SlideShare a Scribd company logo
EXHIBITION
COMPONENTS
AHMED RAGAEE
2006
•TADITIONAL •NON TRADITIONAL
EXHIBITION
COMPONENTS
TRADITIONALTRADITIONAL
PRODUCTSPRODUCTS
ORGANIZERORGANIZER
EXHIBITOREXHIBITOR
VISITORSVISITORS
EXHIBITIONEXHIBITION
COMPONENTSCOMPONENTS
TRADITIONALTRADITIONAL
ALL productsALL products
AgriculturalAgricultural
Fresh fruit &Fresh fruit &
VegetablesVegetables
fishfish
Food processedFood processed
ToolsTools
IndustrialIndustrial
machinerymachinery
PRODUCTSPRODUCTS
TRADITIONALTRADITIONAL
ORGANIZEORGANIZE
RR ONE NATIONALONE NATIONAL
ORGANISATIONORGANISATION
Looks After Trade Fairs &ExhibitionsLooks After Trade Fairs &Exhibitions
LOCALLOCAL
OVERSEASOVERSEAS
TRADITIONALTRADITIONAL
EXHIBITOREXHIBITOR
NATIONAL ORGANIZATIONSNATIONAL ORGANIZATIONS
Big ProducersBig Producers
Large CompaniesLarge Companies
))Same List For Each ExhibitionSame List For Each Exhibition((
TRADITIONALTRADITIONAL
VISITORSVISITORS VISITORSVISITORS
OFFICIALSOFFICIALS
GROUPSGROUPS
FAMELIESFAMELIES
INDEVIDUALSINDEVIDUALS
NON TRADITIONALNON TRADITIONAL
1-COORDINATOR
2-FACILITATOR
3-INFORMATION
4-TIMING
5-LOGISTICS
6-NEW TECHNIQUES
7-MEETINGS & SEMINARS
8-PUBLICATION
EXHIBITION COMPONENTSEXHIBITION COMPONENTS
1-COORDINATORS 1-COORDINATORS
--A Person Or A Company WhichA Person Or A Company Which
Coordinates Among Organizers ,Coordinates Among Organizers ,
Exhibitors ,Cargo Companies AndExhibitors ,Cargo Companies And
HotelsHotels
--National Agencies In Overseas TradeNational Agencies In Overseas Trade
Fairs &ExhibitionsFairs &Exhibitions
--A company Which Book PlacesA company Which Book Places
NON TRADITIONNON TRADITION
2-FACILITATOR
**A Person Or A Company WhichA Person Or A Company Which
Offer Service To FacilitateOffer Service To Facilitate
Participation In Trade FairsParticipation In Trade Fairs
&Exhibitions Such As&Exhibitions Such As::
Tpo`s And Ngo`sTpo`s And Ngo`s
NON TRADITIONNON TRADITION
PROMOTIONAL
AGRNCIES
COMMERIAL
REPRESENTATION
CHAMER OF
COMMERCE
TPO`S
33--INFORMATIONINFORMATION NEEDEDNEEDED
3.13.1--Basic InformationBasic Information
3.23.2--Information Concerning ExhibitionInformation Concerning Exhibition
3.33.3--Concerning EXHIBITSConcerning EXHIBITS
3.43.4--ClimateClimate
3.53.5--Market StructureMarket Structure
3.63.6--Trade RegulationsTrade Regulations
3.73.7--Logistics InformationLogistics Information
3.83.8--Available CommunicationAvailable Communication
EXHIBITION
COMPONENTS
3.23.2--INFORMATION CONCERNING EXHIBITIONINFORMATION CONCERNING EXHIBITION
WHEN?
WHERE?
WHAT TAYPE?
HOW?
INORMATION NEEDEDINORMATION NEEDED
3.33.3--EXHIBITSEXHIBITS
WHAT ARE THE ITEMS
?
WTAT TYPS?
HOW MANY?
INORMATION NEEDEDINORMATION NEEDED
INFORMATION NEEDEDINFORMATION NEEDED
3.43.4--CLIMATECLIMATE
DURING THE EVENT WHAT IS
EXPECED WEATHER?
IS IT RAINY?
WHAT ARE OTHER PHNOMINA
3.53.5--MARKET STUCTUREMARKET STUCTURE
MARKET CHRACTRISITICS.
MARKET SEGMENTATION.
COMPETITION STIUATION.
IS IT FREE MARKET?
INORMATION NEEDEDINORMATION NEEDED
3.63.6--TRADE REGULATIONSTRADE REGULATIONS
*IMPORT REGULATIONS
*CUSTOMS
*TRADE BARRIERS
*TRADE RELATIONSHIP
INORMATION NEEDEDINORMATION NEEDED
INORMATION NEEDEDINORMATION NEEDED
3.73.7--LOGISTICSLOGISTICS
INFORMATIONINFORMATION
WHAT ARE CARGO SERVICE
AVALABLE?
ALTERNATIVES
COST COMPARISON
LIST OF CARRIERS
STAFF TRANSPORTATION&
ACOMMODITION
INORMATION NEEDEDINORMATION NEEDED
Available CommunicationAvailable Communication
NON TRADITION
4-TIMING
DISSNIDING
NON TRADITION
55..LOGISTICSLOGISTICS
CARGO SHIPPMENT
PERSONS
TRAVLING
ACOMODION
NON TRADITION
NEW TECHNIQUES
All in all
Samples
Gifts
Models
NON TRADITION
MEETING
--In Pavilion
-Exhibition Ground
-Agent Premises
--Distributor Location
--Public Places
SEMINARS
Related Topics
Direct
88--PUBLICATIONSPUBLICATIONS
BUSINESS CARDS
ADVERTIZING
BROCHOURS
LEAFLIT
VISITORS RECORD
FLOW UP
NEWS LETTERS
NON TRADITION

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Main factors of an exhibition