Peregrine’s latest research into how asset managers can better communicate their ESG edge, and which ESG themes asset managers should be prioritizing in their content marketing strategies.
2. Agenda Speakers
• We will introduce our 2020 ESG Report:
Making a Difference, Marketing a Difference
• Why asset managers are under pressure to
talk about ESG
• Why it is difficult for asset managers to really
differentiate around ESG
• What sets the best managers apart from the rest
– building campaigns for category authority
• How Peregrine thinks about White Space
• White Space FAQs
• Mega themes
• Case study: creating category authority in ESG
• Questions
Anne Gilding
Senior Adviser
former Head of Brand & Communications
at Impax Asset Management
Max Hilton
Managing Director, USA
Josh Cole
Vice President, Head of Analytics
Hannah Beard
Account Director, USA