Ideas on how to engage internal audiences for someone tasked with managing the centenary celebrations for their organisation, presented by Hannah Kowszun at the Science Council Marketing & Communications Network event on 10 May 2016.

1. @science_council
Hannah Kowszun
Ex-Macmillan Cancer Support
@koffs

2. Macmillan’s centenary
celebrations: a staff
member/volunteer-eye view

3. 2011
100 years of Macmillan Cancer Support

4. External activities
• 100+ graphic
• Centenary fundraising pack
• Biggest Thank You – online site
• Gala at London Palladium
• Various press, PR & social media
2011
100 years of Macmillan Cancer Support

5. 2011
100 years of Macmillan Cancer Support
Internal activities
• Steering group
• Calls for staff ideas
• Pin badge (staff/volunteer design competition)
• Intranet news & blogs
• Macmillan’s Got Talent (winners attended gala)

6. 5 ideas for engaging staff and
volunteers in the process...

7. 1. Have at least one internal
competition – no matter how
modest

8. 2. Allow for people to do their
own thing – and celebrate it
when they do

9. 3. Be wary of fatigue setting in –
365 days is a long time!

10. 4. Take individual budgets (time
and money) into account – try to
be an opportunity not a cost

11. 5. Remember that no one else
will care as much as you (and
don’t take it personally)