Mad Product
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This document analyzes the market potential for a hangover cure product called MAD. It finds high barriers to entry from large food companies, low supplier bargaining power initially, and low threat of substitutes. The target market is 16-25 year old Dutch alcohol drinkers, who experience hangovers from dehydration and blood sugar drops. Testing will cost €10,000 to determine if MAD effectively treats hangover symptoms. Success requires proving demand and effectiveness while large competitors may eventually enter the market.
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Mad Presentation 1
MAD is a proposed hangover cure mixture of vitamins, juices, and a proven chemical substance that will target alcohol consumers aged 16 to 35 in the Netherlands. There is currently no similar product on the Dutch market, so MAD could succeed if properly marketed like Red Bull. However, major firms could quickly launch competing products, regulators may increase costs and delays, so partnering with an established firm early on may help address these challenges.
Mad Presentation 2
MAD will be a drink targeting young Dutch alcohol consumers aged 16-35 to cure hangovers. If successful as the first mover, it could be copied by large companies like Hero. With most of the Dutch population drinking alcohol and hangovers being a persistent problem, MAD sees a large premium market opportunity that could be sustained or realized through a potential acquisition.
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- Recall of television commercials does not necessarily correlate with increased persuasion or sales for established brands.
- New products and brand extensions tend to be more responsive to television advertising than established brands.
- Theories of consumer behavior range from complex models incorporating many factors to simpler models focusing on brand attitudes and image.
- Research has found correlations between attitudes toward brands and intentions to purchase those brands.
johnson n johnson
Johnson & Johnson is a global healthcare company founded in 1886 in New Jersey. It has over 114,000 employees worldwide and sells its products in 175 countries. The company's segments include consumer health, pharmaceuticals, and medical devices. It has a strong presence in India dating back to 1947. Johnson & Johnson is guided by its credo which outlines priorities for customers, employees, communities, and shareholders. The company's strategic capabilities include its diverse product portfolio and global presence.
Don't say no to drugs
The document discusses several issues related to intellectual property rights (IPR) and drug patents. It notes that the recent drug price gouging scandal in the US provides an opportunity for countries like India to push for more flexible drug patent rules at the upcoming G20 summit. While drug companies drive innovation, the current system in countries like the US allows for excessive price increases even on older drugs. The document advocates for approaches that balance the needs of patients and drug companies to encourage continued innovation.
(2286) World Orphan Drug Congress USA 2016 A4 32 Page Brochure 1.5 SCREEN SPREAD
This document provides information about the 6th Annual Global Orphan Drug Conference and Expo taking place April 21-22, 2016 in Washington D.C. The conference will bring together stakeholders in the orphan drug industry including pharmaceutical companies, patient advocacy groups, regulators, payers, and investors. It will include keynote sessions, workshops on topics like market forecasting and commercialization, and networking opportunities. A pre-conference day of workshops is scheduled for April 20th.
Mcom 341-3 Economics, Regulation
This document discusses advertising regulation in the United States. It begins by outlining the economic impact of advertising, including how it can affect product values, prices, competition, and consumer demand and choice. It then describes the various government agencies that regulate advertising, such as the FCC, FTC, and FDA. It also discusses state and local advertising laws as well as self-regulation by non-government organizations. Finally, it examines some current regulatory issues in advertising including debates around commercial free speech, tobacco advertising, advertising to children, and consumer privacy.
Advertising ethics
The document discusses several topics related to advertising including its effects on the economy and society, attempts to regulate it, and debates around whether it provides market power or market information. It raises questions about how advertising affects pricing and consumer spending. Ethical issues around the content and accuracy of ads and their potential to make people more materialistic are also examined. The document outlines government regulatory bodies and their concerns with deceptive or misleading ads. It closes by posing questions about the biggest benefits and problems with advertising.
Global Pharmaceutical Innovation - Too Much, Too Little or Both?
Slides from a presentation Adrian gave as part of an issue panel on the topic of global pharmaceutical innovation at the 2018 ISPOR Europe conference in Barcelona.
A Survey report on otc products and its market status
An online survey was conducted for five otc products and the results obtained were explained and presented in this presentation.
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The sales effects of magazine advertising esther braspenning - fipp
This document summarizes research on the sales effects of magazine advertising using consumer panel data from the Netherlands and Belgium. It finds that magazine advertising led to short-term sales uplifts, with exposed households increasing their spending more than unexposed households. Magazine ads performed better than TV at both recruiting new buyers and intensifying spending of existing buyers. The document acknowledges limitations of the small sample size and local scope but suggests expanding the research across Europe and measuring long-term effects.
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Mad Product
- 2. Comple-mentary: None Industry analysis: The Five Forces model