2. Brought to you by
Making an Impact on Facebook: Buy Attention, or Earn It?

3. Thanks to our Sponsor

4. Join the Conversation…
Panelists: @zachmangum @dennisyu @douglaskarr & @pauldunay

5. Our Speakers
#smtlive
Douglas Karr is the author of Corporate Blogging for Dummies, Chief Blogger/Founder of theMarketing Technology
Blog, CEO of DK New Media and Public Speaker. DK New Media is an inbound marketing agency that works with
organizations who wish to leverage online strategies to build inbound marketing efforts using new media
strategies, including search and social media. Douglas is a proud Navy Veteran, serving honorably in Desert Shield
and Desert Storm. His Agency is a certified Veteran-owned Small Business. @douglaskarr
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand
and creating buzz for leading technology, consumer products, financial services and professional services
organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and
analytics, and author of five “Dummies” books. Connect with Paul on his blog Marketing Darwinism or Twitter
feed @pauldunay
Zach Mangum cofounded GroSocial in 2010 and served as its CEO from inception up until the company was
acquired by Infusionsoft in 2012. Zach has provided social media marketing services, technology, and consulting to
thousands of businesses worldwide with a particular emphasis and specialty in helping small businesses and
startups. Prior to his involvement with GroSocial Zach consulted startups and other small business owners as a
director at Lendio, a Utah-based startup that connects businesses with financing sources. @zachmagnum
Dennis Yu is CEO of BlitzMetrics. He has helped brands grow and measure their Facebook presence and is
an internationally recognized lecturer in Facebook marketing, having been featured on National Public
Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. Yu has also counseled the
Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at
Yahoo! and American Airlines. @dennisyu

6. Facebook
The Largest Marketplace in the World
Douglas Karr @mktgtechbloghttp://www.marketingtechblog

7. Facebook
is the
#1 Mobile
Application
http://www.mobilemarketingwatch.com/infographic-what-you-need-to-know-about-facebook-mobile-ads-31997/
Douglas Karr @mktgtechbloghttp://www.marketingtechblog

8. On
Average,
we spend a
lot of time
on
Facebook
http://www.mobilemarketingwatch.com/infographic-what-you-need-to-know-about-facebook-mobile-ads-31997/
Douglas Karr @mktgtechbloghttp://www.marketingtechblog

9. Facebook
accounts
for almost
half of all
social
activity
http://www.mobilemarketingwatch.com/infographic-what-you-need-to-know-about-facebook-mobile-ads-31997/
Douglas Karr @mktgtechbloghttp://www.marketingtechblog

10. 15% of
Consumers
use
Facebook to
find LOCAL
businesses
http://www.mobilemarketingwatch.com/infographic-what-you-need-to-know-about-facebook-mobile-ads-31997/
Douglas Karr @mktgtechbloghttp://www.marketingtechblog

11. What Motivates Facebook Users to “Like” Companies?
• 40% - to receive discounts
• 39% - to show support
• 36% - to get a “freebie”
• 34% - to stay informed
• 33% - to get updates on future products
• 30% - to get updates on upcoming sales
• 29% - for fun and entertainment
• 25% - to get access to exclusive content
• 22% - someone recommended it to me
• 21% - to learn more about the company
• 13% - for education about company topics
• 13% - to interact (share ideas, provide feedback)
Source: ExactTarget/Balihoo
Douglas Karr @mktgtechbloghttp://www.marketingtechblog

12. 12
Facebook is an addiction Photo by
Stewart Quealy
@dennisyu

13. 13
“Don’t you see that the whole aim of Newspeak is to narrow the range of
thought? In the end we shall make thoughtcrime literally impossible, because
there will be no words in which to express it. Every concept that can ever be
needed, will be expressed by exactly one word, with its meaning rigidly defined
and all its subsidiary meanings rubbed out and forgotten. … Every year fewer
and fewer words, and the range of consciousness always a little smaller.
- George Orwell, 1984
@dennisyu

14. 14
What is the conversation
around your brand?
Are you giving credit to social, display,
and other demand generation channels?
@dennisyu

15. 15
Leverage the people who love you
in the real world
@dennisyu

16. 16
Holly wood is as kin g:
“Is Facebook worth it?”
Read the LA Times article here.@dennisyu

17. 17
We analyzed 9 billion page posts over a 60-day
period before and after the change.
@dennisyu

18. 18@dennisyu
72% of movies and network TV shows have experienced
a drop in the number of people who see their posts.

19. 19@dennisyu
23% of the biggest studio pages saw
a reduction in “engaged” users.

20. 20@dennisyu
The largest pages lost 45% of their traffic,
followed by 36% for medium sized pages.

21. 21Facebook Expert Dennis Yu on Breaking
Edgerank & Creating Kick-A** Ads
Break Through EdgeRank Organically
@dennisyu

22. 22
EdgeRank suppresses 99.8% of wall posts
EdgeRank filtered
The Wall Doesn’t Reach Fans
@dennisyu

23. 23
What we know for sure:
Running ads gives an organic algorithmic boost…
@dennisyu

24. 24
By increasing the organic and viral components.
@dennisyu

25. 25
Marketing has fundamentally shifted
@dennisyu

26. ROI
Awareness: Amplify
what actually works
on social media to
engage fans.
Engagement: Once your
users are engaged,
collect emails to increase
conversions.
Conversion:
Increase social visits
to your website, to
increase sales.
26
Social media is at the top of the funnel. Align your messaging
with the levels of engagement along the way.
@dennisyu

27. 27
3 Part Amplification Tied to Your Goals
@dennisyu

28. 28
The Viral Cycle
@dennisyu

29. 29
Ads, Apps, Analytics
@dennisyu

30. 30
Marketers have unprecedented
capabilities in targeting & measurement
@dennisyu

31. 31
8,340 people
 who live in the United States
 who live in Texas
 age 16 and older
 who are female
 who like #LeAnn Rimes
@dennisyu
12,679,180 people
 who live in the United States
 who live in Texas
 age 16 and older
11,120 people
 who live in the United States
 who live in Texas
 age 16 and older
 who like #LeAnn Rimes
720 people
 who live in the United States
 who live in Texas
 age 16 and older
 who are female
 who like #LeAnn Rimes
 who are in the category Small
Business Owners
Put your Facebook Sponsored Stories on Steroids

32. @dennisyu
32
Engage and convert your fans

33. 33@dennisyu
Optimize ads to get the Cost Per Lead under a dollar

34. 34
Page Posts Drive Conversions
@dennisyu

35. 35
B2B Marketing Is
Facebook's Best Kept Secret
@dennisyu

36. 36
Target people by the companies they work for
Dental Equipment Manufacturer:
Software Technology Start-Up
@dennisyu

37. And by job title.
37@dennisyu

38. 38
70,300 people
 who live in the United States
 who live in Garland, TX
 age 18 and older
40 people
 who live in the United States
 who live in Garland, TX
 age 18 and older
 who work at Raytheon
@dennisyu
Workplace targeting is the most unparalleled feature
Facebook marketers have at their fingertips.

39. 39
Go search Facebook for
“Results Oriented Web”.
@dennisyu

40. 40
Let the CAT out!
@dennisyu

45. A special offer from GroSocial
You will get an email with more information about this offer shortly.
In the meantime, if you have any questions, please contact: support@grosocial.com
Generate meaningful engagement and leads through social media marketing.
As a quick summary, the Social Media Kickstart package includes
3 consulting sessions with one of our social media strategists
who will be covering the following topics with you:
You’ll also get a custom designed Facebook Tab
for your business’s page.
https://www.grosocial.com/pages/socialmediatoday

46. Join us next week…
#smtlive
LinkedIn for the Small Business:
A Pro Course on the Professional's Network
http://socialmediatoday.com/linkedin-small-business-webinar