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CC BY-SA




    Arduino Confidential
    OSHW Summit
    September 2011




    Arduino Team
    Massimo Banzi
    David Cuartielles
    Tom Igoe
    Gianluca Martino (in effigy)
    David Mellis
CC BY-SA




           Arduino is an open-source
             electronics prototyping
           platform based on flexible,
           easy-to-use hardware and
                    software.
CC BY-SA




           Arduino UNO
CC BY-SA




           The emphasis is on simple and
           streamlined user experience. It
           is designed with beginners and
           non-technical people in mind.




                   Business Model
CC BY-SA




            Hardware , Software and
           Documentation are released
           with open licenses while the
           Arduino brand is licensed to
           manufacturers who want to
              make official products



                 Business Model
CC BY-SA




 Illustration: Francesco Muzzi for Comitato Italia 150

                            Business Model
CC BY-SA




           Daniela Antonietti       Tom Igoe
           CFO                      Documentation
                                    Professor at ITP, New
           Massimo Banzi            York University
           CEO / Product Manager
           Professor at SUPSI and   Gianluca Martino
           CIID Copehagen           Hardware Design, Mfg
                                    and Distribution
           David Cuartielles
           Education / Web          David A. Mellis
           Services                 Software
           Professor at K3,         PHd Student at MIT
           University of Malmö      Media Lab


                         Arduino Team
D.Mellis, USA                          T.Igoe, USA
CC BY-SA
                                              D.CUartielles, Spain
                                                                                   M. Banzi, Italy
           G.Martino, Italy




                                        Arduino Team
CC BY-SA




                         Daniela Antonietti
Picture Chris Anderson
CC BY-SA




           IDII Ivrea / Birthplace of Arduino
CC BY-SA




             IDII Map of Prototyping Tools 2005
Illustration: Giorgio Olivero, todo.to.it
CC BY-SA




           Wired USA Oct 2008
CC BY-SA




                   Text




           Wired Italia Feb 2009
CC BY-SA




           Wall Street Journal 2009
CC BY-SA




           Make Blog 2011
Estimated
                                                                      200000
 CC BY-SA
200000                                                    (Jan/Aug 105732)




150000




100000
                                                           84674

                                             62301

50000
                                  33788

                       17511
            7905
  2550
    0
     2005      2006        2007       2008       2009          2010        2011
                   SALES Arduino USB/Diecimila/2009/UNO
CC BY-SA




  Units sold Sep 2005 / Aug 2011
  314,461
CC BY-SA




 Revenues
 Royalty 10% of the Wholesale
 price
CC BY-SA




           Blog views 2006-2011
CC BY-SA




           IDE Downloads
CC BY-SA




     200 Distributors
     RS Components, Farnell/
     Newark, Mouser, Digikey

     Local distributors in 48
     Countries
CC BY-SA
    USA                                    Europe
    ITP, New York University               TU Eindhoven
    Massachusetts Institue of Technology   ETH Zürich
    Carnegie Mellon University             HyperWerk, Basel
    Stanford University                    ITU Copenhagen
    Georgia Tech                           K3 Malmö University
    Rhode Island School of Design          CIID, Denmark
    UCLA                                   RWTH Aachen
    Pratt Institute                        SUPSI, Switzerland
    Parsons School of Design               Open University
    SVA                                    Goldsmiths
                                           University of London
    Asia                                   University of the Arts London
    IAMAS, Japan                           University of Nottingham
    Keio University, Japan                 Manchester University
    Hongik University, South Korea         University of Edinburgh
    SADI, South Korea                      UDK Berlin




           Some Universities using Arduino
CC BY-SA




           Apple         Microsoft
           ASUS          Research
           Panasonic     Nokia
           Hitachi       Smart Design
           FitBit        MakerBot
           Frog Design   DIYDrones
           Google        Telefonica R+D
           IDEO


           Some Companies using Arduino
CC BY-SA




 Forum
 52979 Users
 533405 Posts
 71411 Topics
 3.4M Pageviews/Month
CC BY-SA

 Great Community
 PaulS 14071
 Grumpy_Mike 13681
 AWOL 8948
 retrolefty 8792
 uwefed 6253
 mem 6211
CC BY-SA




           Relevant
           Adopters
CC BY-SA




           Google Android ADK
CC BY-SA




Photo: makerbot website
                          MakerBot 3D printer
CC BY-SA




Photo: DIYDrones Website
                           DIY Drones
CC BY-SA




      OpenPCR (DNA Sequencing/Barcoding)
Photo: OpenPCR website
CC BY-SA




           Lessons Learned
Don't make something
you don't use yourself
Know who you're
  making it for
Know what you want out
        of it
Make projects,
not platforms
Respect the intelligence
   of the beginner
Experts are not the best
advisors when you want to
 make tools for beginners
Good hardware, good
software, good explanation
and generous users make a
       great project
Document what you
     make
Change is painful
Expect resistance
...and conspiracy
    theories...
Never ascribe to malice
what can be explained
    with stupidity.
If nobody complains
you’re doing something
        wrong
Including people
      is hard
 (but necessary)
If you are five people in
three different countries,
 you are a multinational
         company
If you're not prepared
 for someone else to
   adapt your work,
 don't share it online
If you're not prepared
 for someone else to
  improve your work,
 don't share it online
If you're not prepared
 for someone else to
   clone your work,
 don't share it online
If you're not prepared
 for someone else to
    trash your work,
 don't share it online
Organizing a startup is a
lot harder once the idea
      has traction
You can't run a startup
      part-time
Mistakes will get
institutionalized
Pick your name carefully
*duino is not creative
Especially if your board
is not even compatible
Register every domain
    that you can
Hire a lawyer, you don’t
know why but she does
Be careful when
somebody is just too
 eager to help you
Even your friends might
 become a competitor
It’s good to be friends,
 better if it’s in writing
Open source software
 doesn't necessarily
   translate into a
  business model...
Open source hardware
       has to.
If a defective board
makes it through QA...
...it will be delivered to
      the most vocal
        customer...
...who will publish
electron microscope
    pictures of it...
...pointing at every atom
   that is out of place...
...Twittering that every
board you ever made is
   seriously flawed...
..whose follower will
   robotically RT and in 8
hours someone will declare
  your company doomed.
Your most important
customers are not the
   most vocal ones
You might need to travel
the world to meet them
but, most of all
Don’t let the fact that
you don’t know what
you’re doing stop you

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Open Source Hardware Summit Speech 2011