Magento mobile Seminar

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The document outlines the agenda for a Magento Mobile Seminar in 2011. The agenda includes introductions and discussions of Magento mobile native apps for iPhone, iPad and Android, Magento mobile web-based themes, comparing apps versus web, and a conclusion. Key topics that will be covered are features of Magento mobile apps, the first mobile app launched in the Netherlands, considerations for the iPad, pricing models, examples of web-based themes on iPhone and iPad, comparing pros and cons of apps versus mobile web, and parameters for mobile web bookmarks.

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

Agenda

● Intro
● Magento Mobile native App [ iPhone, iPad, Andriod ]
● Magento Mobile webbased theme
● Compare App vs. Web
● Conclusion

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

Source: Magento 2010

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

Magento Mobile App

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

Features

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

1ste Launch Netherlands: Condoom Anoniem
Released by Jira ICT

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

What about the iPad?

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

Pricing

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

Magento Mobile Web based Theme

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

Web based theme w/ iPhone

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

Web based theme w/ iPad

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

Compare between App and Web

App Web
● Install needed ● Works on any brower
● Only download via app store ● Works on any device
● Easy styling true Cpanel Mage ● Easy custom styling
● Easy Checkout (w/ Paypal) ● Change code (phtml,css,xml)
● Only now on iPhone,iPad, ● Native smartphone usability
Andriod effect are on it's way w/
“jQuerymobile”
● Native smartphone usability
(slide effect etc.) ● Testing is easy
● Testing is hard

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

Pro's / Con's - App and Web

App Web
● Start fee + annual fee [~1500] ● Standard Magento iPhone
first year theme is free
● No extra development cost + ● Custom development theme
support can be expensive + time
consuming
● No custom layout
● Custom layout is possible
● Not search engine compliant
● Search engine compliant
● Bug fixe takes weeks to submit
● Bug fixe directly submitted

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

Conslution / Notes

● My Cart vs. Mijn Winkelwagen [localization] can be a problem (scaling on device)
● Mobile App will not replace website viewed true mobile device (ergonomics vs. usability)
● Web based mobile frameworks are growing fast w/ ergonomics, usability (jQuerymobile)
● Performance is very impormant – Fast + Lightweight are the main keys (< 100kb)
● Desktop vs. Mobile pads vs. Mobile phones are all different w/ ergonomics, usability, design
● Desktop = keyboard, mouse controlled + monitor viewed (big screen > 2560/1400)
● Mobile pads = swipe controlled + 786/1024 resolution
● Mobile phones = swipe controlled + 320/480 (iphone), 640/960 (iphone4)

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

WebClip Bookmarks

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

parameters

<link rel="apple-touch-icon" href="/custom_icon.png"/>
<link rel="apple-touch-startup-image" href="/startup.png">
<meta name="apple-mobile-web-app-capable" content="yes" />
<meta name="apple-mobile-web-app-status-bar-style" content="black" />

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

Questions?

Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

In the past few years, advances in mobile technology have made a clear impact on the consumer market. The constantly growing set of platforms, devices, and mobile apps is evidence on that. This wave is now rippling into the enterprise, but major challenges face the adoption of enterprise mobile apps. These challenges are compounded by the growing adoption of cloud-based infrastructure. This talk surveys current trends in enterprise mobility with a focus on cloud-based mobile application development.

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How to Manage Digital User Experience for Web Applications

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If you're losing customers to competitors, the reason could be just one thing: customer experience. Managing the digital user experience is more critical than ever, and web application performance should be an essential element of business strategy. However, attempts to address this can often fragment and frustrate the organization. This webinar on digital experience monitoring will address both the front-end — passive real user monitoring (RUM) and active synthetic transaction monitoring approaches — as well as back-end infrastructure monitoring. We'll discuss the pros and cons of each and outline why fragmenting your approach to end-user experience monitoring is no longer sufficient in the digital age. Watch this webinar by John Worthington, Director Product Marketing, as he takes us for a deep-dive into digital experience monitoring. - Learn how to track real-time user experience as end users access web applications - Understand the customer journey end to end and determine business impact - Proactively test user experience using simulation and baseline KPIs - Evaluate pros and cons associated with passive and active user experience monitoring techniques

Ibm worklight - going from xpages mobile to native mobile applications

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Magento mobile Seminar

1. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

2. Agenda ● Intro ● Magento Mobile native App [ iPhone, iPad, Andriod ] ● Magento Mobile webbased theme ● Compare App vs. Web ● Conclusion Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

3. Source: Magento 2010 Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

4. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

5. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

6. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

7. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

8. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

9. Magento Mobile App Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

10. Features Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

11. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

12. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

13. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

14. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

15. 1ste Launch Netherlands: Condoom Anoniem Released by Jira ICT Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

16. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

17. What about the iPad? Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

18. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

19. Pricing Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

20. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

21. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

22. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

23. Magento Mobile Web based Theme Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

24. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

25. Web based theme w/ iPhone Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

26. Web based theme w/ iPad Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

27. Compare between App and Web App Web ● Install needed ● Works on any brower ● Only download via app store ● Works on any device ● Easy styling true Cpanel Mage ● Easy custom styling ● Easy Checkout (w/ Paypal) ● Change code (phtml,css,xml) ● Only now on iPhone,iPad, ● Native smartphone usability Andriod effect are on it's way w/ “jQuerymobile” ● Native smartphone usability (slide effect etc.) ● Testing is easy ● Testing is hard Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

28. Pro's / Con's - App and Web App Web ● Start fee + annual fee [~1500] ● Standard Magento iPhone first year theme is free ● No extra development cost + ● Custom development theme support can be expensive + time consuming ● No custom layout ● Custom layout is possible ● Not search engine compliant ● Search engine compliant ● Bug fixe takes weeks to submit ● Bug fixe directly submitted Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

29. Conslution / Notes ● My Cart vs. Mijn Winkelwagen [localization] can be a problem (scaling on device) ● Mobile App will not replace website viewed true mobile device (ergonomics vs. usability) ● Web based mobile frameworks are growing fast w/ ergonomics, usability (jQuerymobile) ● Performance is very impormant – Fast + Lightweight are the main keys (< 100kb) ● Desktop vs. Mobile pads vs. Mobile phones are all different w/ ergonomics, usability, design ● Desktop = keyboard, mouse controlled + monitor viewed (big screen > 2560/1400) ● Mobile pads = swipe controlled + 786/1024 resolution ● Mobile phones = swipe controlled + 320/480 (iphone), 640/960 (iphone4) Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

30. WebClip Bookmarks Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

31. parameters <link rel="apple-touch-icon" href="/custom_icon.png"/> <link rel="apple-touch-startup-image" href="/startup.png"> <meta name="apple-mobile-web-app-capable" content="yes" /> <meta name="apple-mobile-web-app-status-bar-style" content="black" /> Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

32. Questions? Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict] magento-competence-center.com – Magento Mobile Seminar 2011

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