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WEBINAR
How to grow
organically globally
Growth Hacking is Overrated
It’s common sense backed by data multiplied
by attention to detailing
By Deepak Abbot (Twitter: @deepakabbot)
Learn Mobile Growth at www.growthbug.com
Mobile App Ecosystem
Android Apps
2.2 mn
iOS Apps
2 mn
Apps Downloaded
May 2016
15 bn
India downloaded 870mn Apps
Smartphone Users : 250mn
Connected Users: 180mn
3G Users: 100mn
60
mn
Meaningfully
Connected
India Internet Base
& the Future looks like this for India…
300
400
520
Yr 2016 Yr 2017 Yr 2018
15
25
40
Yr 2016 Yr 2017 Yr 2018
90
150
220
Yr 2016 Yr 2017 Yr 2018
GET READY FOR THE EXPONENTIAL
GROWTH
Can we hack growth?
• Common Sense
• Attention to Detailing
• Data Driven Decisions
• Quick Iterations & Experimentation
• Out of the box thinking
• User Experience
Growth Hacking has No Magical Wand.
It’s a combination of:
Never Relax
Build
iterate
hack hack
build
hack
iterate
hack
hack
build build
iterate
Attribution Tracking
App Distribution
ASO
Referrals
In-App Engagement
Social Plugins
Notifications Advertising
IAP
Commerce
Analytics
User Behavior
Multi Channel
Customer Service
Remarketing
DRIVING ACQUISITION
Driving Acquisition
ENGAGE/CONVERT
Acquisition = Survival
Retention = Winning
80% users are lost on Day 1
Act right in first 24-48 hours to WIN
How to Engage/Retain?
Don't like the App,
23%
I don't use it much,
12%
Doesn't work/Bugs,
7%Competitor's
App is better,
4%
Push
Notifications,
4%
Forgot to
use, 9%
Space on
phone, 12%
App is slow, 10%
Consumes lot
of data, 10%
Consumes lot of
battery, 9%
Why Users Uninstall
37540 respondents across 4 apps in News, Sports, Media & Commerce category
MONETIZE
Monetization -- > Growth++
Case Study: smartapp iOS
We made $50,000 in 2 months
without spending a dime
Monetization -- > Growth++
Case Study: smartapp iOS
1. No.1 on Producthunt at Launch
2. Featured by Apple at launch
3. I8N & L8N compliant
4. Price Tweaks every fortnight
5. Gone FREE for a week
6. App Reviews
7. App that just works
8. Extremely low on resources
ANALYZE
Don’t lie to yourself – Analyze what’s right
Measure the Right Metrics
eCPI, CAC, True LTV, Retention, True
MAU/DAU
Download Calculator -
http://bit.ly/growthmetrics
THANK YOU
www.growthbug.com

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Webinar How to grow organically globally

  • 2.
  • 3. Growth Hacking is Overrated It’s common sense backed by data multiplied by attention to detailing By Deepak Abbot (Twitter: @deepakabbot) Learn Mobile Growth at www.growthbug.com
  • 4. Mobile App Ecosystem Android Apps 2.2 mn iOS Apps 2 mn Apps Downloaded May 2016 15 bn India downloaded 870mn Apps Smartphone Users : 250mn Connected Users: 180mn 3G Users: 100mn 60 mn Meaningfully Connected India Internet Base
  • 5. & the Future looks like this for India… 300 400 520 Yr 2016 Yr 2017 Yr 2018 15 25 40 Yr 2016 Yr 2017 Yr 2018 90 150 220 Yr 2016 Yr 2017 Yr 2018
  • 6. GET READY FOR THE EXPONENTIAL GROWTH Can we hack growth?
  • 7. • Common Sense • Attention to Detailing • Data Driven Decisions • Quick Iterations & Experimentation • Out of the box thinking • User Experience Growth Hacking has No Magical Wand. It’s a combination of:
  • 8. Never Relax Build iterate hack hack build hack iterate hack hack build build iterate Attribution Tracking App Distribution ASO Referrals In-App Engagement Social Plugins Notifications Advertising IAP Commerce Analytics User Behavior Multi Channel Customer Service Remarketing
  • 12. Acquisition = Survival Retention = Winning 80% users are lost on Day 1 Act right in first 24-48 hours to WIN
  • 14. Don't like the App, 23% I don't use it much, 12% Doesn't work/Bugs, 7%Competitor's App is better, 4% Push Notifications, 4% Forgot to use, 9% Space on phone, 12% App is slow, 10% Consumes lot of data, 10% Consumes lot of battery, 9% Why Users Uninstall 37540 respondents across 4 apps in News, Sports, Media & Commerce category
  • 16. Monetization -- > Growth++ Case Study: smartapp iOS We made $50,000 in 2 months without spending a dime
  • 17. Monetization -- > Growth++ Case Study: smartapp iOS 1. No.1 on Producthunt at Launch 2. Featured by Apple at launch 3. I8N & L8N compliant 4. Price Tweaks every fortnight 5. Gone FREE for a week 6. App Reviews 7. App that just works 8. Extremely low on resources
  • 19. Don’t lie to yourself – Analyze what’s right
  • 20. Measure the Right Metrics eCPI, CAC, True LTV, Retention, True MAU/DAU Download Calculator - http://bit.ly/growthmetrics