We live in an age that demands moonshots: exponential technological growth, a race to the bottom (resources), and the climate crisis are changing the world we live and do business in more than ever before in human history. make_shift is a unique collaborative leadership learning journey to enable decision makers to launch moonshots, transform their businesses, and build future-ready organizations. We bring together systemic thinkers and bridge-builders from tech to sustainability, from business to science in order to define and accelerate transformation.

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2. The European Forum Alpbach is an interdisciplinary platform
for science, politics, business and culture.
Established in 1945, the annual European Forum Alpbach
addresses the relevant socio-political questions of our time.
We connect international decision-makers from all sectors of
society with the goal to create a dialogue across generational,
ideological and other lines that divide us.
The Austrian Institute of Technology (AT)
The Centre for Systems Solutions (PL)
Harvard University (US)
Helmholtz Gemeinschaft Deutscher Forschungszentren (D)
IIASA – International Institute for Applied Systems Analysis (AT)
RSA – Royal Society of Art, Manufact & Commerce (UK)
The Peter Drucker Society Europe (AT)
Deloitte
REWE Group
Raiffeisenbank International
Swarovski (AT)
T-Mobile
Bertelsmann Stiftung (D)
National Endowment for Democracy (US)
Stiftung Mercator (D)
The Ban Ki Moon Center (AT)
Swiss Economic Forum (CH)
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25 – 27 AUGUST 2019, EUROPEAN FORUM ALPBACH, AUSTRIA

3. 25 – 27 AUGUST 2019, EUROPEAN FORUM ALPBACH, AUSTRIA
We believe this shift is the launchpad for moonshots.
Why?
Because we see these risks as nothing less than
fundamentally game changing opportunities.
The time is now for bringing together the right people,
disciplines, and technologies. Our challenges ask for new
transformative leadership and the break down of silos.
make_shift is the place where moonshot learning happens,
and we invite leaders who want to prepare for these
opportunities to join us.
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We live in an age that demands moonshots: exponential
technological growth, a race to the bottom (resources),
and the climate crisis are changing the ‘operating space’
(Rockstroem 2009) for businesses and our living environment
more than ever before in human history.

4. What is make_shift?
make_shift is about the leadership
necessary to embrace future markets and
game changing opportunities arising out
of technological disruption, climate crisis,
and human behaviour;
make_shift is a unique collaborative le-
arning journey that equips leaders with
the mindset, the unusual insights, and
the ‘how’ to build future-ready businesses;
make_shift takes deep dives into the
future with unusual suspects and
like-minded peers.
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25 – 27 AUGUST 2019, EUROPEAN FORUM ALPBACH, AUSTRIA

5. Who will attend make_shift?
The international business leaders
who are building innovation and
leading companies through business
transformation;
The moonshot experts for the course
change that we need to mitigate the
climate crisis and accelerate the global
transition;
The unusual suspects who help us to
understand how to adapt more quickly
to exponential technological growth
and to unleash people‘s potential.
Selected group of ‘shift_makers’ - senior management and
executives with the mandate to transform businesses
in order to get ahead of tomorrow’s challenges.
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25 – 27 AUGUST 2019, EUROPEAN FORUM ALPBACH, AUSTRIA

6. What to gain from make_shift?
Methods to discover and unlock the
potential of white space opportunities
to innovate and transform current
business;
An understanding of global sustain-
ability transformation, megatrends,
circular economy, technological oppor-
tunities, and planetary boundaries;
Insights to deliver on strategy: Collabo-
rative leadership know-how focusing
on people-centred innovation, culture,
and change.
These three pillars of change guide the learning journey
and provide the structure for the learning process.
It is not just another executive training – a tailor-made programme
of interactive sessions held in an immersive setting in a beautiful
location in the Austrian Alps.
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25 – 27 AUGUST 2019, EUROPEAN FORUM ALPBACH, AUSTRIA

7. Methodology and Learning Design
1. Reframe
Large-scale system transformation and global change.
How are they affecting your business and what are
the game changing opportunities?
2. Rethink
People-centred innovation and transformative leadership.
How can we lead business transformation?
3. Relearn
How to build successful future-ready businesses.
Learning from the front-runners.
REFRAME
RETHINK
RELEARN
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25 – 27 AUGUST 2019, EUROPEAN FORUM ALPBACH, AUSTRIA

8. REFRAME RETHINK RELEARN
Business transformation in the age of
climate crisis and exponential technological
growth: Planetary boundaries, game
changers, risks and opportunities.
Business Deep Dive I
Executive conversation on sustainable
business innovation.
Dinnerspeech
Now or never. Climate crisis is the perfect
launchpad for entrepreneurs.
DAY 1 DAY 2 DAY 3
Workshop on People - Centered Innovation
How to make innovation, transformation
and leadership for change work.
Business Deep Dive II
Executive conversation on business
transformation and the concept of shared
value.
Leadership for Change
International thought leader fireside chat.
Business Deep Dive III
Executive conversation on the future of
mobility.
Business Deep Dive IV
Executive conversation on the circular
economy.
Lessons Relearned and Key Takeaways
Guiding principles and unusual insights.
Schedule may be subject to change
CONNECT THE DOTS
& TR ANSL ATE
CONNECT THE DOTS
& TR ANSL ATE
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25 – 27 AUGUST 2019, EUROPEAN FORUM ALPBACH, AUSTRIA

9. Speakers
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25 – 27 AUGUST 2019, EUROPEAN FORUM ALPBACH, AUSTRIA
Jeffrey Sachs is a University Professor and
Director of the Center for Sustainable Develop-
ment at Columbia University, where he directed
the Earth Institute from 2002 to 2016. He is also
Director of the UN Sustainable Development
Solutions Network and a commissioner of the
UN Broadband Commission for Development.
Jeffrey spent over twenty years as a professor
at Harvard University, where he received his
B.A., M.A., and Ph.D. degrees. He has authored
numerous bestseller books. His most recent is A
New Foreign Policy: Beyond American Excep-
tionalism (2018). He is one of the world’s leading
experts on economic development, public policy
and the transformations we need to achieve the
sustainable development goals and the goals of
the Paris Agreement. Jeffrey is author of various
publications in collaboration with international-
ly recognized experts as environmental scientist
Johan Rockström.
Chad Frischmann is Vice President and
Research Director of Project Drawdown. Chad
is the lead researcher and principal architect
of the methodology and models behind Project
Drawdown and the New York Times Bestseller
“Drawdown. The Most Comprehensive Plan
Ever Proposed to Reverse Global Warming.” It
describes the 100 most substantive solutions to
global warming. Chad has a multidisciplinary
background in public policy, human rights, sus-
tainable development, and environmental con-
servation. He taught at the University of Oxford
and the University of California at Berkeley.
Martin Stuchtey is an internationally
recognized expert on the Circular Economy
and Professor for Resource Strategies and Man-
agement at the University of Innsbruck. Martin
was the Co-founder of McKinsey & Company’s
Sustainability Practice, as well as Managing
Partner and Director of the Center for Business
and Environment at McKinsey. Together with
Dame Ellen MacArthur he initiated the Circular
Economy Initiative at the World Economic Fo-
rum. He is the Founder and Managing Partner of
Systemiq Ltd, a specialist firm for innovation and
investment in new land use, energy and circular
industrial systems.

10. Speakers cont.
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25 – 27 AUGUST 2019, EUROPEAN FORUM ALPBACH, AUSTRIA
Stefano Venier is the CEO of Hera S.p.A..
Stefano started his career at Electrolux, followed
by different positions in the planning and M&A
departments of Eni, a petrochemical company. He
was Vice President of Energy & Utilities at A.T.
Kearney prior to joining Hera Group as Head of
Business Development and Strategic Planning.
Stefano moved to the position of General Man-
ager for Development and Marketing and in
2014 he was appointed Chief Executive Officer by
the Board of Directors of Hera S.p.A, a position
he currently holds. Under his leadership Hera
Group, one of Italy’s largest multi-utilities, be-
came a frontrunner of the Circular Economy.
Geanne van Arkel is Head of Sustainable
Development EMEA at Interface. Interface has
been a leader in addressing climate change
and in Circular Economy for 20 years. Geanne
joined Interface in 2003. In her role as Head of
Sustainable Development she successfully led
the organization toward the fulfillment of their
sustainability strategy “mission zero” and is now
spearheading the implementation of the com-
pany’s next strategic goal in EMEA: The climate
take back. Interface’s “climate take back” strategy
is not about sustainability as reducing harm, it is
pushing the boundaries of sustainable business
innovation toward a regenerative footprint.
Anna Kirah is the Managing Director of
Kirah&Co. As an internationally recognized
innovation expert and design anthropologist, she
specializes in people- centered innovation. She
has worked in companies such as Microsoft and
Boeing. Anna was the founding Dean of the Dan-
ish 180º Academy, a radical innovation training
for industry leaders. Subsequently, she joined the
international digital design consultancy Making
Waves as Chief Experience Officer and became
Managing Director of the NGO “Design Without
Borders”. She is Head of Service Design at the
Oslo and Akershus University College and advis-
es clients around the world on people-centered
innovation and digital transformation which
translates to building a resiliant future.

11. Speakers cont.
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25 – 27 AUGUST 2019, EUROPEAN FORUM ALPBACH, AUSTRIA
Tatjana Novakovic first gained insights
about environmental and ecological economics
at Vienna University of Economics and Business
(WU). Having specialised in Information Tech-
nology and Business Information Systems, she
turned to blockchain technology to research its
potential in helping achieve 17 Sustainable De-
velopment Goals. Together with a team at Block-
chainHub Berlin, Tatjana researched projects
running on blockchain technology and conclud-
ed token analyses. The need for interdisciplinar-
ity shifted her research to the Research Institute
for Cryptoeconomics at Vienna University of
Economics where she currently serves as Expert
Project Manager on the [UN]BLOCKED project,
bridging the gap between sustainability and
blockchain technology.
Philipp Glöckler started his career as an
entrepreneur by successfully founding Avocado-
store, a webshop for a sustainable lifestyle. He
became a pioneer of the sharing economy with
his next venture, the Hamburg based sharing
platform WhyOwnIt. Philipp consecutively
joined Moovel as Head of White Label, moved to
the position of Chief Innovation Officer before
becoming Chief Business Intelligence Officer of
Moovel Group. Currently, he is taking some time
off to plan his next step.

12. Facilitators
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25 – 27 AUGUST 2019, EUROPEAN FORUM ALPBACH, AUSTRIA
Anna Handschuh started her career in
Marketing at the Schirn Kunsthalle Frankfurt. As
the Marketing Lead, she co-founded the German
branch of the pioneering Sustainability Bank
Triodos Bank. Subsequently she was Head of
Programme at the Gottlieb Duttweiler Institute
(Migros), a Swiss think tank for future research,
where she curated the international thought
leader conferences and conducted research on
global changes in consumer behavior, innovation
and sustainability. Since 2015 she works as an
adviser, researcher and lecturer at the Rotterdam
Business School with focus on innovation for a
low-carbon economy. Her trademarks are speed,
lateral thinking and a just-do-it attitude.
Bo Krüger is an acknowledged international
speaker, facilitator and meeting designer. He
works as a Management Consultant, at Imple-
ment Consulting Group. Bo works on all manage-
ment levels and has worked with clients in more
than 25 countries. His passion is to create out-
standing meetings that will let participants leave
eager to change themselves, their business and
the world. When he design and facilitate meet-
ings and conferences, he always strive towards
engaging the participants as much as possible
and make it fun and memorable. His trademarks
are humor, energy and creativity. Bo has written
several books on facilitation, creativity and gam-
ification.

13. At the European Forum Alpbach, we are proud to offer state of the art,
innovative formats for learning and sharing to our community.
We connect generations and engage decision takers through participatory
methods that are an undeniable factor in the DNA of our organisation.
We are very grateful to work with a hand picked group of bright minds,
dot connectors, systemic thinkers and bridge builders – from tech
to sustainability, from business to science. Meet our Sounding Board:
GEANNE VAN ARKEL
Head of Sustainable
Development,
Interface EMEA (NL)
RENAT HEUBERGER
Founder and CEO, South Pole
Carbon (CH)
PHILIPP GLÖCKLER
Chief Intelligence Officer,
Moovel (D)
DR SHERMIN VOSHMGIR
Director, Interdisciplinary
Research Institute for
Cryptoeconomics, Vienna
University of Economics and
Business (AT)
PROF DR MARTIN STUCHTEY
Founder and Managing
Partner, SYSTEMIQ Ltd. and
Professor, Sustainability
Innovation Lab, University of
Innsbruck (AT)
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25 – 27 AUGUST 2019, EUROPEAN FORUM ALPBACH, AUSTRIA
SOUNDING BOARD

14. Strategic Partners make_shift
RESEARCH INSTITUTE FOR CRYPTOECONOMICS,
VIENNA UNIVERSIT Y OF ECONOMICS AND BUSINESS, AUSTRIA
INNOVATION L AB FOR SUSTAINABILIT Y,
UNIVERSIT Y OF INNSBRUCK , AUSTRIA
CLIMATE CHANGE CENTRE AUSTRIA
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25 – 27 AUGUST 2019, EUROPEAN FORUM ALPBACH, AUSTRIA
R AIFFEISEN CAPITAL MANAGEMENT, AUSTRIA KLIMA- UND ENERGIEFONDS, AUSTRIA

15. Please email us your profile and explain what attracts you to
make_shift and what you expect to gain in order to change your
business.
We would also like to hear from you about what you see as the
biggest risks and opportunities over the course of the next 10 years.
Where do you see unleashed potential to create impactful change?
Join Us
- open from mid March
- maximum of 25 participants
- email us by June 9th
- contact: make_shift@alpbach.org
Investment
- EUR 2,990 incl VAT_covers participation and catering
- free access to the Economic Symposium (27 - 29 August)
- does not cover travel and accommodation
- co-create and join the make_shift network
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25 – 27 AUGUST 2019, EUROPEAN FORUM ALPBACH, AUSTRIA

16. More information on the application process:
www.alpbach.org/make_shift or contact
Floria Springer at make_shift@alpbach.org
Facebook: /forumalpbach
Twitter: @forumalpbach
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25 – 27 AUGUST 2019, EUROPEAN FORUM ALPBACH, AUSTRIA