mid-sized companies like this company, and a large number of relatively small independent companies. Some Russian players use European-based poker room services, while the majority use a number of Russian-based services.

5. THE COMPETITOR Distribution by revenue per year for poker rooms worldwide:

6. THE SWOT Strengths By owning their own platform, Pokeroff can easily make changes in their software if there is a need for it due to new trends and other possible changes. Another strength of their software is the high quality it offers, both in user-friendliness and reliability. Weaknesses Pokeroff is a small player in the online poker market and their resources that can be spent on marketing to acquire and retain players as well as strengthen their brand name are limited. Pokeroff brand name is not even near as well-known as the largest players such as PartyGaming and PokerStars among poker players in general.

7. THE SWOT Opportunities Since online poker is still a relatively young phenomenon, there are still a number of large possible markets for future growth. The markets where the online poker companies predict that the future growth will occur are mainly Asia and Eastern and Southern Europe. Threats The largest threat against Pokeroff as well as the industry as a whole is the possible regulatory changes. US regulations made it illegal for banks and credit cards companies to make payments to online gaming sites and if a similar regulatory change would occur in the Russia and CIS it would be devastating for Pokeroff.

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