Mainstay provides various conference content management services to help companies develop, produce, and distribute content to promote their solutions at conferences. These services include developing white papers, presentations, videos, and success stories to share at conferences, as well as providing consulting resources at client booths. Mainstay works with clients to identify key content needs and assets, prioritize projects, and produce content through various phases from planning to execution. Examples of content produced for clients include white papers, executive presentations, videos, ROI case studies, and interactive calculators.

1. Mainstay
Event/Conference
Services

2. How these services work
2
Develop conference
content asset ideas
Prioritize and Plan
Content Projects
Consult, Research
and Develop Content
Design & Production
Support Conference
Participation
Quantify &
Communicate The
Value Of Your
Technology
Solution

3. Conference Content Management Services
© Mainstay Partners LLC 2010
Conference Planning & Content Management
Conference Event
Execution
Video before Keynote
Video for breakout sessions
Video / Pods microsites
Booth content creation
Top customers’
Interviews, Research &
Feedback
Re-brand / re-purpose existing
success stories
New, conference-themed white
papers & success stories
Conference-themed Customer
Annual Report
Re-brand / re-purpose existing
success stories
Speaker Sessions
Booth management
Panel Discussions
‘In-the-bag’ Brochures &
infographic / data sheets
Sales Win Sheets for Solution
Offerings
Account Deep-Dive ROI
Assessments
ROI / TCO Interactive
Calculator

4. Recommended Program Plan
© Mainstay Partners LLC 2010
Phase - P1
Plan, Inventory & Gap Analysis
Phase – C1
Consulting & Content
Development
Phase - Execution
Participation
This plan may change substantially based on additional inputs
• Inventory Content Tracks
• Identify content requirements
• White papers, PPTs
• Web-based
• Pod-based
• Video
• Panel Discussions
• Additional Research on Conference
Themes & Content Assets
• Prioritize from content ‘wish list’
• Create working teams for each
project (assets)
• Recruit any customers for research
• Launch content development
projects
Conference Planning Conference Execution
• Engage internal execs /
customers for projects
as required
• Develop content
• White papers
• PPTs
• Web-based
• Pod-based
• Video
• Panel Discussions
• Speaking
2 weeks
• Panel Discussions
• Booth Management
• Speaking
4 weeks
Phase – C2
Design & Production
2 weeks
• Complete design and
production
Marketing
Track
MainstayTrack

5. Examples - Kofax
5
• Develop Industry white papers
for distribution at conference
and pre-release to create
“buzz” at conference
• Develop executive
presentations for break-out
session presentations

6. Examples - Oracle Open World
6
• Marketing content
development for banners
and booth displays
• ROI case studies on
emerging technology
segment of Oracle products
and solutions

7. Examples - Cisco
7
• Capture customer success case
studies for distribution at show
• Develop large screen display video
content and executive use case
slides for small screen display

8. Examples - Gartner IT Expo
8
• Interact and conduct meetings with
customers and partners to articulate
the Cisco innovation solutions
Business Value proposition
• Provide expert consultant resource
support at the Cisco booth

9. Examples - National Retail Federation
9
• Provide expert consultant
resource support at the Cisco
booth over a 3 day period
• Interact and conduct meetings
with customers and partners to
articulate the Cisco Business
Value proposition

10. 10
Winning FactsTM Provides Powerful Ad Messaging of
How Well Your Customers Are Performing in the Marketplace
Winning Facts Content – leave-behind conference brochure
• Presents publicly available key performance
measures of your customers successes
• Identifies customer performance metrics that
outpace their peer averages
• Links performance metrics to your solutions
to demonstrate the power of your products
and services

11. Sample calculator
Customer/Sales ROI Calculators
• Dynamic– provides an interactive experience
for your customer /sales team (multiplatform
capability – presentation, website, kiosk, etc.)
• Simple– inputs can be changed with dials and
sliders, maximizing usability while minimizing
effort. Single, standardized interface across
calculators increases adoption
• Powerful– real-time charting of benefits
provide visualization of benefit levels. Minimal
support and maintenance allow for continual
improvements
Dynamic, Simple & Powerful Conference Calculators
11

12. Collateral / Case Study Services
Success Stories – Flexible Options
• Sell Sheets: 1-2 page success summaries
• Low cost/high volume
• Fast turnaround
• Demonstrate industry coverage
• Snapshot Study: 3-5 page business impact stories
• Client executive summary presentation
• Quantified business benefit focus
• Podcast testimonials
• Showcase Study: 5-7 page ROI reports
• Client receives detailed ROI assessment &
executive presentation
• Detailed ROI case study
• Video testimonials
Study Attributes Sell Sheet Snapshot Showcase
Business Impact Story
Qualitative Benefits
Customer Validation
Customer Quote(s)
Customer Value
Assessment
Benefit Financial
Analysis (e.g., 5 Yr NPV
of Value)
ROI Value Analysis
(e.g., TCO, ROI,
Payback, IRR)
Video Testimonial
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13. Thank You
www.mainstaycompany.com