Creating People for Products

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A presentation I did at the Designing Pleasurable Products and Interfaces (DPPI) conference in 2005 on a workshop we did years before. Quite funny stuff. Might want to present it at some PechaKucha presentation sometimes.

Business Entertainment & Humor

Creating
People for Products
Ianus Keller • Pieter Jan Stappers
ianus@forinspirationonly.net
http://studiolab.io.tudelft.nl/keller/
26 October 2005 • DPPI 2005 • TU/e

Marketing
Person Product

Male Gadget

35 years old High-tech

€ 50.000 – 70.000 Electronics

Higher education Buttons

Two kids More buttons

BMW 3 With carkit

Persona
Anneke Keller

“I like the computer
to become part of
my home… to be
shared and used by
the whole family.”

People for Products

• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation

Conclusion

• Homuncolous as reminders
• Good for product analysis
• Narrative techniques
• Imagine the people for your designs
• It was a pleasure

2 December Usman Haque gave the closing keynote at ThingsCon Amsterdam 2016. Decision-making and design are central to the production of technologies in networked urban environments, but it’s important to understand how definitions of efficiency, optimisation, etc, that often underpin such processes, especially in so-called ‘smart cities’ help determine how and why things are implemented and with whom and where power concentrates. The questions of who designs and who decides (data, technologies, actions), as well as how we collectively make designs and decisions about the future are crucial. This talk will discuss these issues in the context of some of Usman’s work in the internet of things.

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Creating People for Products

1. Creating People for Products Ianus Keller • Pieter Jan Stappers ianus@forinspirationonly.net http://studiolab.io.tudelft.nl/keller/ 26 October 2005 • DPPI 2005 • TU/e

2. Creating People for Products Ianus Keller • Pieter Jan Stappers ianus@forinspirationonly.net http://studiolab.io.tudelft.nl/keller/ 26 October 2005 • DPPI 2005 • TU/e

14. Marketing Person Product Male Gadget 35 years old High-tech € 50.000 – 70.000 Electronics Higher education Buttons Two kids More buttons BMW 3 With carkit

15. Persona Anneke Keller “I like the computer to become part of my home… to be shared and used by the whole family.”

16. Product perspective

17. Product perspective

18. Product perspective

19. People for Products • Workshop on January 17, 2003 • Two groups of 5 designers • Hummer (H2) and Mobile Phone • Tinkertools, clay, sketching • 90 minutes and presentation

20. People for Products • Workshop on January 17, 2003 • Two groups of 5 designers • Hummer (H2) and Mobile Phone • Tinkertools, clay, sketching • 90 minutes and presentation

21. People for Products • Workshop on January 17, 2003 • Two groups of 5 designers • Hummer (H2) and Mobile Phone • Tinkertools, clay, sketching • 90 minutes and presentation

22. People for Products • Workshop on January 17, 2003 • Two groups of 5 designers • Hummer (H2) and Mobile Phone • Tinkertools, clay, sketching • 90 minutes and presentation

23. People for Products • Workshop on January 17, 2003 • Two groups of 5 designers • Hummer (H2) and Mobile Phone • Tinkertools, clay, sketching • 90 minutes and presentation

47. Conclusion • Homuncolous as reminders • Good for product analysis • Narrative techniques • Imagine the people for your designs • It was a pleasure