Manuel Pérez-Ruiz – AGROSAP en la Jornada DIGITAL ATTRACTION: experiencias, innovación y oportunidades de internacionalización en Smart Agro, organizada por AMETIC en el marco de la Feria Fruit Attraction 2018
2. our evolution
Spin-off company
Focus on hardware for farm machinery
GNSS guidance, yield monitors
Trimble dealer in Spain
Start in 2007
Improve conventional agriculture,
using technology for guidance and VRA
Mission
3. Automated steering systems
Cereal and cotton yield monitor
Variable Rate Application (VRA)
Automatic implement control
Electrical Soil Conductivity maps
Research&Development
Hardware in
4. 2012 Soil Cuting
Resistance Sensor
2010-2014 RHEA Robot Fleets
for Highly Effective Agriculture and
Forestry Management
Research matters!
2016 VAROS project
5. Dr. Bruce Erickson and David A. Widmar 2015 Precision agricultural services dealership survey results
PrintedMap-as-a Service? Nonsense!
How were the PA Services at that moment?
target
6. You must begin defining user needs, what goals you
plan to accomplish and how you plan on positioning
yourself within the competition.
There are many variations of passages of Lorem Ipsum
available, but the majority have suffered alteration in
some form, by injected humor, or randomized words
which don't look even slightly believable. If you are
going to use a passage of Lorem Ipsum, you need to be
sure there isn't anything embarrassing hidden in the
middle of text.
Prototype
There are many variations of passages of Lorem Ipsum
available, but the majority have suffered alteration in
some form, by injected humor, or randomized words
which don't look even slightly believable.
If you are going to use a passage of Lorem Ipsum, you
need to be sure there isn't anything embarrassing
hidden in the middle of text.
Build
Knowledge at origin
digital traceability
Water Footprint Inputs footprintCarbon footprint
CO2
decisively influencing the profitability of production, reducing uncertainty and
allowing
7.
8. Meet Our Design ProcessA look at our lifecycle flow
You must begin defining user needs, what goals you
plan to accomplish and how you plan on positioning
yourself within the competition.
Define
You must begin defining user needs, what goals you
plan to accomplish and how you plan on positioning
yourself within the competition.
Ideate
tractor as
data acquisition center
12. Added Value
through digital
farming
Management, task control and productivity
Traceability in the food chain
Predictive analysis and maintenance
Oportunity to bring business intelligence to agricultural
sector
data| information | actionable information
Then we realized that most precision farming services provided maps as a product.
With all these localities, actors involved, and specific crops and needs, there is an opportunity to convert data into information and information into actionable information.