Jer Thorp uses software-based art and data analysis to discover relationships between people on the internet and build historical narratives. He examines how shared content spreads from person to person in a process he calls "structuring a cascade." Thorp believes data science can honor victims of tragedy like 9/11 by showing the meaningful connections between victims. The document also discusses the value of human mobility data for understanding customer preferences and encounters with brands, but notes data should be approached from an ethical perspective that respects people.