The document discusses designing for early childhood development, focusing on children ages 3-6. It notes that this age group is primarily right-brained, non-linear thinkers who are non-readers or emerging readers. They love cute characters, animals, slapstick humor, and exploring through play, which comes naturally to help them learn about the world. When designing digital toys or content for this age, some keys are to make it attractive, highly responsive, keep animations short, empower children with a sense of control, get to rewarding content quickly, include cute surprises, and have a responsive, intuitive interface that allows accidental success while also incorporating humor.

1. Designing for Early
Childhood Development
Mark Schlichting
Thursday, May 9, 13

2. Designing for Early
Childhood Development
Mark Schlichting
(shh-lick-ting)
Thursday, May 9, 13

3. Thursday, May 9, 13

4. Thursday, May 9, 13

5. Who is the 3-6 year-old?
Thursday, May 9, 13

6. • Primarily Right Brain
Who is the 3-6 year-old?
Thursday, May 9, 13

7. • Primarily Right Brain
(MagicYears: Non Linear, Non logical, Holistic)
Who is the 3-6 year-old?
Thursday, May 9, 13

8. • Primarily Right Brain
• Non or Emerging Readers
(MagicYears: Non Linear, Non logical, Holistic)
Who is the 3-6 year-old?
Thursday, May 9, 13

9. • Primarily Right Brain
• Non or Emerging Readers
(MagicYears: Non Linear, Non logical, Holistic)
(No Text and Keep Audio Instructions Short)
Who is the 3-6 year-old?
Thursday, May 9, 13

10. • Primarily Right Brain
• Non or Emerging Readers
• Love Cute Characters, Animals & Slapstick Humor
(MagicYears: Non Linear, Non logical, Holistic)
(No Text and Keep Audio Instructions Short)
Who is the 3-6 year-old?
Thursday, May 9, 13

11. • Primarily Right Brain
• Non or Emerging Readers
• Love Cute Characters, Animals & Slapstick Humor
(MagicYears: Non Linear, Non logical, Holistic)
(No Text and Keep Audio Instructions Short)
(Not Big onViolence, Anger or Heavy Conflict )
Who is the 3-6 year-old?
Thursday, May 9, 13

12. • Primarily Right Brain
• Non or Emerging Readers
• Love Cute Characters, Animals & Slapstick Humor
(MagicYears: Non Linear, Non logical, Holistic)
(No Text and Keep Audio Instructions Short)
(Not Big onViolence, Anger or Heavy Conflict )
Who is the 3-6 year-old?
• Explorers
Thursday, May 9, 13

13. Play
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14. How kids naturally learn about the world
Play
Thursday, May 9, 13

15. Is in kid’s DNA
PlayPlay
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16. Is why they curious about everything
Play
Thursday, May 9, 13

17. Engagement is The Goal
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18. A Happy Audience is
the Outcome
Engagement is The Goal
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19. Digital Toys
Noodle Words - Actions
Case Study
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20. WhatYoung Kids Want
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21. WhatYoung Kids Want
• Attractive Content
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22. WhatYoung Kids Want
• Attractive Content
• If It Looks “tappable”, It Should Be
Thursday, May 9, 13

23. WhatYoung Kids Want
• Attractive Content
• If It Looks “tappable”, It Should Be
• Highly Responsive
Thursday, May 9, 13

24. WhatYoung Kids Want
• Attractive Content
• If It Looks “tappable”, It Should Be
• Highly Responsive
• Keep Animations Short
Thursday, May 9, 13

25. WhatYoung Kids Want
• Attractive Content
• If It Looks “tappable”, It Should Be
• Highly Responsive
• Keep Animations Short
• Empowering (Give Kids Control)
Thursday, May 9, 13

26. WhatYoung Kids Want
• Attractive Content
• If It Looks “tappable”, It Should Be
• Highly Responsive
• Keep Animations Short
• Empowering (Give Kids Control)
• Get to Good Stuff Quickly
Thursday, May 9, 13

27. WhatYoung Kids Want
• Attractive Content
• If It Looks “tappable”, It Should Be
• Highly Responsive
• Keep Animations Short
• Empowering (Give Kids Control)
• Get to Good Stuff Quickly
• Cute Surprises
Thursday, May 9, 13

28. Noodle Words - Actions
Digital Toys
Thursday, May 9, 13

29. Noodle Words - Actions
Digital Toys
Thursday, May 9, 13

30. Noodle Words - Actions
Digital Toys
Thursday, May 9, 13

31. Designing for Early
Childhood Development
Thursday, May 9, 13

32. • Give Kids a Sense of Control
Designing for Early
Childhood Development
Thursday, May 9, 13

33. • Give Kids a Sense of Control
• Get to the Good Stuff Quickly
Designing for Early
Childhood Development
Thursday, May 9, 13

34. • Give Kids a Sense of Control
• Get to the Good Stuff Quickly
• Responsive and Intuitive Interface
Designing for Early
Childhood Development
Thursday, May 9, 13

35. • Give Kids a Sense of Control
• Get to the Good Stuff Quickly
• Responsive and Intuitive Interface
• Allow them to “Accidentally Succeed”
Designing for Early
Childhood Development
Thursday, May 9, 13

36. • Give Kids a Sense of Control
• Get to the Good Stuff Quickly
• Responsive and Intuitive Interface
• Allow them to “Accidentally Succeed”
• Tickle Their Funny Bone
Designing for Early
Childhood Development
Thursday, May 9, 13