“Hacking” is overrated. Growth cannot be hacked. It is a continuous effort of data backed experimentation. Referal program may sound like a growth hack but it needs so much science behind it to work. Making small tweaks in Apps around placement of buttons, oboarding, pushes, home screen personalization can give you slight boost but eventually it is under the hood product level features which results in growth. Marketing is not equal to growth. Marketing is mostly customer acquisition & re-acquisition, but growth is much deeper – objective of growth is to get your users to come back often, give preference to your product over others, spend more time & talk about it among friends. In nutshell, you have to try smaller “hacks”, do deep product level growth plugs & do data driven marketing to drive growth. All has to work together.
In this webinar, you would learn:
How to prepare your App launch. Checklist for a successful launch
How to drive organic downloads
What to measure - Right Metrics
Which tools to use
How to drive App engagement & retention
About the Speaker
Deepak Abbot
Product | Growth | Analytics
Experience:
Head - Mobile Growth | Times Internet
Head of Product Marketing | Paytm
Chief Product Officer | Reliance Entertainment - Digital
General Manager - Product | Zapak.com
Senior Consultant - User Experience | Satyam Computers
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3. Growth Hacking is Overrated
It’s common sense backed by data multiplied
by attention to detailing
By Deepak Abbot (Twitter: @deepakabbot)
Learn Mobile Growth at www.growthbug.com
4. Mobile App Ecosystem
Android Apps
2.2 mn
iOS Apps
2 mn
Apps Downloaded
May 2016
15 bn
India downloaded 870mn Apps
Smartphone Users : 250mn
Connected Users: 180mn
3G Users: 100mn
60
mn
Meaningfully
Connected
India Internet Base
5. & the Future looks like this for India…
300
400
520
Yr 2016 Yr 2017 Yr 2018
15
25
40
Yr 2016 Yr 2017 Yr 2018
90
150
220
Yr 2016 Yr 2017 Yr 2018
6. GET READY FOR THE EXPONENTIAL
GROWTH
Can we hack growth?
7. • Common Sense
• Attention to Detailing
• Data Driven Decisions
• Quick Iterations & Experimentation
• Out of the box thinking
• User Experience
Growth Hacking has No Magical Wand.
It’s a combination of:
14. Don't like the App,
23%
I don't use it much,
12%
Doesn't work/Bugs,
7%Competitor's
App is better,
4%
Push
Notifications,
4%
Forgot to
use, 9%
Space on
phone, 12%
App is slow, 10%
Consumes lot
of data, 10%
Consumes lot of
battery, 9%
Why Users Uninstall
37540 respondents across 4 apps in News, Sports, Media & Commerce category
16. Monetization -- > Growth++
Case Study: smartapp iOS
We made $50,000 in 2 months
without spending a dime
17. Monetization -- > Growth++
Case Study: smartapp iOS
1. No.1 on Producthunt at Launch
2. Featured by Apple at launch
3. I8N & L8N compliant
4. Price Tweaks every fortnight
5. Gone FREE for a week
6. App Reviews
7. App that just works
8. Extremely low on resources
