Madison Logic provides intent data solutions to help B2B companies target prospective customers. It identifies customers' interests by monitoring their online content consumption and displays clients' marketing messages on relevant websites. Madison Logic also offers several Display Nurturing products to continuously engage prospects throughout their purchase journey, including Instant Nurturing to target prospects immediately after they express interest in a topic, Influencer Nurturing to reach other decision makers, and Database Nurturing to maintain brand awareness over time. The company helps B2B businesses generate qualified leads and convert them through multi-channel, personalized outreach.

1. Carat Enterprise: 13/02/2014

2. Our Mission:
We find INTENT
and empower
companies to
utilise it.

3. About Madison Logic

4. About Madison Logic
Madison Logic is the premier provider of intent data solutions for many of the world’s leading B2B marketers and
publishers.
4

5. What does Madison Logic do?
We surround your targeted prospect with your message underpinned by Intent
Data.

6. EMEA Publisher Network
6

7. 7
Groups
Madison Logic’s partnership with LinkedIn Groups grants advertisers access into
the growing world of B2B social media marketing
• Peer to peer review"
• Hyper-targeted groups"
• Social B2B contact
network"
"

8. Information Technology
Groups
FEATURED GROUPS!
"
• LinkedIn Group – CEO’s"
• LinkedIn Group - CIOs- Chief Information Officer
Network"
• LinkedIn Group – Enterprise Software Community"
• LinkedIn Group- Information Security Community"
• LinkedIn Group- Mobile"
• LinkedIn Group – Cloud Computing, Virtualization "
• LinkedIn Group - Datacenter Professionals"
• LinkedIn Group- Telecom Professionals"
• LinkedIn Group- Projectmanagers.net"
• LinkedIn Group- Open Source Tech"
"
Sample Newsletter
8

9. Multi-Channel Lead Generation

10. Direct Leads Distribution
10

11. Surround Targeted Prospects With Your Message
Contextual Ads!
Keyword Search!
Your assets to be
displayed alongside
relevant content
while users conduct
research
"
Email!
We optimize your
content’s
discoverability
through keyword
search
Email marketing
is one of the most
effective means
of generating
leads
"
"
"
Resource
Libraries!
Post your assets in
relevant research
sections on
relevant publishers
"
Tap into your B2B
peer network by
displaying your
content in relevant
group newsletters
11

12. Contextual Placements Across Premium Websites
Ads are dynamically !
served based on !
content relevance !
and user intent
12

13. 13
Keyword Search
Have your content !
displayed next to !
relevant search !
results on a !
publisher site.

14. 14
Resource Libraries
Have your content !
displayed next to !
relevant search !
results on a !
publisher site

15. 15
Group Newsletter
Have your content !
appear in hyper-targeted !
LinkedIn Group !
email newsletters

16. Multi-Channel Lead Generation

17. 17
Madison Logic Solution
Identify Intent
Content Consumption
Monitoring
Generate Leads
Direct Leads
Nurture
Display Nurturing™

18. MULTI- TOUCH
ENGAGEMENT"
LEVERAGE DISPLAY FOR LEAD NURTURING

19. The B2B Buyer Journey
Multi-Touch · Multi-Channel · Multi-Person
19

20. Why Display Nurturing
20

21. Discovery Phase – Shorter than you think!
•
•
Number of Days
Optimal Time to Nurture
Methodology!
•
2012 Data Review"
•
Over 2 Million Downloads
Research download activity peaks
within the first five days for a
potential client"
Optimal nurturing opportunity is
within the first five days"
Average downloads for a topic by
one prospect is 3-5 papers
Number of Downloads
Percentage of Downloads
•
Number of Days
21

22. How To Use Display Nurturing™
Step 1: Instant
Nurturing™
Nurture leads as soon as
they express interest in
your content
22

23. 23
How To Use Display Nurturing™
Step 1: Instant
Nurturing™
Nurture leads as soon as
they express interest in
your content
Step 2: Influencer
Nurturing™
Nurture the team that will
eventually approve your
product

24. 24
How To Use Display Nurturing™
Step 1: Instant
Step 2: Influencer
Nurturing™
Nurturing™
Nurture the team that will
eventually approve your
product
Nurture leads as soon
as they express interest
in your content
Step 3: Database
Nurturing™
Raise brand awareness
for users that have
interacted with you in the
past

25. 25
How To Use Display Nurturing™
Step 1: Instant
Nurturing™
Nurture leads as soon as they
express interest in your content
Step 4: Audience
Targeting
Nurture an ideal portfolio of
buyer and company profiles
Step 2: Influencer
Nurturing™
Nurture the team that will
eventually approve your product
Step 3: Database
Nurturing™
Raise brand awareness for
users that have interacted
with you in the past

27. Product Suite – Lead Generation
Direct Leads - Generate highly targeted leads"
"
▪ Reach the world’s largest market of business
professionals"
"
▪ Only pay for the leads that fit your set criteria"
27

28. Product Suite – Display Nurturing™
Instant Nurturing™ - Instantly
Nurture leads with your brand
message when they are in the
discovery phase
28

29. Product Suite – Display Nurturing™
Influencer Nurturing™ - Engage other
influencers in the buying cycle"
"
▪ Target purchase decision influencers with
smart display ads"
"
▪ Surround an entire buying team with
relevant information about your products
29

30. Product Suite – Display Nurturing™
Database Nurturing™"
"
▪ Raise brand awareness among users
that have interacted with you in the past,
including users that have opted-out of
marketing automation campaigns"
"
▪ Unlock more powerful audience
targeting campaigns by providing your
prospect database for targeting (see
next layer)
30

31. Product Suite – Display Nurturing™
Audience Targeting - Engage new
businesses that fit your ideal buyer
profile"
"
▪ Target companies that are in
market for your products but are
not yet in your sales/marketing
funnel"
"
▪ Use current target buyer
intelligence to drive audience to
your funnel
31

32. Product Suite
Lead Generation!
Direct Leads - Generate highly targeted leads"
Reach the world’s largest market of business professionals"
▪
Only pay for the leads that fit your set criteria"
▪
"
Display Nurturing™"
Instant Nurturing™ - Instantly Nurture leads with your brand message when they are in
the discovery phase"
"
Influencer Nurturing™ - Engage other influencers in the buying cycle"
Target purchase decision influencers with smart display ads"
▪
Surround an entire buying team with relevant information about your products"
▪
"
Database Nurturing™"
Raise brand awareness among users that have interacted with you in the past,
▪
including users that have opted-out of marketing automation campaigns"
Unlock more powerful audience targeting campaigns by providing your prospect
▪
database for targeting"
"
Audience Targeting - Engage new businesses that fit your ideal buyer profile "
Target companies that are in market for your products but are not yet in your sales/
▪
marketing funnel"
Use current target buyer intelligence to drive look-a-like businesses to your funnel
▪
32

33. Madison Logic"
Please feel free to contact us with any additional questions you may have:"
"
www.madisonlogic.com"
Glen Blake"
Sales Director UK & EMEA"
5th Floor, Gilmoora House, 57-61 Mortimer
Street, London W1W 8HS"
rhall@madisonlogic.com"
T: 0203 008 8519