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Making The Connection
The document outlines goals for utilizing social media and websites to enhance real estate business performance, emphasizing the need to increase website traffic, lead sign-ups, and consultation appointments. It utilizes various creative commons images to support its message. Additionally, key focus areas include providing hyper-local information and insights into economic and local market trends.
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Making The Connection
- 1. Photo by PatrickMcNally- Creative Commons Attribution License http://www.flickr.com/photos/65652256@N02 Created with Haiku Deck
- 2. Photo by zen!- Creative Commons Attribution License http://www.flickr.com/photos/92671529@N00 Created with Haiku Deck
- 3. SOCIAL MEDIA &WEBSITE GOALS Increase Website Traffic Increase Rate of Lead ‘Sign Ups’ Increase Listing/Buyer Consultation Appointments
- 4. Age Groups WhoRegistered to Buy/Sell a Home on a Major Real Estate Brand Site
- 5. Photo by locusresearch- Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/44908182@N06 Created with Haiku Deck
- 6. Photo by JasonA. Howie - Creative Commons Attribution License http://www.flickr.com/photos/40493340@N00 Created with Haiku Deck
- 7. Photo by John-Morgan- Creative Commons Attribution License http://www.flickr.com/photos/24742305@N00 Created with Haiku Deck
- 8. Photo by marcp_dmoz- Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/30982194@N05 Created with Haiku Deck
- 9. Photo by LisaBrewster - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/9031691@N08 Created with Haiku Deck
- 11. Photo by Mukumbura- Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/11738433@N03 Created with Haiku Deck
- 12. Photo by Beeny87- Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/45109308@N05 Created with Haiku Deck
- 13. Photo by photosteve101- Creative Commons Attribution License http://www.flickr.com/photos/42931449@N07 Created with Haiku Deck
- 15. Photo by DerekK. Miller - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/95601478@N00 Created with Haiku Deck
- 16. Photo by wHaTEvEr-- Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/22037258@N08 Created with Haiku Deck
- 18. HELP: What DoI Say? H-yper Local Information E-conomic Trends L-ocal Market Trends P-assion
- 19. Photo by AlainLimoges - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/48279877@N06 Created with Haiku Deck
- 20. Photo by LollypopFarm- Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/21889861@N04 Created with Haiku Deck
- 21. Photo by AndreaMarutti - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/72555308@N00 Created with Haiku Deck
- 22. Photo by Kalexanderson- Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/45940879@N04 Created with Haiku Deck
- 23. Photo by ecstaticist- Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/41864721@N00 Created with Haiku Deck
- 24. Photo by xelipe- Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/38417869@N00 Created with Haiku Deck
Editor's Notes
- #11 Online consumers have questions that need answers and problems that need solving. They want help to do something (often to save time and/or money), to buy something, or to be entertained. Once you answer their questions concisely, help with problem solving or providing useful or entertaining information, they are more likely to share your content with others, bookmark your site, subscribe to your newsfeeds, friend you, pin you, retweet you and connect with you. Ultimately, they will become your client.
- #12 Google looks for a couple of things when deciding whether your website has “good content.” Is your website being regularly updated with helpful content or is it causing users to leave quickly or what they call “bounce offs” Google now has the infrastructure to better process social signals. Are users sharing your website content on their social media sites? Are people visiting your website from social media sites? Is your website adding more pages and increasing in visitors? Are you trustworthy? Is your website increasing in traffic from your “niche” audience? Having a good content strategy is not only useful for your website, but can also be applied to your blog and social media sites. It is not enough to choose a domain and start your website, or be able to be found on Facebook. You must also maintain it. Not necessarily everyday but consistently.
- #13 Keywords are best used as 2 to 5 word long phrases 3 Questions to Ask: “What would you search for online right now if you were looking to buy or sell a property?” What questions does the page answer? Are there synonyms for the topic that can be used on the page? Be as specific as possible: Instead of Real Estate for Sale in Chicago, use Townhomes for sale near Hyde Park Chicago, IL Good Adwords and Google Trends may assist you in finding keywords.
- #14 Think about topics rather than keywords when considering content creation. Keywords are not words actually. They are 2 to 5 word long phrases. If you have ever searched for something in Google you may have learned it makes the searching process easier if you are as specific as possible. 3 questions to ask yourself when thinking of keywords: “What would I type in if I were looking to buy or a sell a property? “What questions are you planning on answering with your page?” “Are there synonyms for the topic that can be used on the page?” Townhome Business owners and employees have a big problem when it comes to content marketing: they often think like business owners and employees. You may laugh at this but it’s absolutely true. The curse of knowledge can kill anyone’s ability to speak at the level of their audience. In order to overcome this problem, the most important exercise you can do is write the 20 most prominent questions customers are asking you right now. These questions formulate perfect titles for blog articles, and content you should be posting on social media outlets. Combined with quality content and regularity, your site will become a gold mine!
- #15 The shelf life of a post can be best determined by knowing the half life of a social media platform you’re using. In terms of social media, the half-life is simply the point at which your post received 50% of all the attention it is every going to get. The average blog post lifespan is 2-3 years, and sometimes longer Say you have 1 hour. If it takes you 1 hour to write a blog post that’s visible for 2-3 years, 1 hour to create 5 posts for Facebook that disappear after 3 hours, or 1 hour to do 10 tweets that get lost after 2 hours, what do you focus your time on?
- #16 If I would suggest one thing to get started on today it would be Blogging. 77% of people read blogs. Since you have a Blog feature already incorporated into your website this is the best way to add unique content! Your key phrases really come in handy here. Your key phrase should be in your header, first sentence, last sentence, and 3 more times inbetween. How long does it need to be? As long as it needs to be! Can you cover everything in 200 words, cool, you’re done. Is it a lengthy topic that needs 2000+ words, that’s fine too. In short, don’t get hung up on meeting any requirements. Quality over quantity remember?
- #17 Consistency is truly key when it comes to Blog posting. Be realistic with yourself. The blog in your online office website allows you to schedule your posts in advance which will help when scheduling a realistic goal. Just make sure it is no less than once a month and no more than once a day.
- #18 A study by HubSpot shows that blogging has the best return on investment by lead channel with 52%. Social Media comes in close second with 45%. These should be your two main forms of lead generation that you put your time into.
- #19 You have the capabilities to give your audience things they cannot get from big name companies: hyper local information and market trends. You usually see articles displaying updates for bigger city markets, or general areas because they encompass a large amount of people. Give your customers what they want and explain the market in the small towns and neighborhoods you serve. Your customers will be thankful you took the time to think about them and not just the cities. You are also looked at as the area expert. Talk about the community parks, places to shop, where they should get a good bite to eat. If the grocery store has turned green and has stopped allowing the use of plastic bags. Tell your readers to come pick up a burlap bag from your office on the way to the grocery store. You’ve just solved their problem and added to your credibility. And lastly, your passion. This is where that 80/20 rule comes in, 80% business 20% personal also comes into play when creating content for your blog.
- #20 Determining your niche should be very easy but many of us have a hard to coming up with it. Three questions to ask yourself: What do you like to do outside of work? What do you know a lot about? Where is it that you do said activities? Let’s say you’re a big runner. Tell your audience where the best trails are, the best store to purchase shoes, the best post run snack/meals are (talk about the local apple orchard, farmers markets etc.) This not only incorporates your passion but involves the community as well.