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Mapping the Way Forward IA Summit 2015

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Maps are more than just diagrams of the route from A to B – to draw one is to bring together the whole view of our surrounding world so that we can gain a better understanding of it. Even a single, simple example has the ability to delight, unsettle and reveal truths. In politically-charged environments an objective visual map can reinforce, influence or challenge held perceptions and beliefs, making them a vital tool in designing pliable, people-focused content systems that are fit for purpose. Their proactive and reactive qualities force ourselves and others to see things as they really are; to contemplate the relationship between them and how they vary together.

Presented at the IA Summit 2015 in Minneapolis on 25th April 2015.

Published in: Internet

Mapping the Way Forward IA Summit 2015

  1. 1. MAPPING THE WAY FORWARD Richard Ingram @richardjingram IA Summit, Minneapolis, 25th April 2015 #ias2015
  2. 2. OpenStreetMap of Boston, MA So much to see and do and yet my stay was short.What to do?
  3. 3. Sketched map of Boston, MA I didn’t need an accurate map. My friends edited out what I didn’t need.
  4. 4. ©TrusteesoftheBritish Museum Babylonian map of the world Clay tablet, probably from Sippar, southern Iraq (c.700-500 BC) Babylon
  5. 5. ©TrusteesoftheBritish Museum Hereford Mappa Mundi (‘Sheet of the World’) Inked parchment, the largest medieval map known to still exist (c.1300) London Edinburgh
  6. 6. Administrative Social Military Political
  7. 7. Walt Disney’s business map,1957 Depicts a central film asset and its supporting entertainment assets
  8. 8. Growth of Las Vegas, NV 1984–2012 Google Earth timelapse constructed from satellite imagery
  9. 9. Radial hierarchical organisation structure About as complex and contradictory as its name suggests
  10. 10. John Rocque’s map of London, 1746 Rocque deliberately left out the city’s unsavoury elements
  11. 11. John Rocque’s map of London, 1746 Rocque deliberately left out the city’s unsavoury elements
  12. 12. John Rocque’s map of London, 1746 Rocque deliberately left out the city’s unsavoury elements
  13. 13. Map of organisation-wide content distribution Or that giant hairball the cat coughed up yesterday. Equally yucky.
  14. 14. MAPPING OUT A STORY Beyond physical geography
  15. 15. Wabash river Ohio river Mississippi river ©TrusteesoftheBritish Museum Native North American buckskin map Possibly used in land negotiations with the British (c.1744)
  16. 16. Distribution Distance Overlap Direction N A B C A B
  17. 17. LIGHT HEAT SUN gives gives Exploded view Concept map Different maps, same basic building blocks
  18. 18. Topological map Star map Different maps, same basic building blocks
  19. 19. North South EastWest Find your coordinate system Anything can be mapped using pairs of opposites Expensive Cheap Slow Fast High Low Small Large
  20. 20. N Plot your landmarks Start with the most prominent feature, then move outward
  21. 21. FINDING OUR WAY The unfamiliar environment
  22. 22. Content ProcessesPeople Tackling that complex trinity Content governance is an important tool for this end
  23. 23. web

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