This document provides guidance and requirements for creating a one-page report summarizing a technology startup idea. It includes sections on lessons learned from customer feedback, conducting face-to-face interviews, determining market size, and whether the idea is still being pursued or has been modified based on customer feedback. The requirements are to write a one-page report focusing on customer interviews, what was learned from customers, how customers are currently solving the problem, if they are interested in the proposed solution, and whether the idea is still being pursued.

1. Technology Entrepreneur
Assignment
ORGANizer

2. Contents
• Idea Summary
• Lessons Learned (& changed made)
• Conclusion (worth pursing?)
• Survey
• Market size analysis

3. • For the YouTube video, imagine you are giving
a short presentation on what you did for OAP
project for the class. Start with a brief
description of your idea. Explain what you
learned from customers and whether you
modified the idea as a result of this feedback.
Finally, whether you think this opportunity is
worth pursuing for the OEP

4. • Requirements for one pager: You should also write up a
short (one page) report on your startup idea, focusing on
what you have done to test whether this is a viable
opportunity for a business. We want a summary of how
many face to face interviews you did with customers and
what you learned from the customer feedback. Do
customers have the problem that you think they do? If
so, how are they currently solving it and how much do they
pay for that solution? Are they interested in your solution?
Are they willing to pay you for it? Is there a different
problem that they are much more interested in having you
solve for them? Let us know if you are still pursuing the
same idea or if you are changing to a new idea based on
customer feedback.

5. • One pager report
• - Startup idea description
• - Lessons learned
• - Number of face to face interviews
• - Market size
• Pack
• - Startup Idea description
• - Lessons learned
• - Conclusion on whether this idea is worth pursuing

6. Market Size
• Total Available Market
– World internet users (2.4b)
– English speaking internet users (287m)
• Served Available Market
– Through our channels on app stores (287m)
• Target Market
– Male & female aged 15-65 (250m)
– Mobile and web users (250m)
– Current downloads existing similar tools (eg: Checkmark to
do list 30,000 downloads $4.75 each, Taskos 250,000
installs – free
– Personal Coaching market estimated value

7. Internet users
(2.4b)
Target Market (english speaking, 15-65, M/F, mobile & web usage)
(287m)
App industry average # downloaded top 10 productivity/to-do apps
250,000+ per app
Average app price
($1.81)
Eg Rememberthemilk
Top visitors USA 28%, Japan 10%) Personal Coaching/Time mgt tools market
Re advertising, average time on site 2.52mins) $600m-1.2billion per year
Total target
250,000 x $1.81 x

8. • Overview team and idea
• Survey
• Lessons learned
• Face to face – how many
• Market size

9. Market Size
Internet Users (2.4b)
Target Market (287m)
English speaking, 15-65yrs, male/female)
Avg
Price
$1.81

10. Sources include
• Internetworldstats.com
• 148.apps.biz/app-store-metrics
• Alexa.com
• Ericsson.com consumerlab
• Mobifoundry.com

13. # app downloads each category today

15. Users of RememberTheMilk – one of the most popular to do list trackers today