The Power of Words: 21 brilliant micro-conversion ideas you can achieve with copy alone

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Want to optimise your content overnight? Improve customer experience? Increase conversions? Carefully crafted micro-copy can be used to persuade prospects to click, share, download and sign up. You don’t need design or technical support – just word power. In under an hour you’ll learn 21 ways to use micro-copy optimisation techniques to transform the effectiveness of your sites and apps. Best of all, these ideas can be put into action immediately. What are you waiting for? Watch this FREE webinar and learn: - avoid common mistakes that put prospects off content - increase sign ups and data capture - encourage social sharing and amplification - increase engagement: dwell times, repeat visits and interaction - ensure your calls-to-action inspire action!

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21 brilliant micro-conversion ideas you can
achieve with copy alone
Thursday 28th May 2015 13.00 BST
Catherine Toole, Chairman, Sticky Content

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Speaker: Catherine Toole
Chairman, Sticky content
• Founder and chairman of Sticky Content –
now part of the Press Association
• 20 years’ experience in digital content
• Well-known speaker, who leads seminars at
Jakob Nielsen’s Usability Weeks worldwide.
• Econsultancy content strategy
trainer/blogger
Your speaker

Sticky Content: copywriting; content strategy; content marketing & training
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numbers
single superlative
personal
outcome effort
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A
B
Control
+17.4%
C
D
Did B, C or D perform best?
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A
B
C
D
Control
+34.9%
+17.4%
+21.9%
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ISO 9000 audit
So, you’ve heard an ISO audit is in your near future
and you want to know what you can do to get ready?
One of the best ways you can prepare for an audit is
to learn the language your auditor will be using.
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Insights and experience from 4 years of research and
over 350 A/B tests distilled into one 26-page free ebook
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Case study courtesy of www.contentverve.com
Treatment:
Read the book in just 25 minutes and get Insights
from 4 years of research and over 350 A/B tests
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Conversions DOWN 18.70%
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19.47% more signups
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© PA
What everyone
is thinking
Blah blah
13.

UX consultancies
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67hosted by Copyright Brad Blake, Hill Holliday, 2011

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B
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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