This document proposes a business to improve healthcare in rural India by maintaining wellness through affordable access to medicines. Key points: - The business aims to address limited rural healthcare access through free drug cards and a centralized healthcare records system. - Preventable diseases are common in rural India and 66% lack access to critical medicines. Barriers include an unappealing private sector, distributed populations, and inefficient public systems. - The proposal describes a digital healthcare system using unique identification codes, medical histories, and prescription details to improve diagnosis and avoid interactions. It aims to promote generic drugs and analysis. - Stakeholders are rural Indians, private companies for investments and publicity, and the government's moral duty.

1. WELLNESS
A perspective for Drug Regulations in Rural
India
• Targeting mainly the Rural India ,our business proposal serves as a linchpin in
the healthcare wheel of the country by maintaining the wellness of the
countrymen, aiding and supporting the govt. in its healthcare initiatives and
maximising the private investments in the healthcare sector.
• We wish to remove the medical and social disability of the nation by dealing
with limited access order and affordability of medicines through Free Drug
Cards to maintain healthcare records at central level .

2. NEED FOR CHANGE?
 Preventable and curable diseases dominate the morbidity pattern;
diarrhea, measles, typhoid ,malaria etc.
 66% of rural Indians do not have access to critical medicine
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3. What is blocking rural Healthcare
delivery?
• Not attractive enough for private sector
• Distributed population
• Not enough money
• Less efficient public sector
• Lack of skilled health workers on ground
• Missing efficient distribution networks
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4. Product Description
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5. Snapshots of demo :
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6. Snapshots of demo :
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7. Snapshots of demo :
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8. Snapshots of demo :
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9. Snapshots of demo :
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10. • To help in providing end to end addressing and maintenance
of records at central level by existence of complete healthcare
network.
• Build a service delivery around technology. Drug availability
and distribution to one and all with reasonable pricing
• Promote the use of Generic Medicines and spread awareness
about its use.
• Proper analysis of drugs and brand names and establishing
their standards
• Lowers the burden on hospitals
Objectives:
• Generate a unique code personal to the registered citizen .
• Caste, disability and BPL related information guides the
discount parameter of the drug card.
• Information of height , weight , age and sex helps us in
determining his standard dosing requirements
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11. • Previous disease history helps the doctors in proper diagnosis
and help in reasoning out the possible cause of illness.
• Information of occupation ,addictions, previous medication
and allergy help the doctor tackle avoiding the drug
interaction issue.
• Knowledge of expiry date of prescription hinders misuse of a
drug.
• Registration no. is necessary for authentication of the
registered practitioner and it would limit fake doctors and
good for future reference.
Objectives:
• Doctors would be provide a proper drug list from which they
need to prescribe , avoid corruption
• Drugs categorized and discounted on basis of area specific
database management.
• Sanitation and healthcare tips at the back of the receipt of
drug.
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12. Description of market: The main stake holders of
our plan are the people , the private companies ,
the government
Rural India Private Govt.
companies
Market analysis
Stakeholder’s • Affordability of • CSR ‘ s are not properly • Moral obligation of the
medicines channelized govt. to provide
Pains • Availability of • People don’t trust effective healthcare
medicines allopathic medicines. environment.
• Personalised • No recognition
Medication
How we address • By providing generic • Publicity and good will • We provide an
medicines earned by the infrastructure that if
the demands • Maintaining Inventory companies through their successfully integrated
• Analysing the medical CSR activities will be with the primary health
history recognised to greater care centres relieves
extent . govt. of its moral duties.
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13. Promotion:
The promotion are to be mainly aimed at
• Customers
• Rural Public
• Govt. and Media
Main methods are:
• Public lectures
• Nukkad ,Radio ,Promotion booths
(AASHA –type promotion)
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14. Customer Analysis
Potential Customers for us can be divide into three categories:
• Generic Players : Ranbaxy ,Cipla , Zydus and other big and small pharma companies
• Could be helpful in providing good quality medicines
• IT – Companies : Wipro , Infosys , TCS etc.
• Could be helpful in providing better IT infrastructure
• Pharmacy Chains: Apollo Pharmacy , Life-care pharmacy etc.
• Could be helpful in successful integration of ‘ Wellness’ services in Urban India and also
extending the reach of pharmacy chains at Rural India.
Each customer segment desires for :
• Goodwill
• Publicity
• And thus sustainability of their business in the long run
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15. Business System Description
• Cash Flows :
Mainly 4 Organisational Profit earned
sources of cash costs reinvested in :
• Personal • Rent • Expansion to new
investment • Salaries areas
• Govt. Funds • Infrastructure • Diversification to
• Charity • Operations provide more
• Sponsorships healthcare
fascilities.
• Expansion of
infrastructure .
• Short Term Goals
• To target a small village, one like Soda in Rajasthan, where such changes in
healthcare system could be easily welcomed.
• After creating a role-model-village we wish to initiate a country-wide drive,
revolutionizing healthcare everywhere
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16. Development and goals
Current Stage of development
• Research on various ways and methods to make latest practises
that exist in the developed nations rational and doable in India.
• A demo software to show the working of electronic health card
system is prepared.
• Awareness generation regarding the initiative through writings in
Pharma-Fanzine(A Bimonthly Pharma Magzine) is being done.
Potential Margin
• If working with govt. money : Nil
• If working on own as a corporation : a fixed commission from the
corporate clients, depending upon the business
generated.(Commission yet not decided)
Long Term Goal
• We wish to enter the market of Urban India, Integrate our
informatics with the M-Health technology and emerge as a role
model for many budding enterpreneus who wish for making a
change in the society.
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17. Financials
Period of incubation 6-10 months
Estimated cost Cost Heads Per Month For 6 months
during incubation (6 Rent Rs 1,000 6,000
months) Salary of executives Rs 10,000x2 1,20,000
Infrastructure: PC + - 15,000
barcode scanner
+printer + Rented
server
Miscellaneous Rs 2,500 15,000
Personal expenses Rs 20,000 1,20,000
Total 2,76,000
Sources of funds Govt. , Charity or Personal Investment.
Exit Strategy • We are launching a pilot project with very less
investments in a small village . The aim is to know
the various loopholes that could occur during
scale up.
• If project does not work as we planned we will
work upon our shortcomings and come back with
certain changes.
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18. Team Description
Gitesh Rohit Deepika
Gupta Gupta Dubey
Recruited by Zynga Pvt. Recruited by Orinova
Ltd. At profile of Recruited by Wipro
Pharmaceuticals at
Technologies at profile of
Associate Software profile of Product
Project Engineer
Engineer Executive
Roles Assigned in wellness Roles Assigned in Roles Assigned in
• Technical Know-how Wellness Wellness
• Infomatics Control •Data Collection analysis and •Managing Promotion and
data mining . awareness generation
• Programme generation activities.
•Plan generation and execution
and execution •Marketing of services
•Managing corporate
communications

19. We Thank you for your
Questions?
time..
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