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Mapping the Way Forward Content Day 2014

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Maps are more than just diagrams of the route from A to B – to draw one is to bring together the whole view of our surrounding world so that we can gain a better understanding of it. Even a single, simple example has the ability to delight, unsettle and reveal truths. In politically-charged environments an objective visual map can reinforce, influence or challenge held perceptions and beliefs, making them a vital tool in designing pliable, people-focused content systems that are fit for purpose. Their proactive and reactive qualities force ourselves and others to see things as they really are; to contemplate the relationship between them and how they vary together.

Presented at Content Day 2014 at Biograf Rigoletto, Stockholm on 20th November 2014.

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Mapping the Way Forward Content Day 2014

  1. 1. MAPPING THE WAY FORWARD Content Day, Stockholm, 20th November 2014 #contentday2014 Richard Ingram @richardjingram
  2. 2. © Trustees of the British Museum Babylon Babylonian map of the world Clay tablet, probably from Sippar, southern Iraq (c.700-500 BC)
  3. 3. © Trustees of the British Museum London Edinburgh Hereford Mappa Mundi (‘Sheet of the World’) Inked parchment, the largest medieval map known to still exist (c.1300)
  4. 4. Administrative
  5. 5. Administrative Social
  6. 6. Administrative Social Military
  7. 7. Administrative Social Military Political
  8. 8. Walt Disney’s business map,1957 Depicts a central film asset and its supporting entertainment assets
  9. 9. Growth of Las Vegas, NV 1984–2012 Google Earth timelapse constructed from satellite imagery
  10. 10. Growth of Las Vegas, NV 1984–2012 Google Earth timelapse constructed from satellite imagery
  11. 11. Radial hierarchical organisation structure About as complex and contradictory as its name suggests
  12. 12. John Rocque’s map of London, 1746 Rocque deliberately left out the city’s unsavoury elements
  13. 13. John Rocque’s map of London, 1746 Rocque deliberately left out the city’s unsavoury elements
  14. 14. John Rocque’s map of London, 1746 Rocque deliberately left out the city’s unsavoury elements
  15. 15. Map of organisation-wide content distribution Or that giant hairball the cat coughed up yesterday. Equally yucky.
  16. 16. MAPPING OUT A STORY Beyond physical geography
  17. 17. Wabash river Ohio river Mississippi river © Trustees of the British Museum Native North American buckskin map Possibly used in land negotiations with the British (c.1744)
  18. 18. Distribution Distance Overlap Direction N A B C A B
  19. 19. LIGHT HEAT Different maps, same basic building blocks SUN gives gives Exploded view Concept map
  20. 20. Different maps, same basic building blocks Topological map Star map
  21. 21. Find your coordinate system Anything can be mapped using pairs of opposites North West East South
  22. 22. Find your coordinate system Anything can be mapped using pairs of opposites Expensive Slow Fast Cheap
  23. 23. Find your coordinate system Anything can be mapped using pairs of opposites High Small Large Low
  24. 24. Plot your landmarks Start with the most prominent feature, then move outward
  25. 25. Plot your landmarks Start with the most prominent feature, then move outward
  26. 26. N Plot your landmarks Start with the most prominent feature, then move outward
  27. 27. FINDING OUR WAY The unfamiliar environment
  28. 28. Tackling that complex trinity Content governance is an important tool for this end Content People Processes
  29. 29. Maintaining content consistency is hard Particularly when many contributors have other responsibilities web-site? web

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