The document summarizes 3 case studies completed by Maria Occarina:
1. A brand language project for Natura that involved co-creation with partners, consultants, employees and consumers to develop a language focused on the idea of an "amateur" or lover. This new language helped bring people together and provided an engaging experience.
2. A brand strategy plan for Natura that used brand insights and an "Inspiration Week" event to engage employees in developing a new strategic plan. This combined business and brand goals.
3. An initiative called "Urband-aids" that placed colorful bandages on damaged sidewalks in Sao Paulo and used social media to draw attention to sidewalk
Klik Ekspo Group is the leading exhibition organizer in Albania and is a member of several international exhibition organizations. It established the first international exhibition in Albania in 1994. The group's flagship event is the annual International Fair of Albania, which is held each November and focuses on priority industries to promote foreign investment. The 2012 fair will mark both the 20th anniversary of Klik Ekspo Group and the 100th anniversary of Albania's independence. It is expected to host over 400 exhibitors from 25 countries and feature specialized pavilions and events focused on industries like construction. The fair will also host the general assembly of CEFA, an exhibition alliance, for the first time.
31. Nov - 2. Dez
GiveCamp braucht dich!
Helfen und Spenden haben eine lange Geschichte und sind heute wichtiger denn je. Viele Organisationen sind auf die Hilfe Freiwilliger angewiesen.
Doch was hast Du von Deinem Beitrag zum GiveCamp?
Du hilfst dabei diese Welt zu einem besseren Ort für uns alle zu machen. Dafür ist Dir sowohl unsere Dankbarkeit, als auch die Dankbarkeit der Organisationen, denen Du hilfst, sicher. Doch denk auch an die Menschen, die durch die Organisationen unterstützt werden. Ohne Dein Zutun würden viele dieser Menschen ohne die benötigte Hilfe auskommen müssen.
The agency has its roots in digital advertising and focuses on helping brands communicate effectively with people. It has several divisions for client services, digital communications, media, research, strategy, creative work, design, and production. Some of its clients include TV, print, graphic design, and web companies. The agency prides itself on innovation, creativity, quality work, and providing 360-degree communication solutions. It has experience developing brand positioning, promotion strategies, graphic styles, websites, and social media marketing for clients in various industries.
Norbert Kunz is a leading social entrepreneur in Germany who has advised non-profits and social enterprises for 20 years. He is an Ashoka Fellow and was named the 2010 Social Entrepreneur of the Year in Europe by the Schwab Foundation. Kunz founded social impact GmbH, which provides consulting, coworking spaces, and networking programs to support social entrepreneurs in Germany. The organization runs several initiatives including social impact start, which provides scholarships to early-stage social startups.
Small towns struggle with economic development as youth culture shifts to urban areas. This leaves small communities with less interesting online content and engagement. However, giving students, local businesses, and organizations tools and training to create and share compelling social media content can boost community interest and economic prospects. When the city of Levelland supported varied social media output across its institutions, business growth increased and it was awarded major infrastructure projects, demonstrating how coordinated digital strategies can revitalize small communities.
NEUEvertising | THE ETHICAL, RESPONSIBLE AND SUSTAINABLE MARKETING REVOLUTIONNEUE
NEUE aporta Valor Social y Humano a las Marcas - p.e. NEUE Inditex, NEUE La Caixa, etc.
La NEUE Publicidad con Conciencia Social/Humana - Sus mensajes aportan SOLUCIONES para un Mundo Mejor > http://www.youtube.com/view_play_list?p=0E1B64C3C000DE9C
José María Martínez aka 'Mr XEM'
Creative for a Better World
Mobile: +34 686 98 06 83
Email: XEM.Creative@gmail.com
Skype: chemitamol
LinkedIn: http://www.linkedin.com/in/MrXEM
My eBook NEUE: https://play.google.com/store/books/details?id=z_xAU9uB23IC
Danielle Sanger is a graphic designer with experience in the Adobe Suite, Microsoft Office, photography, and social media marketing. She has a BTEC in Media and is currently pursuing a BA in Graphic Design. Her portfolio highlights rebrand projects for WWF and a heated butter knife, as well as a zine addressing gender stereotypes. She aims to develop her professional skills with a positive attitude through teamwork and independent work.
The document outlines a global campaign to launch a new positioning for Votorantim, a multinational company, across its key markets. The campaign aims to engage employees, reinforce the company's values and focus, and generate a unified culture. It includes various initiatives to communicate the new positioning internally such as workshops for leaders, events, digital platforms, and recognition programs. Externally, the campaign involves launching the positioning to stakeholders through public events, press outreach, and emphasizing the company's legacy of partnerships and accomplishments. The rollout is planned over 18 months with detailed schedules and key performance indicators to measure success.
Klik Ekspo Group is the leading exhibition organizer in Albania and is a member of several international exhibition organizations. It established the first international exhibition in Albania in 1994. The group's flagship event is the annual International Fair of Albania, which is held each November and focuses on priority industries to promote foreign investment. The 2012 fair will mark both the 20th anniversary of Klik Ekspo Group and the 100th anniversary of Albania's independence. It is expected to host over 400 exhibitors from 25 countries and feature specialized pavilions and events focused on industries like construction. The fair will also host the general assembly of CEFA, an exhibition alliance, for the first time.
31. Nov - 2. Dez
GiveCamp braucht dich!
Helfen und Spenden haben eine lange Geschichte und sind heute wichtiger denn je. Viele Organisationen sind auf die Hilfe Freiwilliger angewiesen.
Doch was hast Du von Deinem Beitrag zum GiveCamp?
Du hilfst dabei diese Welt zu einem besseren Ort für uns alle zu machen. Dafür ist Dir sowohl unsere Dankbarkeit, als auch die Dankbarkeit der Organisationen, denen Du hilfst, sicher. Doch denk auch an die Menschen, die durch die Organisationen unterstützt werden. Ohne Dein Zutun würden viele dieser Menschen ohne die benötigte Hilfe auskommen müssen.
The agency has its roots in digital advertising and focuses on helping brands communicate effectively with people. It has several divisions for client services, digital communications, media, research, strategy, creative work, design, and production. Some of its clients include TV, print, graphic design, and web companies. The agency prides itself on innovation, creativity, quality work, and providing 360-degree communication solutions. It has experience developing brand positioning, promotion strategies, graphic styles, websites, and social media marketing for clients in various industries.
Norbert Kunz is a leading social entrepreneur in Germany who has advised non-profits and social enterprises for 20 years. He is an Ashoka Fellow and was named the 2010 Social Entrepreneur of the Year in Europe by the Schwab Foundation. Kunz founded social impact GmbH, which provides consulting, coworking spaces, and networking programs to support social entrepreneurs in Germany. The organization runs several initiatives including social impact start, which provides scholarships to early-stage social startups.
Small towns struggle with economic development as youth culture shifts to urban areas. This leaves small communities with less interesting online content and engagement. However, giving students, local businesses, and organizations tools and training to create and share compelling social media content can boost community interest and economic prospects. When the city of Levelland supported varied social media output across its institutions, business growth increased and it was awarded major infrastructure projects, demonstrating how coordinated digital strategies can revitalize small communities.
NEUEvertising | THE ETHICAL, RESPONSIBLE AND SUSTAINABLE MARKETING REVOLUTIONNEUE
NEUE aporta Valor Social y Humano a las Marcas - p.e. NEUE Inditex, NEUE La Caixa, etc.
La NEUE Publicidad con Conciencia Social/Humana - Sus mensajes aportan SOLUCIONES para un Mundo Mejor > http://www.youtube.com/view_play_list?p=0E1B64C3C000DE9C
José María Martínez aka 'Mr XEM'
Creative for a Better World
Mobile: +34 686 98 06 83
Email: XEM.Creative@gmail.com
Skype: chemitamol
LinkedIn: http://www.linkedin.com/in/MrXEM
My eBook NEUE: https://play.google.com/store/books/details?id=z_xAU9uB23IC
Danielle Sanger is a graphic designer with experience in the Adobe Suite, Microsoft Office, photography, and social media marketing. She has a BTEC in Media and is currently pursuing a BA in Graphic Design. Her portfolio highlights rebrand projects for WWF and a heated butter knife, as well as a zine addressing gender stereotypes. She aims to develop her professional skills with a positive attitude through teamwork and independent work.
The document outlines a global campaign to launch a new positioning for Votorantim, a multinational company, across its key markets. The campaign aims to engage employees, reinforce the company's values and focus, and generate a unified culture. It includes various initiatives to communicate the new positioning internally such as workshops for leaders, events, digital platforms, and recognition programs. Externally, the campaign involves launching the positioning to stakeholders through public events, press outreach, and emphasizing the company's legacy of partnerships and accomplishments. The rollout is planned over 18 months with detailed schedules and key performance indicators to measure success.
This resume summarizes Eduardo Damasceno's work experience and qualifications. He has over 15 years of experience in graphic design, communication strategy, advertising campaigns, and project management. Some of his past roles include Creative Director at Albergue Criativo marketing agency, Designer and Creative Director at dZain design studio, and Art Director at G&A Public Relations. He holds degrees in Advertising and Graphic Design. His areas of expertise include branding, print and digital campaigns, social media strategy, and identity design for various clients across industries.
The document provides an overview of the history and role of account planning in advertising. It discusses how account planning originated in the 1960s through the work of Stephen King and Stanley Pollitt. It describes how an account planner's role is to develop strategic communication plans based on research and understanding consumer insights. The document also summarizes a case study of a video campaign created for Oxfam about climate change that utilized social media and went viral.
Stefano Adorni is an Italian copywriter born in 1975. He has over 20 years of experience in advertising and communications, having worked at agencies such as Saatchi & Saatchi and Wunderman. He specializes in areas such as content marketing, social media, and employer branding campaigns. Some of his clients include Barilla, ING Direct, Pirelli, and Lamborghini. He developed campaigns around themes of sustainability, safety, and employee satisfaction. Adorni also authored a novel and is the father of a young daughter.
Living Package Sells by Itself ——Grant Li, Creative Director, L3 BrandingSimba Events
1) Brand designers help build sensory experiences for consumers through package and product design to create impressions and drive purchases.
2) Living package and product designs that communicate with consumers can establish connections between a brand and its fans through unique identities and experiences.
3) Successful brand designs analyze a company's culture and values to create visual identities that integrate those elements across both online and offline marketing activities.
Tatiana Radunskaya has over eleven years of experience in marketing and business development with FMCG companies. She has a track record of successfully launching new products, flavors, and categories. She developed communication strategies, advertising campaigns, and event marketing for juice and beer brands. Radunskaya also led technical projects involving packaging design and established collaborative relationships internally and with agencies. She is interested in startup opportunities, social projects, and marketing roles that allow her to work on large scale initiatives.
The document discusses trends in how consumers engage with brands across real and virtual worlds. It provides examples of how brands can (1) get consumers more involved in products through collaboration platforms and personalization, (2) offer useful content and services, and (3) have a multi-platform media strategy across social media, websites, mobile apps, and events to better integrate into consumers' lives. The key recommendation is for brands to allow consumers to become part of the brand through contact, content, and an integrated media strategy across real and virtual worlds.
- Trinity Vintners launched a ready-to-drink sangria in India to tap into the young adult market and introduce them to wine in an accessible way. RGD's packaging design positioned the sangria as a fashionable drink that could be consumed casually. The sangria was a major success, selling over 200,000 bottles.
- The True School of Music in Mumbai aimed to take music education to the next level. RGD developed a brand identity and visual language centered around a circle symbolizing music. The simple yet distinctive brandmark was applied across the school's environments and communications. Enrollment grew significantly.
- Magic Bus mentors underprivileged children through sports activities. RGD helped articulate the nonprofit
This is the sample of our South African trend spotting report worth $400-$3000... and we're giving the full 80 page version for free!
Please leave a comment below, connect with me and we will share the link with you.
Sourced from 50 of South Africa's leading ad agency creative and strategy professionals each month, who are working on hundreds of campaigns.
We produce these every month for our paid subscribers as well as custom ones for different markets and industries.
At the heart of Springleap is a community of 180,000 ad agency creatives and strategists across the globe, providing localized insights as an expert panel.
We're giving out a full edition here to get feedback and give you a feeling of the value for you and your team of what we do over here at Springleap in trend reports and market research across the globe.
This agency provides marketing and branding services including visual content creation across various platforms. They consult with clients to develop, write, design, shoot, and deliver visual materials to engage customers and maximize brands. The agency works directly with partners on each project to create a powerful synergy between the client's brand and the agency's creative insights. They have worked with a diverse range of industries and produced award-winning campaigns for clients such as Johnson & Johnson.
This portfolio document provides an overview of Justin Andrew Schuck's creative work across various disciplines over the past 17 years. It includes sections summarizing his background and experience in branding, UI/UX design, website design, digital and print design, and photography. For each project highlighted, it provides context on the client and challenges, an overview of the creative process, and the results achieved. The portfolio is intended to showcase Schuck's full range of skills and the quality of work produced for an array of clients.
Leonito Vietnam Presentation 2008 provides an overview of Leonito, a social marketing and communications company based in Vietnam. The presentation outlines Leonito's services including branding, advertising, activation, and public relations. It discusses Leonito's vision, mission, values and approach to creative communications strategies tailored for Vietnam's populations. Examples of projects include developing branding for multinational companies, localizing a UK health clinic brand for Vietnam, and creating a new wine bar brand that became very popular.
Unomarketing - Responsible CommunicationDaniel Wilson
This is one of Sator\'s products. It is the main seminar in Brazil dealling with responsible communication. The most influential key players have shown their support to Unomarketing. Join us if you can!
The document proposes using storytelling as a method to organize and brand an arts association called DOC in Dergano, Milan. The association aims to promote cooperation and skills sharing among emerging artists. The summary proposes depicting DOC members as characters in a storybook garden, with each member fulfilling a role. A common product line would strengthen relationships and give opportunities for business and recognition, helping the brand increase visibility for Dergano as an arts district.
The document introduces The Juice Agency, a new marketing agency focused on digital strategies. It provides an overview of their services, which include branding, marketing strategy, social media campaigns, website design, and more. The Juice Agency takes a strategic approach, starting with understanding clients' environments and goals, then ideating and growing innovative campaign ideas. They emphasize agility, seeing clients as partners, and constantly adapting campaigns based on performance. The agency was founded by Spencer Saunders and is led by a team with experience in design, marketing, and event management.
This document provides guidance for design firms interested in doing social impact work. It discusses establishing focus by choosing intended areas of social impact, partner types, and project offerings. This will increase the likelihood of working on impactful projects and conserving resources. The document also emphasizes demonstrating value to unfamiliar clients, targeting transformational change, and addressing implementation gaps to maximize impact. Overall, it offers best practices for design firms to effectively engage in social impact work.
The Garage Sale Trail is a mission to help promote recycling & sustainability, to bring people together / unite communities & to have a little fun!
The debut Garage Sale Trail was held in Bondi Beach, Australia during May, 2011 and was a big success. Peep our case study video at www.garagesaletrail.com.au
The Garage Sale Trail's national rollout is being held April-10, 2011.
We are currently accepting expressions of interest from forward thinking Councils, brands & media who are interest in potentially participating in the Australia-wide debut.
For more info contact;
darryl@garagesaletrail.com.au
- Marcos Bendrao is a brand designer with over 10 years of experience developing brands across various touchpoints.
- The document provides case studies of projects he has worked on, including rebranding Portugal's leading telecom operator TMN, branding UEFA Euro 2004 football tournament, and creating a brand for Cape Verde football.
- For each case study, Marcos describes his role and involvement in the strategic development and implementation of the brand identity.
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set..
DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
Project on Branding | Branding of ridege e solution Sanklha paul
Nshm knowledge campus
student
Name SANKHA PAUL
it's all free! download and enjoy the taste of branding
website blog trueexperience.info
my youtube channel https://youtu.be/WRKienOW-LQ
This resume summarizes Eduardo Damasceno's work experience and qualifications. He has over 15 years of experience in graphic design, communication strategy, advertising campaigns, and project management. Some of his past roles include Creative Director at Albergue Criativo marketing agency, Designer and Creative Director at dZain design studio, and Art Director at G&A Public Relations. He holds degrees in Advertising and Graphic Design. His areas of expertise include branding, print and digital campaigns, social media strategy, and identity design for various clients across industries.
The document provides an overview of the history and role of account planning in advertising. It discusses how account planning originated in the 1960s through the work of Stephen King and Stanley Pollitt. It describes how an account planner's role is to develop strategic communication plans based on research and understanding consumer insights. The document also summarizes a case study of a video campaign created for Oxfam about climate change that utilized social media and went viral.
Stefano Adorni is an Italian copywriter born in 1975. He has over 20 years of experience in advertising and communications, having worked at agencies such as Saatchi & Saatchi and Wunderman. He specializes in areas such as content marketing, social media, and employer branding campaigns. Some of his clients include Barilla, ING Direct, Pirelli, and Lamborghini. He developed campaigns around themes of sustainability, safety, and employee satisfaction. Adorni also authored a novel and is the father of a young daughter.
Living Package Sells by Itself ——Grant Li, Creative Director, L3 BrandingSimba Events
1) Brand designers help build sensory experiences for consumers through package and product design to create impressions and drive purchases.
2) Living package and product designs that communicate with consumers can establish connections between a brand and its fans through unique identities and experiences.
3) Successful brand designs analyze a company's culture and values to create visual identities that integrate those elements across both online and offline marketing activities.
Tatiana Radunskaya has over eleven years of experience in marketing and business development with FMCG companies. She has a track record of successfully launching new products, flavors, and categories. She developed communication strategies, advertising campaigns, and event marketing for juice and beer brands. Radunskaya also led technical projects involving packaging design and established collaborative relationships internally and with agencies. She is interested in startup opportunities, social projects, and marketing roles that allow her to work on large scale initiatives.
The document discusses trends in how consumers engage with brands across real and virtual worlds. It provides examples of how brands can (1) get consumers more involved in products through collaboration platforms and personalization, (2) offer useful content and services, and (3) have a multi-platform media strategy across social media, websites, mobile apps, and events to better integrate into consumers' lives. The key recommendation is for brands to allow consumers to become part of the brand through contact, content, and an integrated media strategy across real and virtual worlds.
- Trinity Vintners launched a ready-to-drink sangria in India to tap into the young adult market and introduce them to wine in an accessible way. RGD's packaging design positioned the sangria as a fashionable drink that could be consumed casually. The sangria was a major success, selling over 200,000 bottles.
- The True School of Music in Mumbai aimed to take music education to the next level. RGD developed a brand identity and visual language centered around a circle symbolizing music. The simple yet distinctive brandmark was applied across the school's environments and communications. Enrollment grew significantly.
- Magic Bus mentors underprivileged children through sports activities. RGD helped articulate the nonprofit
This is the sample of our South African trend spotting report worth $400-$3000... and we're giving the full 80 page version for free!
Please leave a comment below, connect with me and we will share the link with you.
Sourced from 50 of South Africa's leading ad agency creative and strategy professionals each month, who are working on hundreds of campaigns.
We produce these every month for our paid subscribers as well as custom ones for different markets and industries.
At the heart of Springleap is a community of 180,000 ad agency creatives and strategists across the globe, providing localized insights as an expert panel.
We're giving out a full edition here to get feedback and give you a feeling of the value for you and your team of what we do over here at Springleap in trend reports and market research across the globe.
This agency provides marketing and branding services including visual content creation across various platforms. They consult with clients to develop, write, design, shoot, and deliver visual materials to engage customers and maximize brands. The agency works directly with partners on each project to create a powerful synergy between the client's brand and the agency's creative insights. They have worked with a diverse range of industries and produced award-winning campaigns for clients such as Johnson & Johnson.
This portfolio document provides an overview of Justin Andrew Schuck's creative work across various disciplines over the past 17 years. It includes sections summarizing his background and experience in branding, UI/UX design, website design, digital and print design, and photography. For each project highlighted, it provides context on the client and challenges, an overview of the creative process, and the results achieved. The portfolio is intended to showcase Schuck's full range of skills and the quality of work produced for an array of clients.
Leonito Vietnam Presentation 2008 provides an overview of Leonito, a social marketing and communications company based in Vietnam. The presentation outlines Leonito's services including branding, advertising, activation, and public relations. It discusses Leonito's vision, mission, values and approach to creative communications strategies tailored for Vietnam's populations. Examples of projects include developing branding for multinational companies, localizing a UK health clinic brand for Vietnam, and creating a new wine bar brand that became very popular.
Unomarketing - Responsible CommunicationDaniel Wilson
This is one of Sator\'s products. It is the main seminar in Brazil dealling with responsible communication. The most influential key players have shown their support to Unomarketing. Join us if you can!
The document proposes using storytelling as a method to organize and brand an arts association called DOC in Dergano, Milan. The association aims to promote cooperation and skills sharing among emerging artists. The summary proposes depicting DOC members as characters in a storybook garden, with each member fulfilling a role. A common product line would strengthen relationships and give opportunities for business and recognition, helping the brand increase visibility for Dergano as an arts district.
The document introduces The Juice Agency, a new marketing agency focused on digital strategies. It provides an overview of their services, which include branding, marketing strategy, social media campaigns, website design, and more. The Juice Agency takes a strategic approach, starting with understanding clients' environments and goals, then ideating and growing innovative campaign ideas. They emphasize agility, seeing clients as partners, and constantly adapting campaigns based on performance. The agency was founded by Spencer Saunders and is led by a team with experience in design, marketing, and event management.
This document provides guidance for design firms interested in doing social impact work. It discusses establishing focus by choosing intended areas of social impact, partner types, and project offerings. This will increase the likelihood of working on impactful projects and conserving resources. The document also emphasizes demonstrating value to unfamiliar clients, targeting transformational change, and addressing implementation gaps to maximize impact. Overall, it offers best practices for design firms to effectively engage in social impact work.
The Garage Sale Trail is a mission to help promote recycling & sustainability, to bring people together / unite communities & to have a little fun!
The debut Garage Sale Trail was held in Bondi Beach, Australia during May, 2011 and was a big success. Peep our case study video at www.garagesaletrail.com.au
The Garage Sale Trail's national rollout is being held April-10, 2011.
We are currently accepting expressions of interest from forward thinking Councils, brands & media who are interest in potentially participating in the Australia-wide debut.
For more info contact;
darryl@garagesaletrail.com.au
- Marcos Bendrao is a brand designer with over 10 years of experience developing brands across various touchpoints.
- The document provides case studies of projects he has worked on, including rebranding Portugal's leading telecom operator TMN, branding UEFA Euro 2004 football tournament, and creating a brand for Cape Verde football.
- For each case study, Marcos describes his role and involvement in the strategic development and implementation of the brand identity.
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set..
DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
Project on Branding | Branding of ridege e solution Sanklha paul
Nshm knowledge campus
student
Name SANKHA PAUL
it's all free! download and enjoy the taste of branding
website blog trueexperience.info
my youtube channel https://youtu.be/WRKienOW-LQ
2. case studies
# New Brand Language for
Natura
2011
# Brand Strategy Plan for
Natura
2012
# Urband-aids
2012
3. New Brand Language
for Natura
A co-created brand language:
The journey to the new language was
our most precious treasure.
CONTEXT:
With a philosophical and yet engaging essence, deeply committed to
sustainability, Natura is one of the most beloved brands of Brazil. Specially
in the past few years, the company has grown in amazing rates, reaching
the impressive mark of over 1 million consultants and over 6 thousand
employees, only in Brazil.
But with such development, the organization grew almost too fast and the
brand that once was like a close friend, was becoming more and more
serious and distant.
PROBLEM:
How could a brand language help it bringing people
together again?
SOLUTION:
Looking back to the brands essence, for what were the most meaningful
ideas and concepts throughout its history: the passion for beauty and for
relationships. It was clear then, that this project needed to create a
language that not only was beautiful, but a that belonged to everybody.
The only way to build a brand language for everybody, was giving voice to
everybody. They were not only a big source of inspiration but part of the
project team: we invited partners, consultants, employees and consumers
to create with us.
4. New Brand Language
for Natura
A co-created brand language:
The journey to the new language was
our most precious treasure.
RESULTS:
IMPACT:
The result was a brand language based on the “Amateur”: More than inspiring employees, partners and the channel with
the word “Amador” in Portuguese means at the same new guidelines that would help them on the aesthetics, we
time “amateur” and lover. We believe that everything actually found a new operating model that could be applied in
that is made with love is better.
any daily activity, based on co creation and love, we could give
The brand language guidelines should, rather than being everybody a chance to express themselves adding value and
complicated and challenging for all the brand users, work energy for the whole system.
as a useful and above all, fun tool. Helping each one that
is in touch with it to have a better, more pleasant and
effective experience with Natura.
5. New Brand Language
for Natura
OUTCOMES
Launching for the consultants
Invitation for launching event
BEM-
VINDO
New Website Layout
Visual Identity for the Inspiration Week
6. Brand Strategy
Plan for Natura
Beyond business,
through business.
CONTEXT:
The idea then was to make a partnership with strategic
Although Natura is a brand driven organization, there are planning to develop a new strategy planning model for the
still some gaps between the brand strategy and the business company.
strategy causing relevant losses for both of them.
A system that could be both effective and interesting.
But, what is the best way to engage businessman to brand
PROBLEM:
issues?
Each year, the strategic planning team develops, launches
and disseminates a new plan for the company for the next SOLUTION:
couple of years. But although it is quite an important -Inspiring: the brand contents can’t only be a mandatory item
material. It was not inspiring.
on the planning list, but instead, they must be interesting and
Is it possible to lead a company towards innovation without relevant enough to be important.
inspiration?
- nvolving people throughout the process, doing together.
I
Excerpts from the Brand
Zeitgeist Report
7. Brand Strategy
Plan for Natura
Beyond business,
through business.
RESULTS:
IMPACT:
A new model for the strategic planning: The brand zeitgeist Besides having simpler and yet more relevant guidelines for
report was the staring point to map the new possible Natura, we had the chance of, not only of giving an amazing
emerging values to fight alienations. Inspired by this content scale for the brand zeitgeist report, experiencing in a way,
(called PEMA) the whole company was then invited for a some of the values we proposed at it such as shared value,
moment to get inspired by these values ahs discuss what caring and awakening for a new social paradigm.
were Natura’s biggest challenges then, on a big event called
Inspiration Week. The strategic plan was then wrote as the
result of those discussions.
Inspiration Week visual identity
Inspiration Week audience
8. Urband-aids
For a bruised city,
colored band-aids!
CONTEXT:
Brazil is a wonderful place to live, with a dazzling nature,
friendly people and amazing cities.
But with a lot of social problems too, and out cities reflect
them right away.
So, what if instead of only complaining, we could actually do
something to help our city?
Maybe starting from the sidewalks?
PROBLEM:
Sidewalks have been quite damaged, and besides not looking
good, they are actually pretty dangerous. In 2011 they were
responsible for over 100 thousand accidents in Sao Paulo.
But they are there for everybody. Everybody at some point
of the day walk by them. Regardless of the transportation
used, sidewalks are a path everyone passes by. And which
everybody is responsible for.
Property owners and renters must keep them in good
conditions,
Public representatives must supervise them,
And all citizens must help supervising and demanding for
safer sidewalks.
9. Urband-aids http://www.facebook.com/
curativosurbanos
For a bruised city,
colored band-aids!
http://www.youtube.com/watch?
v=qKMc1awg5vkfeature=plcp
SOLUTION:
IMPACT:
Homemade colored foam plasters put by the sidewalks at In January/2013 MIS (national Museum of Image and Sound) is
night, and a Facebook fan page with a statement about the organizing an exhibition about the Urband-aids, inviting several
movement were our vehicles to tell a greater story: Inviting urban artists to customize some “band-aids”.
people to look differently to the place they live and also to
call the attention for their role as change makers.
The next step is giving scale the movement, turning it into a
public tool. In partnership with the Sao Paulo state office for
RESULTS:
public development and local communities the plan is to develop
And they got really popular: within a month there were over an “app” to map the most damaged zones of the cities and invite
2 thousand “likes” on the Facebook page. People in several the community to create significant impact on those
places not only in Brazil, but Italy and even in Denmark*, have neighborhoods.
been organizing their own Urband-aid actions and they were
headline in some of the most important news of Brazil, *I held a lecture in Copenhagen on October about the movement on
bringing this issue as a current topic for serious discussions.
an event for social entrepreneurs called “VI”.
10. Urband-aids
OUTCOMES
Facebook Fan Page
Tutorial
Urband-aid Rome, Italy Urband-aid Assis
Headline in the media
Before / after sidewalks fixed
Urband-aid Rio de Janeiro
Urband-aid Porto Alegre
11. maria occarina
Tel: +55 119 81508849
www.transformaria.blogspot.com.br
Rua 13 de maio, 1838 apto 51 – São Paulo SP
Brazil - CEP 01327 002