The steps you need to take to make change in your organization stick, and what you can expect when you make it happen.

1. Dealing with Organizational Change
How to make real change stick
What to expect when you make it happen

2. Dealing with Organizational Change
First, the decisions you’ll
have to make

3. NOTHING IS SACRED
MAKING HARD PERSONNEL DECISIONS
NO WHINERS
EVERYBODY MUST BE WILLING TO CHANGE
1

4. YOU NEED TO UNDERSTAND TECHNOLOGY
TECHNOLOGY INVESTMENTS
CREATE CONTROL CENTERS TO MONITOR & MEASURE
PUSHING FOR EFFICIENCIES
2

5. CLEAR RULES AND PLAYBOOKS
MANAGE SYSTEMS & TRAINING
REVIEW PROCESS & METRICS
TRAINING AND RE-TRAINING
3

6. GROUP BUY-IN & ACCOUNTABILITY
CULTURE & REPITITION
TIME & PRACTICE
CONNECT CHANGE TO MISSION
4

7. LOCAL COVERAGE OF THE CONCLAVE
LESSONS LEARNED
What to expect when you make it happen

8. REALLY HARD TO LET GO
You’ve got to give some stuff up to add new stuff in

9. Even some of your top performers may not make the cut
SOME GOOD PEOPLE CAN’T DO IT

10. Some people may not want to make the changes
TURN OVER

11. People will “switch back” to the old way if you let them
DEFAULT SETTINGS

12. Yep. A lot of your brain cells will be used and abused
BRAIN DAMAGE

13. You’re going to make some mistakes along the way
YOU’LL SCREW SOME THINGS UP

14. Dealing with Organizational Change
The Final Step is You.

15. PREPARE YOURSELF – IT’S NOT FOR THE WEAK
ARE YOU PERSONALLY READY TO LEAD?
OFFER YOUR HELP AT ANY LEVEL
UNDERSTAND YOUR MARKET BETTER THAN ANYBODY

16. Dealing with Organizational Change
Paul Dughi
VP/General Manager, WAAY-TV
Huntsville, AL
pauldughi.wordpress.com
pauldughi@gmail.com