Blue Berry Asia is a leading brand in the Asian market that strives to lead in various product categories like home decor, modular kitchens, appliances, cookware, tableware, crockery, juicers, air and water purifiers, fashion garments, cosmetics, skin care, hair care, anti-aging creams, handicrafts, jewelry, and beauty devices. It sells products through various sales modules like corporate sales, channel sales through distributors and dealers, direct sales via representatives, and online sales through its website and marketplaces.