This document contains advice from Zenger Management on grain farming and marketing. It discusses the challenges farmers faced in the 1930s with low crop prices and expensive machinery. It provides Zenger's philosophy of basing decisions on reality, profitability and humility rather than fear, greed or pride. The document gives tips on creating a marketing plan and report to help make informed decisions on when and how to sell crops. It emphasizes merchandising grain like an elevator for added value and profitability.
Pat Von Tersch - Managing Margins in Market DownturnsJohn Blue
Managing Margins in Market Downturns - Pat Von Tersch, Professional Ag Marketing, from the 2017 Iowa Pork Congress, January 25-26, Des Moines, IA, USA.
More presentations at http://www.swinecast.com/2017-iowa-pork-congress
Pricing Your Crops with Considerations from FamilyFarms GroupFamilyFarms Group
Diane Hanekamp, Strategic Marketing Manager for FamilyFarms Group, discusses practical considerations when pricing your crops as well as why having a private Resource in the grain sales arena is just a tiny part of the assets that FamilyFarms Group shares with its members.
As you begin to finalize your planting intentions for the 2014 crop year, there are some practical considerations on the subject of crop sales, over and above how you feel about price direction. These considerations are not complete and may not be appropriate for every producer, however, they come up time and time again as considerations that should be made, and are sometimes forgotten.
Pat Von Tersch - Managing Margins in Market DownturnsJohn Blue
Managing Margins in Market Downturns - Pat Von Tersch, Professional Ag Marketing, from the 2017 Iowa Pork Congress, January 25-26, Des Moines, IA, USA.
More presentations at http://www.swinecast.com/2017-iowa-pork-congress
Pricing Your Crops with Considerations from FamilyFarms GroupFamilyFarms Group
Diane Hanekamp, Strategic Marketing Manager for FamilyFarms Group, discusses practical considerations when pricing your crops as well as why having a private Resource in the grain sales arena is just a tiny part of the assets that FamilyFarms Group shares with its members.
As you begin to finalize your planting intentions for the 2014 crop year, there are some practical considerations on the subject of crop sales, over and above how you feel about price direction. These considerations are not complete and may not be appropriate for every producer, however, they come up time and time again as considerations that should be made, and are sometimes forgotten.
“Straight Talk, Straight Actions” says it all in the title of this high energy, no-holds-barred approach session. Straight talk on the global economic trends that will impact your business bottom line and decision making will be presented in a manner that links global economics to your farming operation, family, and personal life.
Straight actions in business and financial decisions will be discussed as to what actions need to be taken to keep the business on course and also position it for new avenues of success. “Straight Talk, Straight Actions” will provide insight and answers to the most common questions asked by producers, owners, and managers. This energetic session will provide information and perspectives which will be invaluable not only to your business but also your personal life.
IMS People helps progressive recruitment companies improve customer loyalty and increase margins by providing highly skilled offshore recruitment services on demand to fill more orders at lower costs.
As a successful staffing company, you work hard to find qualified, interested and available candidates. You hire the brightest and most effective recruiters who focus on activities that generate your highest ROI. However, with the industry's competitiveness for candidates and shrinking margins, plus the introduction of client-based technology, acceptable margins are difficult to maintain.
2017 Oregon Wine Symposium| Assessing the Health of Your BusinessOregon Wine Board
A healthy business creates value that can be reinvested to create more value. Learn what drives value in a healthy business, how to assess your business model to improve cash flow and increase the return on your investment. Walk away armed with a performance management dashboard adaptable to your winery and a stronger understanding of how to use these practical measures of performance to drive beneficial changes in your strategy.
“Straight Talk, Straight Actions” says it all in the title of this high energy, no-holds-barred approach session. Straight talk on the global economic trends that will impact your business bottom line and decision making will be presented in a manner that links global economics to your farming operation, family, and personal life.
Straight actions in business and financial decisions will be discussed as to what actions need to be taken to keep the business on course and also position it for new avenues of success. “Straight Talk, Straight Actions” will provide insight and answers to the most common questions asked by producers, owners, and managers. This energetic session will provide information and perspectives which will be invaluable not only to your business but also your personal life.
IMS People helps progressive recruitment companies improve customer loyalty and increase margins by providing highly skilled offshore recruitment services on demand to fill more orders at lower costs.
As a successful staffing company, you work hard to find qualified, interested and available candidates. You hire the brightest and most effective recruiters who focus on activities that generate your highest ROI. However, with the industry's competitiveness for candidates and shrinking margins, plus the introduction of client-based technology, acceptable margins are difficult to maintain.
2017 Oregon Wine Symposium| Assessing the Health of Your BusinessOregon Wine Board
A healthy business creates value that can be reinvested to create more value. Learn what drives value in a healthy business, how to assess your business model to improve cash flow and increase the return on your investment. Walk away armed with a performance management dashboard adaptable to your winery and a stronger understanding of how to use these practical measures of performance to drive beneficial changes in your strategy.
Where To Invest In 2015 and
Options Trading Newsletter Covering:
Options Trading Strategies
How To Trade Options
Stock Options Trading Alerts
Best Stocks To Buy January 2015
Where to Invest in 2015
See more at
http://www.princetonresearch.com/invest-2015-january-5th-investing-strategies-newslette/
http://www.princetonresearch.com/1-5-2015-Market-Strategies.pdf
Market & Grain Outlook - Dr. Steve Meyer, Kerns & Associates, From the 2018 World Pork Expo, June 6 - 8, 2018, Des Moines, IA, USA.
More presentations at http://www.swinecast.com/2018-world-pork-expo
Marketing Analytics: Data Quality, Data Matching & Marketing MetricsSenturus
Connect your sales and marketing systems to accurately profile and track your customers. View the webinar video recording and download this deck: http://www.senturus.com/resources/holy-grail-marketing-analytics/.
If you’re like many companies, you struggle to connect your sales and marketing systems and are frustrated by the inability to accurately profile and track your customers. Closing the loop to connect the two silo'd systems is easier to achieve than you may realize. Learn to use the right tools and maximize your expertise to easily surface critical marketing metrics to: 1) Measure return on marketing investment, 2) Know your customer lifetime value and 3) Optimize your marketing and sales funnels based on profit per marketing dollar.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
AgriSuccess is FCC’s bi-monthly farm management magazine. Filled with free tips and strategies from producers and industry experts, you’ll find practical information, real-life examples and innovative ideas to grow your business.
Just starting out on your investment journey?
Or have you been investing for a while and need a refresher?
A smart investor takes the time to be clear on the basic principles of investing and uses these to improve investing skills over time and more importantly, to avoid the costly pitfalls. And a smart investor doesn't rely on good luck. Instead, they take the time to consider their investment goals. Then they develop a plan and choose investments that align with their needs and objectives.
This workshop will cover the following areas:
Taking control!
Your money and your life
Savings and investments
Risk and diversification
Investment strategies
Managed fund, shares and property
By attending this session you will gain a better understanding of the fundamental investment principles such as gearing, asset allocation, diversification, dollar cost averaging & compounding. You will leave with a deeper understanding of these concepts which can help you, as an investor, avoid making mistakes and losing substantial sums of money.
Giving you greater confidence, peace of mind and ultimately better financial outcomes
Nick Gahan
Senior Financial Advisor
Nick is passionate about holistic advice encompassing superannuation (including SMSFs), personal insurance, investments, estate planning, retirement planning and social security and ensuring his clients are receiving comprehensive advice.
Unified Products and Services Inc. - Global Business for Global CommunityLouie Palang
Fullfill your DREAMS by simply believing in yourself that you can do it, join us at UPS (Unified Products and Service Inc.) and well will show you how to achieve your dreams and goals for your family.
From Good to Great: How to Ace Your Marketplace FundraiseBattery Ventures
At the Marketplace Conference Online December 2020, Battery Ventures' Justin Da Rosa teamed up with Speedinvest's Philip Specht on the core marketplace metrics investors evaluate during the fundraising process from seed to growth.
Great tips, resources, best practices and strategies for entrepreneurs, start-ups, professionals and small business owners.to plan launch and grow successful businesses.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
3. Zenger Management
Nothing new under the sun . . .
“Everyone is having a hard time making ends meet.
Taxes are coming down, but not in line with what we
receive from our products. Automobiles, tractors,
radios, phones, and etc. are too much of a luxury for
15¢ corn and 25¢ wheat when these crops have to
be produced with machinery costing new as much as
it did in high prices for farm products.” Lyle Fraser
December 31, 1932, Morrowville, Kansas.
4. Zenger Management
Not a commodity broker
Not a grain merchant
Personal consultant
The Farmer’s
Advocate
6. Zenger Management
Philosophy
Don’t base decisions on
fear, greed or pride. Don’t
listen to radio jocks, snake
oil brokers, coffee shop
gossips, or grain merchants.
They have ulterior motives—
many will intentionally lie.
7. Zenger Management
Philosophy
Do base decisions on reality,
profitability, and humility. Do
respect family and business
responsibilities. Do consider
seasonals, technicals,
fundamentals, and your
commonsense.
20. Zenger Management
Global grain stocks-to-use
flat despite record
production. Consumption
is increasing due to rising
standards of living and
because grain is “cheap”.
37. Zenger Management
Create a personal
marketing plan. Create it
during the winter when
there is time to think and
emotions are low. Decide
ahead how much to sell to
who, to deliver when, and
with what kind of contract.
38. Zenger Management
NEW CROP MARKET PLAN for CORN 2016/17 Client: Farmer J. Example Draft #1 Date: 2-Mar-16
0 FSA Total Per Acre
Planted Acres (your share) 1500.0 A Cash Flow Breakeven Price: $3.75
Projected Yield 173 Bu Policy RP2 Unit Crop Breakeven Revenue : $975,000 $650
Total Production Anticipated 260,000 Bu Coverage Rate 75% Cash Revenue Goal: $1,105,000 $737
Farm Storage Available 175,000 Bu APH 173 Cash Revenue Goal Price: $4.25
% to Farm Store 67% Guaranteed Bu. 194,625 Acres Yield Share Production
"Must Sell" Bushels 85,000 Bu Base Price $3.85 Irrigated 1,000.0 200.0 100% 200,000
% to Hedge or Contract Guaranteed Reven $749,306 Irrigated 0.0 0.0 100% 0
% to Protect w/ Call Options Hail Insurance Dry 500.0 120.0 100% 60,000
% to Protect w/ Put Options Share Bu.: 260,000 Share Acres: 1,500.0 Dry 0.0 0.0 100% 0
Total Bu.: 260,000 Total Acres: 1,500.0 Dry 0.0 0.0 100% 0
Time Period Location % Bushels Contract Coverage Dec. T arget
1. February-March Farmer's Coop 10% 25,000 Har del 10% $4.10
2. March Crete Mills 10% 25,000 Har hta 19%
3. April Adams Ethanol 10% 25,000 Har hta 29%
4. May CBOT 10% 25,000 Put/Call spd 38%
5. June CBOT 10% 25,000 Dec hedge 48%
6. June-July CBOT 10% 25,000 Dec hedge 58%
7. When the market 19% 50,000 Dec Puts 77% $4.30
8. rallies 19% 50,000 Dec Puts 96%
Not pre-sold: 110,000 58% 150,000 96% 250,000
Date Offered Contracts Strike Month Premium
Futures
Floor
A. 10 $4.00 Dec ($0.20) $3.80
B. 10 $4.20 Dec ($0.20) $4.00
C.
D.
E.
F.
G.
H.
New Crop Marketing Plan Market Notes
Tool
Complete at $4.10 or in March. If spec funds cover shorts--probably price 30% to 40%
Be 20% covered by March 31--but if specs cover shorts in March, move to 30% to 50% covered.
Be 30% covered by April 30--but if specs cover shorts in April, move to 40% to 50% covered.
Be 40% covered by May 30--but if specs cover shorts in May, move to 50% covered.
Be 50% covered by June 30
Options / Futures Offered
Add another 10% to be 60% covered if the market offers an opportunity.
Cover 20% with December Put options if the created floor price is at or above breakeven.
Cover another 20% with Dec Put options if the market continues to move higher.
Suggest not selling below $3.80 December--at least not for now.
Buy Put Option
Buy Put Option
The information contained in thisplan istaken from sources, which we believe to be reliable, but itisnot guaranteed by us as to
accuracy or completenessand issent to you for your informational purpose only. Market strategiesare based upon price
assumptionsthat are not predictable or guaranteed. Zenger Farm & Land Management, Inc. basesitsrecommendationssolely on the
judgment of Zenger Farm & Land Management, Inc. personnel.
Harvest delivery basis: Farmer's Coop -40c; Crete Mills -30c; Adams
Ethanol -25c.
Notes:
Questions:
39. Zenger Management
Create a personal
marketing report.
Understand the true result
of actions. See the big
picture. Current position
important to present
decision. Learn value of
incremental and seasonal
selling and merchandizing.
40. Zenger Management2016 Marketing Report Corn Client: Farmer J. Example
ADM Hutchin
Crop Insurance: Cash Price x $3.23
APH: New Crop $3.46
Est. Production: Coverage Rate: Deferred Bid $3.42 July 2016 - 20c
Crop Revenue Goal: Base Price:
Cash Flow Price Obj.: Payment/Acre:
Breakeven Revenue: Bus. Sold/Acre
Date Sold Bushels Location Contract Price Disc/basis Hedge Net Price Receipts
1. 3/15/2015 25,000 Farmer's C Har del $3.70 $3.70 $92,500 Location Bushels
2. 3/25/2015 25,000 Crete Mills Har hta $4.20 ($0.15) $4.05 $101,250 Farm storage 185,000
3. 4/20/2015 25,000 Adams Eth Har hta $4.25 ($0.10) $4.15 $103,750 Feedlot (30,000)
4. 3/1/2016 25,000 ADM Cash $3.54 ($0.05) $0.49 $3.98 $99,500 ADM Hutchin (25,000)
5. 3/1/2016 25,000 Feedlot Cash $3.54 $0.10 $0.71 $4.35 $108,688 Feedlot (25,000)
6. 25,000 $3.23 $0.82 $4.05 $101,225 Sale 0
7. 1/10/2016 30,000 Feedlot Cash $3.85 $3.85 $115,500 Sale 0
8. sale 0
9. Sale 0
10. Sale 0
11. Balance 105,000
12. Location 2 0
13. sale 0
14. Sale 0
15. Sale 0
16. Balance 0
17. Location 3 0
18. sale 0
19. Sale 0
20. Sale 0
21. Balance 0
22. Location 4 0
23. Sale 0
24. Sale 0
25. Sale 0
26. Balance 0
27. Beginning Balance 185,000
28. Ending Balance 105,000
29.
T otal bu. 180,000 $4.01 722,413
Date Contracts Strike M onth T ool Cost Status Received Receipts Per Bushel
A. 5/10/2015 5 $4.00 Dec-15 Put ($0.200) 10/15/2015 $0.380 $4,500 $0.180 $12,250
B. 5/10/2015 5 $4.90 Dec-15 Call $0.150 7/1/2015 ($0.040) $2,750 $0.110
C. 10/15/2015 5 Mar-16 Hedge $3.750 3/1/2016 ($3.550) $5,000 $0.200
D. 6/11/2015 5 Dec-15 $4.180 10/16/2015 ($3.763) $10,438 $0.418 $17,688
E. 7/7/2015 5 Dec-15 $4.278 10/16/2015 ($3.763) $12,875 $0.515 $20,375
F. 10/16/2015 5 Mar-16 $3.830 3/1/2016 ($3.540) $7,250 $0.290
G. 10/16/2015 5 Mar-16 $3.830 3/1/2016 ($3.540) $7,250 $0.290 % Sold
H. 3/1/2016 5 Jul-16 $3.610 Open ($3.600) $250 $0.010 69%
I.
J. Price Needed
K. on Balance
L. $4.78
M.
N. Today's
O. Crop Value:
P. Per bushel
Q. $3.77
R. Goal/Acre
40 Comm ($45) $48,513 $737
Value/Acre
$654
Difference
($83)
$4.17
$3.77
Grain Inventory
120
$0.00
RP2 Unit
173
260,000
$4.25
3/1/16
3/1/16
1/10/16
$975,000
75%
$3.85
Date
Planted Acres:
Projected Yield:
$1,105,000
1,500
173
$0
Average price -->
Bushels Priced
Bushels Left to
Price
Revenue
Goal
Today's
Value Revenue to Protect
180,000 80,000 $981,133$1,105,000
2016 Corn:
41. Zenger Management
Total Bushels Bu. Priced Bu. Left to Price
260,000 180,000 80,000
Today's Value Ave. Price Price Needed
$3.77 $4.01 $4.78
Goal/Acre Value/Acre Difference/Acre
$737 $654 ($83)
69
%
31
%
Yellow Corn
Bushels Priced
Bu. Priced
$981,133
$722,413 $749,306
Revenue
goal
$1,105,000Breakeven
Revenue
$975,000
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
Today's value Sales to Date Crop Insurance
Focus on revenue, not
price. Production usually
impacts total crop
revenue more than price.
45. Zenger Management
Pricing grain involves two
decisions . . . “when” and “how”.
The “how” can increase
profitability with limited risk.
Gain a competitive advantage
because most productions do not
“merchandize” their grain.
Administrative, not speculative.
Merchandizing Grain
50. Zenger Management
Emotions are powerful, they are hard to control, and they
often lead to poor decisions. Many grain marketing
decisions are based on fear or greed—and not on logic,
reason, or strategy. Greed comes in several colors. Greed
causes us to hold high priced grain too long. Greed also
causes us to stew about earlier sales. Greed entices us to
risk more money on efforts to "make it back". To make
good decisions in volatile times you need a purpose that is
stronger than the emotion. The desire to protect your
family from financial stress should be great enough to
overpower the temptation to speculate. Purposing to
create a peaceful and secure atmosphere in the home—
versus one of tension and conflict—will help you stop
rehearsing the unchangeable past in your mind.
51. Zenger Management
You will keep in perfect peace
him whose mind is steadfast,
because he trusts in You.
Trust in the LORD forever,
for the LORD, the LORD, is the
Rock eternal.
Isaiah 26:3-4