This ppt is about the management practices of dhirubhai ambani

1. Swami Keshvanand Institute Of Technology,
Management & Gramothan
Submitted To:
Dr. Atul Gupta
SKIT, JAIPUR
Submitted By-
Anisha Jain
&
Anjali Sharma
Presentation on:
Management Practices By Dhirubhai Ambani

2. A FABULOUS ENTREPRENEUR
 His full name is Dhirajlal
Hirachand Ambani.
 He was Born on 28th
December, 1932 in
Chorwad, Gujrat.
 He Lived an undefeatable
life.
 He Died on 6th July, 2002.

3. A BRIEF HISTORY OF DHIRUBHAI
AMBANI
Ambani took his company public in 1984. Dhirubhai
ambani has been one among the select Forbes
billionaires and has also figured in the Sunday
Times list of top 50 businessmen in Asia. His life
has often been referred to as a true “rags to riches”
story. Dhirubhai ambani started off as a small time
worker with Arab merchants in the 1950s and
moved to Mumbai in 1958 to start his own business
in spices. After making modest profits, he moved
into textiles and opened his mill near Ahmedabad.
Dhirubhai ambani founded Reliance Industries in
1958 and today the company, with over 85,000
employees, provides almost 5% of the Central
Government’s total tax revenue.

4. Roll up your
sleeves and help
Dream Big, But
Dream With Your
Eyes Open.
Change Your
Orbit, Constantly!
Leave The
Professional
Alone!
The Silent
Supporter.
Be A Safety Net
For Your Team.
Money is not a
product by itself,
it is a by-product,
so don’t chase it.
The Dhirubhai
Theory Of Supply
Creating Demand.
The arm-around-
the-shoulder
leader.
MANAGEMENT PRACTICES OF DHIRUBHAI
AMBANI

5. ROLL UP YOUR SLEEVES AND HELP.

6.  Sense of ‘do it yourself’.
 He does not wait for infrastructure to be created to support his
operations. He goes out and builds it himself;

7. BE A SAFETY NET FOR YOUR TEAM.

8.  He gently asked “Am I?” if anyone needed any help.
 Knowledge that he knew and cared for is what his team was going
through, and that he was there for them if needed him, worked
wonders for confidence.
“ He gave courage which we never
knew we had.”

9. THE SILENT SUPPORTER.

10.  When he helped someone, he never ever breathed a word
about it to anyone else.
 Expect the unexpected; just might have been coined for him.

11. DREAM BIG, BUT DREAM WITH YOUR EYES
OPEN.

12.  Whenever a task seemed too big to be accomplished, he
would reply: ; No is no answer!; Not only did he dream big, he
taught all of us to do so too.
 His favorite phrase “dream with your eyes open It’s difficult but
not impossible!”

13. LEAVE THE PROFESSIONAL ALONE!

14.  Management techniques of him is different.
 The simplest strategies are often the hardest to adopt.
 “let professionals do the work”.
 This technique enforced responsibility among his team.

15. CHANGE YOUR ORBIT, CONSTANTLY!

16.  Dhirubhai’s “orbit theory”.
 This is no miracle.
 When you change orbits, you will create friction. The good news
is that your enemies from your previous orbit will never be able to
reach you in your new one. By the time resentment builds up in
your new orbit, you should move to the next level. And so on.
Changing orbits is the key to our progress as a
nation.

17. THE ARM-AROUND-THE-SHOULDER LEADER.

18.  It was Dhirubhai’s very own signature style.
 Arm around the shoulder -With that one simple gesture, he
managed to achieve many things.
 This tendency that he had, to draw people towards him,
manifested itself in countless ways.
 … That did much more than words in letting me know that I
belonged, that I had his trust, and that I had him on my side!

19. THE DHIRUBHAI THEORY OF SUPPLY
CREATING DEMAND.

20.  He was not an MBA. Nor an economist. But yet he took
traditional market theory and stood it on its head. And
succeeded.
 When everyone in India would build capacities only after
a careful study of market, he went full steam ahead and
created giants of manufacturing plants with unbelievable
capacities.

21. MONEY IS NOT A PRODUCT BY ITSELF, IT IS A
BY-PRODUCT, SO DON’T CHASE IT.

22.  He did not breathe a word about profits, nor about becoming
the richest.
 A by-product is something that you don’t set out to produce. It
is the spin off when you create something larger.