This document discusses various aspects of managing continuing operations at a language school. It covers how to present the school to students on the first day, how to make placement decisions and evaluate students, ways to increase non-teaching revenue through fees, sales, and additional services, managing teaching resources like books and equipment, developing a self-access center for independent learning, planning activities and excursions, and making the most of students' time outside the classroom.

1. MANAGING CONTINUING
OPERATIONS

2. Members of Group
• DIANA NURUL H
• LATIFAH
• NOVITA FAJAR
• BACHTIAR UTOMO
• PUJA LINGGA SARI

3. What is continuing operation?
• The parts, segments or divisions of a
company that are expected to still be
operating in the future. Continuing operations
generate income for the company through
the sale of goods and services.

4. 1. How is the school presented to
students?
The important thing to present to the students
is what the course or programme will give to
them and what they get at the first
impressions or the first day. The first-day
procedure is also crucial.

5. The First-day procedure
 Show a genuine personal welcome to and interest in
newcomers.
 Carry out fast, efficient and accurate placement
testing.
 Provide the basic information, a clear and concise
introduction to school procedures and to the local
environment.
 Identify key staff and other sources of further
information.
 Anticipate likely questions and problems
 Take an immediate first step in the social programme.
 Ensure host families are aware of the first-day
procedure and can help put students at ease.

6. 2. How do you made placement
decisions and when do you change
them?
to make placement decision
a. Length of course
b. Nationality
c. Educational background
d. Motivation
e. Age
f. Personality
g. Personal choice

7. 3. How do you increase non-
teaching revenue?
• Ideas for generating extra revenue
1. Things you can change for
2. Things you can sell
3. Extra services you can offer
4. Financial arrangements

8. Things
you can
change
for
For coursebooks
Other schools and
companies for
teacher
recruitments
A registration /
enrolment free
Consider making
a nominal
charge if you
offer lessons as
part of teacher-
training program

9. Things you can sell

10. • Accommodation services
• Guiding in English/foreign language for
tourist/business visitors
• Travel services, e.g train, bus or parking
tickets
• Language travel-related insurance services

11. Extra services you can offer
• Develop cultural awareness training
• Create spectacular events and activities so
good that students don’t mind paying extra
• Offer translation and/or interpreting
services
• Proof-read for authors and publishers
• Set up an examination center
• Set up a language travel agency, selling
courses at other schools
• Set up and service self-access center, e.g
for companies

12. 4. How do you manage teaching
resources?
• Books
There are various options for costing the use of a
course-book. We can:
 Give it (ie include cost in the tuition fee)
 Charge an extra flat fee for teaching materials,
books included
 Sell it at retail cost, generating a small extra
income
 Lend it
• Hardware
 Professional standard
 ‘classroom machines’
 domestic

13. • Furniture
• Utilization
Work out how many hours a week your major
rooms are actually used.

14. • Security
 Mark it
 Fix it
 Alarms
 Keys

15. 5. How do build/develop a self-
access center?
It's useful to draw up a list of your priorities
 To promote learner independence
 To fill gaps in the syllabus or programme, eg
to allow classes to concentrate on certain
areas
 To meet individual specific needs
 To provide further low-cost language practice
 To offer greater variety for learning
 To generate income-usually the use of a self-
access center

16. HOW WILL IT BE USED?
These options are not necessarily exclusive:
 It can be scheduled into the class timetable
 It can be available on a opening booking basis
 It can be an optional extra hour
 It can be available at other free times
 It can be operate as a work in center only

17. HOW WILL IT BE PRESENTED AND
MAINTAINED?
• Image and packaging
• Location
 you can use the language laboratory
 You can use a lounge
 You can use spare classrooms for intensive reading and writing
work
 You can use office space and equipment by arrangement
 You can use the TV lounge/video room
 At its most minimal
• organization
 By skill
 By topic
 By level
 By language area
• syllabus link
• Support and maintenance

18. WHAT WILL IT CONTAIN?
• Published EFL, self-access material
• Published EFL, class textbooks, adapted as
necessary
• Non-EFL education materials
• Authentic material, adapted
• Authentic material, raw
• Home-made materials

19. 6. How do make the ‘other eighteen
hours’ of significant value?
• Ideas for exploiting the language
potential of non-teaching hours
• Projects outside the classroom
• Ideas for project based work
• Planning accommodation
• Organizational of homestay
programme

20. 7. How do plan an activities and
excursions programme?
Advantages
 It provides opportunities
for language practice with
native or non-native
speakers in a relaxed, non-
classroom, 'not on show'
environment.
 people need variety.
 it makes better use of the
student's limited time.
 it provides a rich source of
experience to discuss and
exploit in class.
 it can generate income.
Disadvantages
 there is a risk of coddling.
 people have increasingly
high expectations of leisure
services and facilities.
 students are likely to be
less perceptive about the
use of language and about
aspects of culture.
 the potential for
exploitation in class is
greater if the students
have had different
experiences at the weekend
or the evening before.
 it can take a lot of
organizing for little or no
extra income, particularly
when your student numbers
are low.

21. • Some possible activities
- evenings at school
- evening event outside school
- Sports
• As well as the obvious famous towns and historic sights,
excursions can be arranged to:
- them parks
- commercial premises that offer tours
- sports events
• Some other ideas:
As well as informal feedback, give a detailed questionnaire at the
end of the course to get comments on each excursion.