In a digital world that is flooded with memes and cats, your content must be as easy to consume as finger food! But how do you create content that is ‘snackable’ and yet has substance? This easily digestible deck, draws out all you need to know to make your content snack-friendly.

1. MAKING CONTENT
'SNACK ABLE'

2. STATS BEFORE SNACKS!
55% visitors spend fewer than 15 seconds
on your website
66% of attention on a normal media page is
spent below the fold and not necessarily
where the banner Ads are placed bit of
body text
On an average, users read half the
information only on those pages with 111
words or less
Just because it's shared, doesn't mean it is
read that much

3. CRAVING SHORT
FORMAT
80% of what they
SEE and DO
20% of what they
READ
10% of what they
HEAR

4. AS A MATTER OF FACT
What is name of the scale used
to measure the spicy heat of
peppers?

5. CONTENT CONSUMED
PER SECOND ONLINE

6. The need to understand user
behaviour & tailor something
that is 'Snack able' and relevant
in that moment of time, until user
preference changes again!

7. SOME THINGS JUST DON'T
CHANGE
Insights
Audience &
Influencers
CLC &
Beliefs Tone
Themes
Buckets
Consistent
Timely
Being
Unique

8. EVER WONDERED WHY THE
WEB IS FLOODED WITH
PHOTOS OF
BABY TIGERS AND MEMES?
It's because people like to share stuff
that does not make them think too
much unless it makes them look good!

9. POINTS
TO
CONSIDER

10. PUT SOME
HEART INTO IT!
When we share a video or
an image , we're not just
sharing the object but we're
sharing in the emotional
response it creates.
-Google

11. BEING TOPICAL
Most of the content that goes viral is a clever
variation of something happening in the world.

12. FEEL FREE TO REMIX
If you have a great blog post that has
been doing well, promote it again. Pick
up one key takeaway, turn it into an
infographic or a meme and share it on
social media.

13. BEING TOPICAL
Most of the content that goes viral is a clever
variation of something happening in the world.

14. FEED THE
PLATFORM
Before you feed your
brand objectives.

15. LONG V/S SHORT
IS NOT THE
QUESTION
It's whether your user will be up to it. 18 to 22
year old tech junkies will want information that
is as short as a tweet but a pregnant mother
searching for what's best for her unborn child
will read an essay.

16. MUNCH ON
MORE
CONTENT
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