This document outlines the topic of cross-cultural management in 3 sections: Introduction, Discussion content, and Conclusion. The introduction states that corporations view school-age children as profitable in 3 markets but neglect unbiased education. The discussion notes the risks of industry-sponsored materials providing distorted information and intentionally using students to profit. It finds no evidence that corporations genuinely care about education. The conclusion says corporations ultimately aim to instill products in youth's minds to create future buyers, which schools accept due to underfunding.

1. Cross-cultural management
Write an outline on the topic of Cross-cultural management. I provided an example of the
outline.
Your outline should contain the following:
1. Title page
2 .Tentative reference list
M2A1: Case Analysis: Full-Sentence Outline
Name Withheld
BUS523: Business Ethics for Managers Dr. John Moore
Date Removed
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I. Introduction.
A. The issue with corporations flooding the schools with advertised products is obvious.
Corporations have only one objective in mind, increasing their company’s revenue.
Increased revenue being the goal for corporations, they neglect to provide unbiased,
commercial-free, and thought-provoking education material.
B. Corporations and advertisers view school-age children as profitable within three possible
markets.
They view them as the buyers themselves.
They view them as influencers of their parent’s purchases.
They view them as future adult consumers as well.
II. Discussion content.
A. As a member of a school board contemplating the use of either industry-sponsored
materials or Channel One, I would have to be extremely careful of my decisions.
Many public-funded schools are facing an increasingly growing gap between cost of
educating students and the budgetary funds available to do so.
The primary reason for not supporting industry-sponsored materials would because of
their tendency to provide a distorted picture of environmental, health and social issues.
B. I think industry in general and Channel One in particular is intentionally using teachers
and students as a means to profit.

2. 1. Culturally and traditionally, there have always been links between business and
education in the U.S.
American schoolchildren spend 20% of their time in school, corporations and advertisers
have been eager to pursue school-based marketing in many forms.
Channel One requires schools to guarantee to broadcast the program to all students on 90%
of the school days.
Teachers do not have the right to interrupt the program or turn off the TV.
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C. I do not think that industry in general and Channel One in particular have genuine
concern for the educational process.
I find no evidence where the industry in general and Channel One in particular has
demonstrated a genuine concern for the education process.
The concern displayed is focused in the development of a market place, early development
of brand loyalty, making a profit, and obtaining demographic data for targeted marketing
efforts.
D. I believe that there should still be a concern even if teachers and students do benefit
from these educational materials or from viewing Channel One.
The majority of these educational materials and programs provide incomplete and biased
information as well as outright promotions for a company or its product, therefore the harm
outweighs the benefit.
In-school commercialism is at its worst, when it masquerades as educational materials or
programs and offers half-truths or misstatements that favor the sponsor of the materials.
III. Conclusion.
A. This article gives new perspective on corporations and advertisers that assist public
schools by providing learning materials.
The corporations and advertisers ultimate goal is not to educate our youth but to instill and
inculcate a product in their minds, cultivate a future buyer, and develop brand loyalty.
This occurrence is prevalent and accepted mainly due to public schools are so underfunded
that they are willing to take anything offered.
Tentative Lists of References
ConsumersUnion. Captive Kids: A Report on Commercial Pressures on Kids at Schools.
July 12, 2015, retrieved from https://consumersunion.org/news/captive-kids-a-report-on-
commercial-pressures-on-kids-at-schools-part-two/
Li, Ricky. Hucksters in the Classroom. July 11, 2015, retrieved from
https://prezi.com/9b5gyfyxzbv4/hucksters-in-the-classroom/
Schwarzkopf, Sarah. Advertising in the Classroom PowerPoint Presentation to Minneapolis
Public Schools – Grades 9-12. July 12, 2015, retrieved from
https://kheseminar.com/ppt/4794B938-EE49-946A26C3
Shaw, William H. Business Ethics: A Textbook with Cases, 8th Edition. Copyright © 2012 by
Cengage Learning
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