1. Donald·Wei
Beijing, P. R. China Telephone No.: +8613811502944
MJC Degree, 2014 Email: donaldwei2014@gmail.com
CAREER PROFILE
l A professional Marketing Communication Manager of Food & Beverage Industry (2014~2015)
l A researcher of Marketing communication study program: Key moment & Big Data ,
CCM center, PKU (2013)
l A Chairman of the Brand Research, PKU (2013)
l A senior marketing & creative staff of an Advertising company (2012)
l An Inter-Assistant of Media Strategy Analysis in an Advertising company (2011)
l A senior coordination in video affairs of International Forum and soiree (2008~2009)
l A coordinator and assistant director of a Media Workshop (2008~2010)
EDUCATION & QUALIFICATIONS
Feb. 2014 – April. 2014 IMC Visiting Scholar.
Northwestern University, Chicago, U.S.
l Studies include Integrated Marketing Communication, Segmentation & Life Long Value, Media Economy
& Technology, Consumer Loyalty, Social Media etc.
Sept. 2012 - July 2014 MJC Advertising Studies.
Peking University, Beijing, P. R. China
l Modules include Advertising Study, Consumer Behaviors study, Advertising Creativity study,
Public Opinion study, Internet Communication study, Communication Study methods etc.
Sept. 2007 - July 2011 BA Media Studies.
Communication University of China, Nanjing, P. R. China
l Modules include Art, Audio-visual language, Media, Video & Video-Effect creation course,
Creative Thinking etc.
l During 2009 to 2010 school year, I had a minor in Creative Marketing Programs in CUCN
EMPLOYMENT & INTERNSHIP
July 2014-Feb.2015 Uni-Presedent Enterprise（China) Investment CO., LTD
l Production Manager(Marketing management).Reporting to Chief manager of Water BU.
l 2015 ALKAQUA® Brand Communication Plan.
July 2008 Beijing ZYL AD Company
l Editor. Interned in the ZYL Advertising Company
Aug. 2008 Holland Heineken House 2008
l Waiter. Worked in the Olympic Holland Heineken House (Netherlands owned)
Sept. 2008 The organizing committee of PUEE & DSI Forum
l Video coordination for the International Forum on Ecological Environment and
Development Strategies for Private University
Sept. 2009 The organizing committee of WWUP Forum
l Video coordination for the Fourth World Women University Presidents Forum and
JiangNanXing soiree
April - July 2010 Immedia Advertising Company
l Inter-Assistant of Media Strategy Analysis
Jan. - Sept. 2012 Flasheyes Advertising Company
l Staff of Marketing & Creative Department
Sept. - Dec. 2013 Cultural Creative Future Leader Competition
l Coordinator of competition & SNS communication Group
Nov. 2013 Golden Mouse E-marketing Competition
l Coordinator of Volunteer affairs , Promotion ambassador of Volunteer

2. KEY PERSONAL SKILLS
l Marketing Communication Skill (Creative Communication Management)
l Consumer Insight Skill
l Planning & Executive Skill
l Communication & Organization Skill
l Problem Solving
l PR Skill
INTERESTS
l I like Fine Arts, Design, Chinese painting and Taiji.
l Traveling is one of my favorite activities.