The document discusses various ways that an individual can earn money from online publishing about a topic they are passionate about, such as knitting. It outlines revenue models including advertising, sponsorships, affiliate marketing, creating and selling own products both online and offline through events and workshops, online training, and paid subscriptions. The key takeaways are to build an audience by providing great free content, try different monetization ideas creatively, and combine multiple streams for success.

1. Making a living from online publishing or how to get paid for writing / talking / rabbiting on about something you love

2. Hello. “ Inspiration for Unconventional Entrepreneurs” A Tiny Little Web Content Business

3. Knitting

4. I heart knitting

5. How can I make a £30,000 a year creating content about knitting?

6. “ All the big sites seem to make a ton of cash from advertising ”

7. This is advertising

8. So are these

9. CPC Ads Adsense = 1643 clicks a day at 5p each CPM Ads £2 CPM per ad x 3 ads on each page = 13,698 page impressions a day Monthly Sponsorships 3 ad posts at £833 per month each

10. Low Commission Affiliate Products ex. Amazon average about 25 pence per sale = more than 328 products a day High Commission Affiliate Products ex. ebooks and earning £5 a copy = 500 a month Really Big Commission Affiliate Products £200 for a yearly membership on a bigger product = 12+ of these per month.

11. “ A quarter of those who earn something make less than 33 cents per day.”

12. arse.

13. “ What if I created my own products and sold them instead?”

21. “ I wonder if this stuff would work offline too?”

22. Consulting Commissions Paid events Workshops and training Speaking

23. This guy does hip hop tours of Harlem

24. Shaker is a course in mixing cocktails – at £249 a person!

25. Andy Seize runs graffiti lessons in East London

26. This nut runs medieval sword fighting classes

27. “ Could I put some of this back online?”

31. “ Maybe I'll do a Murdoch and charge people to see my cool stuff.”

33. 216,000 paid online subscribers Almost twice the number of 2 nd place FT.com with 117,000

34. Five Ways 1. Advertising, sponsorship, affiliates 2. Own products 3. Offline 'live' products and services 4. Online training 5. Paid content

35. Takeaways? 1. Great great stuff and build an audience by giving it away 2. Get creative and try lots of revenue model ideas 3. Combine ideas to create multiple revenue streams

36. Yeah but ...

37. Thanks. Sites www.ownbrandmedia.com www.iddictive.com Twitter @iddictive Links www.iddictive.com/bizcamp Email [email_address]