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MAPPING THE WAY FORWARD 
Richard Ingram 
@richardjingram 
UX Cambridge, 12th September 2014 
#uxcam
OpenStreetMap of Boston, MA 
So much to see and do and yet my stay was short.
Sketched map of Boston, MA 
I didn’t need an accurate map. My friends edited out what I didn’t need.
© Trustees of the British Museum 
Babylon 
Babylonian map of the world 
Clay tablet, probably from Sippar, southern Iraq (c.700-500 BC)
© Trustees of the British Museum 
London 
Edinburgh 
Hereford Mappa Mundi (‘Sheet of the World’) 
Inked parchment, the largest medieval map known to still exist (c.1300)
Administrative
Administrative Social
Administrative Social 
Military
Administrative Social 
Military Political
Walt Disney’s business map,1957 
Depicts a central film asset and its supporting entertainment assets
Growth of Las Vegas, NV 1984–2012 
Google Earth timelapse constructed from satellite imagery
Growth of Las Vegas, NV 1984–2012 
Google Earth timelapse constructed from satellite imagery
Radial hierarchical organisation structure 
About as complex and contradictory as its name suggests
John Rocque’s map of London, 1746 
Rocque deliberately left out the city’s unsavoury elements
John Rocque’s map of London, 1746 
Rocque deliberately left out the city’s unsavoury elements
John Rocque’s map of London, 1746 
Rocque deliberately left out the city’s unsavoury elements
Map of organisation-wide content distribution 
Or that giant hairball the cat coughed up yesterday. Equally yucky.
MAPPING OUT A STORY 
Beyond physical geography
Wabash river 
Ohio river 
Mississippi river 
© Trustees of the British Museum 
Native North American buckskin map 
Possibly used in land negotiations with the British (c.1744)
Distribution Distance 
Overlap Direction 
N 
A 
B 
C 
A 
B
LIGHT 
HEAT 
Different maps, same basic 
building blocks 
SUN 
gives 
gives 
Exploded view Concept map
Different maps, same basic 
building blocks 
Topological map Star map
Find your coordinate system 
Anything can be mapped using pairs of opposites 
North 
West East 
South
Find your coordinate system 
Anything can be mapped using pairs of opposites 
Expensive 
Slow Fast 
Cheap
Find your coordinate system 
Anything can be mapped using pairs of opposites 
High 
Small Large 
Low
Plot your landmarks 
Start with the most prominent feature, then move outward
Plot your landmarks 
Start with the most prominent feature, then move outward
N 
Plot your landmarks 
Start with the most prominent feature, then move outward
FINDING OUR WAY 
The unfamiliar environment
Tackling that complex trinity 
Content governance is an important tool for this end 
Content 
People Processes
Maintaining content consistency is hard 
Particularly when many contributors have other responsibilities 
web-site? 
web
 site? 
We
 use
  
‘website’ 
Oh
 well
 ... 
✓ 
✗ 
Style
 query Content
 Control
 filter Publish
 to
 web
Scenario: Design a new content workflow 
Regional English Council 
Approx. 15,000 staff 
7 departments 
Serving approx. 700,000 
people
Our varied, siloed environment 
Some departments are responsible for 100s of pages, 
while others only a few 
Digital Services department 
(Our heroes)
Our varied, siloed environment 
How to find our bearings in unfamiliar surroundings 
Follow
  
me! 
Map Expert guide (Mandy)
Our varied, siloed environment 
To discover how content decisions are made and how 
they could be improved, we need to figure out who 
best to talk to 
Mandy 
? 
? ? 
? 
?
Let’s map our environment 
We’ll begin by marking out each of the seven departments
Let’s map our environment 
We’ll begin by marking out each of the seven departments 
Digital
  
Services
Let’s map our environment 
We’ll begin by marking out each of the seven departments 
Digital
  
Services 
Chief
  
Adults
 
 
  
Communities 
Executive's 
Corporate
 
  
Resources 
Children
  
and
 Young
  
People 
Environment
 
  
and
 
  
Transport 
Community
 
  
Planning
Let’s devise our coordinate system 
Digital
  
Services 
Chief
  
Adults
 
 
  
Communities 
Executive's 
Corporate
 
  
Resources 
Children
  
and
 Young
  
People 
Environment
 
  
and
 
  
Transport 
Community
 
  
Planning
Let’s devise our coordinate system 
Small Large 
Digital
  
Services 
Chief
  
Adults
 
 
  
Communities 
Executive's 
Corporate
 
  
Resources 
Children
  
and
 Young

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Mapping the Way Forward UX Cambridge 2014