This document discusses various design elements used in magazines and newspapers, including mastheads, headlines, captions, dates, barcodes, menus, banners, covers, and pictures. It notes how these elements are used to guide the reader, signify importance, and draw attention through techniques like the rule of thirds in photographs and use of large capital letters. Color schemes and ways images are presented, with faces more prominent than text, also aim to engage readers.

1. Selling lineMastheadHeadlineFeature article photoAnchorageSecondary LeadCaptionFlashDate lineBarcodeMenu Strip

2. PlugKickersMastheadBannerKickerCover LinesCover lineHeadlineMenu StripAnchorageSecondary leadBarcodeMenu Strip

4. The colours yellow and black signify dangerThe way the pictures are used suggests that the readers will recognise the faces rather than the band names as allthe text is smaller and the pictures take up most of the page.

5. Use of rule of thirds in the picture, one person takes up the majority of the first third and half of the second third. The second third has three peoplein it and the third has three people in it too.Direct mode of addressthroughout the whole imageColour scheme follows throughUse of large capital letter will draw the reader into thetext without them knowing.