The first thing to do is to think of as the ‘lynch pin’ of your piece, these are the parts of text that will be larger and created to stand out from the rest of the text. If you are writing your own manifesto, these could be core values, favourite sayings or things that you thoroughly believe to be true. If you are writing about a character within a book or film, these will be key quotes or key ideas (perhaps themes, symbols or motifs) associated with the character you have chosen.