Mobile For Good Awards 2014 e-Book

Mobile for Good
Awards 2014
Vodafone Foundation

Concept & Editors: Osama Manzar & Madhu Singh Sirohi
Design and Layout: Cathy Chen
Text: Arjun Sen
Research & Compilation: Avesta Choudhary & Chitra Chauhan
Cover Photo: Chanderi
Copyright 2014 Vodafone Foundation & Digital Empowerment Foundation
All Rights Reserved
Except for use in a review, the reproduction or utilization of this work or part of it in any
form or by electronics, or other means now known or hereafter invented, including
xerography, photocopying, and recording, and in any information storage, transmission
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written permission of the publishers.
Vodafone Foundation
DLF Centre, 3rd Floor
Parliament Street
New Delhi - 110 001, India
www.vodafone.in/foundation
Digital Empowerment Foundation
3rd Floor, 44 Kaalu Sarai, Near IIT flyover,
New Delhi - 110 016, India
URL: www.defindia.net
TeleFax: +91-11-26532786
www.vodafone.in/mobileforgood
Published by Digital Empowerment Foundation in
Association with Vodafone Foundation

17 Special Awards
Finalist
HOME: TABLE OF CONTENTS
8 Foreword 10 Statistics 16 Main Awards
Finalist
14 Jury Process
Mobiles for Conservation through Crowd Sourced Wildlife
Information Collection
Kisan Samridhi
Fisher Friend Programme
PWX Mobile Reporting
AGRO-MET
Krishi Gyan Sagar and Krishi Vani – Powered by the Green SIM
19
20
21
22
23
24
18 Agriculture and Environment
CAI Consumer Connect
Vidya Helpline
26
27
25 Education
29 Citizens Connect - SMC Mobile App
28 Governance
18 - 43
Main Award
Finalists
MSakhi - Maternal and Child Health Package
Contact Tracing & Active Case Finding
Arogya Sakhi
Suyojana
Project Asha
SERVIS (EyeConnect Application)
104 Sarathi Helpline
mSwasthya
31
32
33
34
35
36
37
38
30 Health
Little Sister
Digital Book Library
Mahila Sishu
GPower
40
41
42
43
39 Women Empowerment & Inclusive Development

HOME: TABLE OF CONTENTS
Mobile Internal Control System (ICS) Solutions
Behtar Zindagi
e-krishaksahyogi (e-KS)
Apps for Farmer
WWF Cyclothon
65 Women Empowerment & Inclusive Development
67 Other Noimness 81 Jury Insights 85 Gallery
45
46
47
48
49
44 Agriculture and Environment
Balaee Kosh
Chinh Early Education Web Channel
m-Classroom for Child Rights and Development
51
52
53
50 Education
Citizen COP
Lets Shoot Up
Voice RTI Platform
JumpinJumpout
Thiruvananthapuram City Police APP (TCP App)
55
56
57
58
59
54 Governance
44 - 66
Special Awards
Finalists
CommCare for CRS ReMind - Reducing Maternal and
Newborn deaths
MAYA Health Initiative
Mobile Solutions for Information and Care of Children
Suffering from Cancer
Telemedicine Mobile Solution
61
62
63
64
60 Health
66 Safety App - Use of Technology for Girls Safety

8
Go Mobile
to Empower
and Include
Foreword
39 13 5
Madhu Singh Sirohi
Head, Vodafone Foundation
India
Osama Manzar
Founder & Director
Digital Empowerment
Foundation (DEF)

9
Nothing exemplifies the power of information and communication better than
the mobile phone. From the corner room corporate chief executive to the re-source
poor farmer in India’s rural hinterland, the mobile phone has emerged as
a vital tool for empowerment in various ways.
While internet penetration in India remains very low at just about 19% compared
to nearly 80% in the developed world, mobile phone penetration is much high-er
at around 40% with nearly 400 million unique subscribers. Of these, smart
phone penetration is still only about 13% but the growth in number of smart
phone subscribers was over 55% in 2013 and is projected to be 45% in 2014.
Moreover, with more and more low-priced smart phone models being intro-duced
each passing day, Internet penetration even in rural areas should go up
smartly from the abysmal 7% now. Looking at all these numbers, it is clear that
mobile phones are definitely poised to bring about a digital revolution even at
the mass level.
Ever since 2011 when we at Vodafone Foundation and Digital Empowerment
Foundation launched the Mobile for Good awards, we have seen how mobile
phones are empowering people in terms of increasing productivity and in-comes,
better last mile delivery of all kinds of both government and commercial
services, more efficient governance and expanding opportunities for employ-ment
and education even for underserved minorities such as differently able
people. Innovative mobile applications have also helped to overcome different
types of digital exclusion to strengthen grassroots democracy, enhance protec-tion
of environment and bio-diversity and enable better management of natural
resources.
This year is the fourth edition of the Mobile for Good awards which has been
expanded to include a Special Category for new ideas and selection of five best
practices in use of mobile phones instead of four in the past by adding a Women
and Inclusive Development category in both the Main as well as the Special Cat-egory
awards. The number of entries has also gone up from 77 to 122.
Over these four years, we have been able to identify and accumulate a database
of over 300 projects that are doing good in one way or another using mobile
and telecommunication tools. We believe the awards will continue to encour-age
NGOs and NFPs as well as for-profit organisations and individuals to push
the limits of creativity in making use of mobiles for doing good and increased
digital inclusions.

2014
STATISTICS
MAIN
SPECIAL
5
12
governance
19
9
agriculture
and
environment
17
15
education
Total 122 entries
13
8
health
13
10
women
empowerment
& inclusive
development
10

Punjab
Uttaranchal
Haryana
Delhi
Rajasthan
Gujarat
Uttar Pradesh
Madhya Pradesh
Bihar
Assam
Manipur
Tripura
West Bengal
Chhattisgarh
Orissa
Maharashtra
Goa
Andhra Pradesh
Karnataka
Tamil Nadu
Kerala
Telangana
122 entries
39 finalists
List of States
Uttaranchal
Uttar Pradesh
Assam
Bihar
Jharkhand
Tripura
Manipur
Punjab
Rajasthan
Chhattisgarh
Orissa
Andhra Pradesh
eligible nominations by state
Tamil Nadu
Karnataka
Kerala
Haryana
Gujarat
Madhya Pradesh
Maharashtra
Goa
Delhi
11
which state has the most finalist entries?
which state has the most health entries?
which state has the most special awards finalists?
in delhi, one category is missing, which one is it?
which category has the most entries in delhi?
1
2
3
4
5
10pt
10pt
20pt
10pt
10pt

FINALISTS BY STATE
Uttaranchal
Rajasthan
1
1 1
Orissa
Karnataka
Punjab
Haryana
Delhi
Madhya Pradesh
Goa
Uttar Pradesh Bihar
Chhattisgarh
Telangana
West
Bengal
Andhra Pradesh
3
Kerala Tamil Nadu
Gujarat
Maharashtra
Assam
nominees 122
finalists 39
1
5
1
1
1 1
1
1
1
1
1
1
1
2
2
2
1
1
2
1
1
1
1 1
1
12

Assam
Tripura
Manipur
finalist entries
Agriculture & Environment
Education
Governance
Health
Women Empowerment &
Inclusive Development
answers and scores
13
which state has the most finalist entries?
which state has the most health entries?
which state has the most special awards finalists?
in delhi, one category is missing, which one is it?
which category has the most entries in delhi?
1
2
3
4
5
Maharashtra 10pt
10pt
20pt
10pt
10pt
Maharashtra
Delhi
Governance
Agriculture and Environment
your
total
score
60
main
special

T +
GRAND JURY PROCESS
On the day of the Grand Jury, the process will involve two rounds of delib-erations
for both Main and Special Award categories. The suggested jury
proceeding is illustrated as below :
Jury Proceeding
1. Round 1- Group Evaluations
Expected Outcome: The group collectively shortlisted a maximum of 2- 3 nom-inations
per category (based mainly on the rank list of technical score) for the
next round.
For this round, all jurors were divided into 3 to 4 groups, basis the number of
shortlisted applications per area category. The groups were divided as per the
area categories of education, agriculture & environment, health, governance,
women empowerment & inclusive development.
Over a stipulated time period, each group was required to study the shortlisted
applicants for their assigned area category and to mark them on a score range of
1-10, 10 being the maximum.
Each juror was provided with necessary supporting documentation for each
shortlisted applicant on laptops/USBs to enable easy referencing.
A facilitator from the M4G Team assisted each of the Juror Groups during the
proceedings.
For each group, the jurors nominated one spokesperson to present the top 2-3
nominations from their group for the next round.
14

T +
2. Round 2- Plenary to finalise Category Award Winners
Expected Outcome: One winner per area category was finalised.
The plenary was based on the discussions and scoring done during round 1 of the
group evaluations.
Basis round 1 deliberations, the juror group spokesperson presented the top 2-3
nominations for each area category.
The related presentation for each nomination, for both the Main and Special cate-gory
awards, was displayed to begin the discussion process.
All jury members participated in this round, shared their views and due ranking
was done.
The duly scored nominations were then totalled, voting on the top ranked nomi-nations
was done to finalise one winner per area category, for both the Main and
Special category awards .
Discussion and voting of one winner per area category was done by the plenary.
For the Main awards category - organisations affiliated to the government/ gov-ernment
agencies/ will be provided with special recognition certificates and no
funding will be provided to them.
In the case where one area category lacks a worthy application, the jury had the
freedom to finalise two winners in a different area category.
Evaluations Framework
To identify % of applications received per category
Desk review to identify eligible applications for each category as per
assessment parameters
Eligible applicants to be scored as per assessment parameters for next
level deliberations
Pre Screening Committee of VF, DEF, GT NextGen & Vodafone India
To identify shortlisted final list of applicants of each awards category as
per filtering criteria and scoring matrix
Collated shortlisted applicants to go through next level
Grand Jury of external sector experts, start-ups, leading consultants &
others to convene on 21 October 2014
To finalize the category winners form the shortlisted applicants
Level 1
Level 2
Level 3
15

Main Awards Finalists
Mobiles for Conservation through Crowd Sourced Wildlife
Information Collection - The Shola Trust
Kisan Samridhi - Self Reliant Initiatives Through Joint Action
Fisher Friend Programme - M S Swaminathan Research Foundation
PWX Mobile Reporting - Peer Water Exchange
AGRO-MET - Watershed Organisation Trust (WOTR)
Krishi Gyan Sagar and Krishi Vani – powered by the Green SIM -
International Crops Research Institute for the Semi-Arid Tropics (ICRISAT)
CAI Consumer Connect - Consumers Association of India
Vidya Helpline - Nirmaan Vidya
Citizens Connect - SMC Mobile App - Surat Municipal Corporation
MSakhi - Maternal and CHild Health Package -
Lata Medical Research Foundation
Contact Tracing & Active Case Finding - Operation ASHA
Arogya Sakhi - Swayam Shikshan Prayog
Suyojana - Swasti, Health Resource Centre
Project Asha - Muktaa Charitable Foundation
SERVIS (EyeConnect Application) - Sri Kanchi Kamakoti Medical Trust
104 Sarathi Helpline - Health Management and Research Institute (HMRI)
mSwasthya - Centre for Development of Advanced Computing (CDAC) - Mohali
Little Sister - Society for Nutrition Education and Health Action (SNEHA)
Digital Book Library - Samarthanam
Mahila Sishu - National Informatics Centre (NIC)
GPower - Child In Need Institute (CINI)
16

Special Awards Finalists
Favourites Special Awards Finalists History
Mobile Internal Control System (ICS) Solutions - Aditi
Organic Certifications Pvt. Ltd.
Behtar Zindagi - Handygo Technologies Private Limited
e-krishaksahyogi (e-KS) - Indian Society of Agribusiness
Professionals (ISAP)
Apps for Farmer - Jayalaxmi Agrotech
WWF Cyclothon - World Wide Fund For Nature India
Balaee Kosh - Shailani Software Solutions LLP
Chinh Early Education Web Channel - Chinh India
m-Classroom for Child Rights and Development -
Manitham Charitable Trust
Citizen COP - Infocrats Web Solutions Pvt. Ltd.
Lets Shoot Up - Mobiwhiz Technologies LLP
Voice RTI Platform - The Informed Voter Project
JumpinJumpout - Tech Services India Private Limited
(SmartShehar)
Thiruvananthapuram City Police APP (TCP App) - UST Global
CommCare for CRS ReMind - Reducing Maternal and
Newborn Deaths - Dimagi Software Innovations Pvt. Ltd.
MAYA Health Initiative - Movement for Alternatives and Youth
Awareness (MAYA)
Mobile Solutions for Information and Care of Children
Suffering from Cancer - St. Jude India Childcare Centres
Telemedicine Mobile Solution - BNH Telemedicine Centre
Safety App-Use of Technology for Girls Safety - Plan India
17

agriculture and environment
The Shola Trust
Self Reliant Initiatives Through Joint Action (SRIJAN)
M S Swaminathan Research Foundation
Peer Water Exchange
Watershed Organisation Trust (WOTR)
ICRISAT (International Crops Research Institute for Semi Arid Tropics)
The Projects/Ideas under this category should be capable of improving the
performance of key agricultural and environmental indicator(s) as well as
facilitate innovations in these segments. One of the critical challenges of
our era is to balance the competing lifestyle demands vis a vis conserving
the scarce natural resources. The projects under this category are expected
to imbibe the challenge of using mobile technology to help individuals,
government & industries realise greener objectives:
Enabling Good Agriculture Practices
Water Conservation
Pollution / Air
Measuring / Reducing Waste
Biodiversity
Energy Conservation
Wetland Conservation
Measuring / Reducing Carbon
Footprint
Other Agriculture/ Environment
related projects
Any other in line with the above
18

Mobiles for Conservation through Crowd Sourced
Wildlife Information Collection
Mobile/Phone: 9882000000
Email: tarsh@thesholatrust.org
URL: www.thesholatrust.org
Organization: The Shola Trust
Location: Gudalur, Tamil Nadu
Contact Person: Tarsh Thekaekara
Saving lives via early warning of
elephant presence
Established in 2008, The Shola Trust is a non-profit organisation, operated by young
professionals. It works for nature conservation in Gudalur, near the Mudumalai Ti-ger
Reserve in the Nilgiris region of South India. This project was conceived based
on the observation that awareness of wild elephants’ presence eliminates human
deaths from man-animal encounters and uses the power of mobile technology in a
rural area with high penetration to resolve any communication challenges faced by
poor members of the community.
The project called “Mobile-based monitoring and early warning system for ele-phants
and wildlife information collection system” has two components. The first is
the ‘crowd sourced elephant monitoring and early warning system’ wherein select-ed
volunteers (starting with field staff of the local forest department) report on the
nearby presence of wild elephants via a SMS into the central system. The system
maintains a database of subscribers in villages that are prone to encounters with
wild elephants. The incoming SMS alerts warn nearby subscribers about elephant
presence. The second component of the project seeks to collect information from
citizens on wildlife and biodiversity. Members of the local community can send im-ages
and sound recordings over their mobile phones to a central database for fur-ther
analysis and documentation by experts.
19

Email: vedarya.1958@gmail.com
URL: http://srijanindia.org
Kisan Samridhi
Organization: Self Reliant Initiatives
Through Joint Action (SRIJAN)
Location: New Delhi
Contact Person: Ved Mitra Arya
A mobile- based soya crop monitoring system
that enables women farmers increase
profitability, productivity and efficiency
Set up in 1997, Self-Reliant Initiatives Through Joint Action (SRIJAN) works to em-power
the rural poor in areas such as agriculture, horticulture, dairy, livelihoods, water
resources management, etc. The project Soya Samriddhi project seeks to increase
the profitability of small women farmers by use of mobile phones by community rep-resentatives
to monitor, control and increase productivity, efficiency and profitability
of soya crops. SRIJAN field representatives at the grassroots level use a mobile phone
to register the women farmers in the programme and build a complete profile with
primary details, land details, crop details, bank details, resource details etc. Secondly,
they survey the exact area of the crop and suggest inputs based on exact area to op-timise
input costs and increase productivity and quality. Each selected profile is then
geo-tagged for traceability, making it locally and globally competitive.
Women farmers feed in the relevant data capturing inputs used in the farm and receive
advice based on practices followed; thus enabling timely implementation of the pack-age
of practices. The Soya Samriddhi service also captures issues with images and voice
records and provides farmers with immediate advisory from the central SRIJAN team. In
addition, the service predicts/forecasts of harvest and helps in the harvest collection/
allocation of warehouses and provides price and weather information over a simple
mobile phone. Since its implementation in January 2014, 700 women farmers have
been benefited by the project implemented in 17 villages of Rajasthan.
20

Mobile/Phone: 9444391467`
Email: anabel@mssrf.res.in
URL: www.mssrf.org
Fisher Friend Programme
Organization: M S Swaminathan
Research Foundation
Location: Chennai
Contact Person: Ms Nancy J Anabel
Fisher Friend Programme, a unique
mobile-based information system helping
resource poor fishermen across five state
Founded in 1988 by Dr. M. S. Swaminathan, M S Swaminathan Research Founda-tion
(MSSRF) operates in five major programme areas — Coastal Systems Research,
Biodiversity and Biotechnology, Ecotechnology and Food Security, Gender and
Development, and Informatics. The MSSRF launched the Fisher Friend Programme (FFP)
in 2007. FFP is a pioneering, mobile based, knowledge services intervention adopting
a shore-to-shore approach, providing a decision-making support system to protect and
empower small craft resource poor fishers. The Fisher Friend Mobile Application (FFMA)
provides fishermen with a 24 hours helpline, text and audio SMS services, phone-in pro-grammes
and skills development features.
FFP has been implemented in Tamil Nadu, Andhra Pradesh, Kerala, Orissa, and
Pondicherry. It provides ocean state forecast (OSF), potential fishing zones (PFZ),
sustainable fisheries information, market prices, and government schemes. In
addition, FFMA equipped with GPS, provides International Border alerts (IBL), tuna
PFZ, danger zones, fishing routes, disaster alerts, news flash, and emergency
contacts. Under the skills development feature, fishermen are equipped in new fishing
technologies and fish quality management techniques. PFZ enhances fishing
efficiency and productivity of fishermen by providing coordinates of shoal locations.
IBL alerts fishermen about Sri Lankan waters, thus helping them stay out of territori-al
conflicts. Phone-in programmes and audio video conferences facilitate discussions
with experts. As per most recent calculations, FFP issues audio advisories to over 12,358
users on a daily basis.
21

Email: rajesh@peerwater.org
URL: http://in.peerwater.org
PWX Mobile Reporting
Organization: Peer Water Exchange
Location: Bengaluru
Contact Person: Rajesh Shah
Launched in 2006, Peer Water Exchange (PWX) is the programme arm of Blue
Planet Run Foundation (now Blue Planet Network). It is now the water sector’s
clearinghouse, the global marketplace to select, fund, manage, and track the
impact of all water and sanitation projects collaboratively, efficiently, and ver-ifiably.
In February 2011, PWX launched SMS reporting to receive field reports
on water and sanitation projects.
This innovative service helps connect field personnel, working in remote areas
without good internet coverage, to send in SMS notes, which are attached to
the main project report. Furthermore, in January 2013, PWX launched an An-droid
app that allowed rich reports (photos, audio, text, GPS, etc.) to be gener-ated
from the field. In addition, the team added the PWX MetriX feature on the
app, so that specific field data such as height of water, number of users, etc.
could also be entered from the field. Field reports help managers and funders
monitor, track and address all applicable issues on a real-time basis. These
notes allow entire organisations to learn and share critical lessons since they
replace bi-lateral communications with broadly visible storage and distribution
channels. Since its implementation, over 10,000 people/users have benefited
from the project being implemented in several villages across 8 states in India.
22
ASMS-based field reporting application
to monitor water and sanitation projects
across 8 states in India

Email: shashikant.mehetre@wotr.org.in
URL: www.wotr.org
AGRO-MET
Organization: Watershed Organisation
Trust (WOTR)
Location: Pune, Maharashtra
Contact Person: Ajay Shelke
Founded in 1993, Watershed Organisation Trust (WOTR) is a non-profit currently
operating in 7 Indian states – Maharashtra, Telangana, Andhra Pradesh, Madhya
Pradesh, Rajasthan, Jharkhand and Odisha. To reduce risks and improve agricultural
productivity despite harsh or unreliable local climatic variations, WOTR launched
a knowledge-embedded service to farmers that provides crop and locale-specific
agro-advisory via SMS on weather forecasts and the particular crop growth stage.
The pilot project implemented in Maharashtra has two components – Agro-Met and
Agro-Mate. Agro-Met uses mobile technology for three processes of capturing data,
monitoring and maintenance and dissemination of agricultural information. WOTR
has installed 69 Automated Weather Stations (AWS) directly linked to the WOTR’s
servers. The AWS send real time data to WOTR’s servers through SMS or GPRS pack-ets.
The India Meteorological Department (IMD) receives this data and provides 3‐
day weather forecasts for the specific project areas on a daily basis. Farmers receive
these short-term and long-term forecasts in local language through SMS for timely
implementation of agricultural practices. Agro-Mate is an IT‐enabled, query–driv-en
automated content management system that generates specific crop advi-sories
that are tailored to local weather and soil conditions. After due consolidation,
Agro-Mate then sends relevant and critical information by SMS.
23
A mobile enabled agro-advisory service
that is reducing farming risks and improving
agricultural productivity.

Krishi Gyan Sagar and Krishi Vani
- powered by the Green SIM
Contact Person: Dileepkumar Guntuku
Email: G.Dileepkumar@cgiar.org
URL: www.icrisat.org
Organization: International Crops
Research Institute for the Semi-Arid
Tropics (ICRISAT)
Location: Patancheru, Telangana, India
Established in 1972, the International Crops Research Institute for the Semi-Arid
Tropics (ICRISAT) is a non-profit organisation engaged in agricultural research. To meet
the challenge of providing the right information at the right time to resource-poor
small farmers and thereby significantly raise their productivity, make them more
shock-resilient and enable them to seize opportunities to raise their incomes, ICRISAT
initiated in 2013 a project called Krishi Gyan Sagar and Krishi Vani powered by
Airtel’s Green SIM.
Krishi Gyan Sagar (pull-based ICT enabled knowledge base) application supports
both tablet/smart phone as well as web. The application consists of various mod-ules
for executing several information and input delivery services to farmers. This
includes soil health modules, a crop knowledge base, improved farm management
videos, farmer-field-crop record database, officers’ and experts’ database, buy and
sell virtual transaction platforms and other features. In addition, the web-based
application helps users generate quick reports and access market intelligence and
decision-support systems for improving their productivity and profitability. Krishi
Vani (push-based ICT enabled knowledge base) is a mobile mediated agro-adviso-ry
platform that delivers 35 free voice messages in regional languages every week
per farmer in 16 categories such as weather, market, crop information, government
schemes, nutrition, health etc. Since its inception in 2013, the project has benefited
around 40,000 smallholder farmers so far.
24
Krishi Gyan Sagar and Krishi Vani, a
mobile-based information delivery system giving
resource-poor farmers timely information

education
Consumer Association of India
Nirmaan Vidya
The Projects/Ideas under this category should be capable of demonstrating
impacts on the community through application of Mobile Platform/Technol-ogy
based innovations in Education sector. This category aims to acknowl-edge
the work/concept which has the potential to contribute to the skills
of an individual/group and to build a nation’s human capital. This category
aims to encompass all noteworthy work done under the following segments
within Education domain:
Primary education to higher
eudcation
Knowledge dissemination/
awareness
Skill development
Vocational training
Capacity building programs
25

Email: kk0310@gmail.com
URL: http://caiindia.org
CAI Consumer Connect
Organization: Consumers
Association of India
Location: Chennai, operational pan-India
Contact Person: Mr.K.Krishnakumar
Helping consumers register complaints
anywhere and anytime via an innovative
mobile app- Consumer Connect
Established in 2001, Consumers Association of India is a voluntary consumer organisa-tion
based in Chennai with members all over India. Its objectives are to spread aware-ness
among citizen consumers, educate consumers about their responsibilities and
rights and emerge as a strong all India body representing consumers and ensuring
that their voices are heard at the right platforms. It also provides voluntary service and
support to consumers on various issues that affect their rights.
In 2012, CAI launched CAI Consumer Connect, the first ever-mobile application that
empowers consumers to register a complaint from anywhere, anytime. Most impor-tantly,
it solves the challenge many consumers face to learn the process of registering
consumer complaints. The mobile app is downloadable free of cost from CAI’s web-site
or the Google Play Store. Once downloaded, consumers can register a compliant
easily from their phones, immediately capture images of defective products and send
the complaint to CAI with the simple click of a button. CAI acknowledges receipt of
the complaint. The application is integrated with CAI’s ICT-enabled Complaint Man-agement
System. The application is also being developed in vernacular languages to
make it easily accessible to rural consumers as well. Since its launch in 2012, over
1500 consumers have benefited from the project.
26

Email: chandra.puch@nfrmaan.org
URL: www.nirmaan.org
Vidya Helpline
Organization: Nirmaan Vidya
Location: Odisha, Andhra Pradesh
and Telengana
Contact Person: P. Chandra Sekhar
A toll-free Vidya Help Line empowering
rural students advance their academic
and career journeys
Established in 2007, Nirman Organisation is a non-profit organisation dedicated to
helping rural and underprivileged people primarily in the two major areas of educa-tion
and livelihoods. Apart from many other projects, Nirman launched its toll-free
Vidya Help Line (VHL) project in 2010 to help student callers get authentic and
reliable answers to queries related to career guidance, admissions counselling, ex-amination
results, scholarships, education loans, training institutes etc.
When a student calls the given number, the Nirman Vidya Call Centre picks up the
call and records it in its database, whilst a career expert provides the necessary guid-ance.
VHL also has a Voice/SMS based system that disseminates relevant informa-tion
such as important notifications on scholarships, fellowships, etc. to students
below Class 12, their parents and school dropouts in the vernacular language of
Telugu. With this solution, a large number of students, especially the visually im-paired,
are informed about the opportunities within a short duration and the infor-mation
reaches them directly. Since its launch in 2010, more than 53,000 students
and drop outs have called VHL for various queries on career guidance and career
information. VHL has also sent out over 200,000 voice and text messages.
27

Main Award Finalists
governance
Surat Municipal Corporation
impact on the community by bringing positive change in the basic gover-nance
– administrative mechanisms in India. Application of such Mobile
Platform Technology based best practices which contribute to accountabil-ity
and transparency in the public service delivery systems along with facil-itating
service delivery mechanisms are covered under this category. The
project/idea should be capable of showcasing the role of mobile technology
in improving governance and development impact.
Sustenance of community devel-opment
programmes (in health,
education, etc)
Sanitation programmes
Livelihood enhancement
Public distribution system
Eradicating poverty, hunger and
malnutrition
Promotion of cultural or historic
artefacts
Rural employment
28

Citizens Connect - SMC Mobile App
Email: commissioner@suratmunicipal.org
URL: www.suratmunicipal.gov.in
Organization: Surat Municipal Corporation
Location: Surat, Gujarat
Contact Person: Milind Torawane IAS
Citizen Connect SMS mobile app that empowers
citizens with access to information and grievance
redressal of local government services
Surat Municipal Corporation became the first municipal corporation in India to in-troduce
a mobile application for citizens when it launched the Citizens Connect
SMC Mobile App in 2013. The mobile app that is downloadable free of cost on the
corporation’s website or Google Play Store offers a whole range of informative, in-teractive
and transactional services to citizens.
In informative services, the app allows citizens to access information on registra-tion
details of shops and establishments, elected and administrative wings, active
tender information, recruitment advertisements and rainfall information. In inter-active
services the app covers complaint registration, sharing of feedback, a “Where
can I?” facility which uses GPS technology to help find the nearest redressal facility,
downloading of forms pertaining to various services, various citizen facilities and
emergency toolkit. The transactional services empowers citizens to check and
pay outstanding or advance property tax, check and pay profession tax (EC), check
and pay water meter bills, check and obtain birth certificates and check and obtain
death certificates. The app has become popular within a short space of time with
more than 52,387 downloads from India and in 15 other countries. In addition, the
app has received over 18 million service requests and over 7400 complaints.
29

Main Award Finalists
health
Lata Medical Research Foundation
Operation ASHA
Swayam Shikshan Prayog (SSP)
Swasti Health Resource Centre
Muktaa Charitable Foundation
Sri Kanchi Kamakoti Medical Trust
Health Management and Research Institute (HMRI)
Centre for Development of Advanced Computing (CDAC), Mohali
The Projects/Ideas under this category should be capable of demonstrat-ing
impact on the community through application of mobile platform/
technology based best practices in the health care sector. Pervasiveness of
mobile technology fuels creation of innovative new ways to deliver health
information and services. Therefore, this category aims to acknowledge
the projects/ideas which possess the potential to build innovative mobile
platforms to enable the interoperability of all health-related information
and databases. This category aims to encompass all noteworthy work done
under the following segments within healthcare domain:
Health and Sanitation
Maternity & Child Care
Old Age
Women Health
Hospital
Other Well-being Projects
30

MSakhi - Maternal and CHild Health Package
Email: dr_apatel@yahoo.com
URL: www.latamedicalresearchfoundation.org
Organization: Lata Medical
Research Foundation
Location: Nagpur, Maharashtra
Contact Person: Dr. Archana Patel
Mobile application M-SAKHI augmenting the
community health workers’ efforts to improve
maternal-child health and nutrition
Set up in August 1999, the Lata Medical Research Foundation is a non-profit or-ganisation
which has contributed significantly to research in the diverse areas of
child health, thalassemia, sickle cell anaemia, tuberculosis, HIV, cardiology, oncol-ogy,
bioinformatics, etc. In 2013, LMRF launched an innovative M-health package
M-SAKHI (Mobile Solutions Aiding Knowledge for Health Improvement) to help
community health workers deliver health information and services for improving
maternal-child health and nutrition.
The project is a mobile-based application meant for data collection by ASHA
workers. The app provides visit reminders for improving visit compliance of ASHAs
and plays counselling audio files in Marathi for birth spacing, diet, early iron and
folic acid supplementation, immunisation and appropriate Infant and Young
Child Feeding (IYCF) practices. The counselling messages help ASHA workers un-derstand
the danger signs related to pre-natal and post-natal pregnancy and aid
in timely reporting to the health facility, thus improving overall health seeking
behaviour in the community. ASHA workers use the app to collect data from ben-eficiaries
and send it to a server, which maintains the data, aides in virtual moni-toring
of the field workers, and helps develop, customise and create monitoring
reports. So far, 10 mobile users, 80 pregnant and lactating women, and their chil-dren
have been covered.
31

Contact Tracing & Active Case Finding
Email: shelly.batra@opasha.org
URL: www.opasha.org
Organization: Operation ASHA
Location: Gwalior, Madhya Pradesh;
Dharavi slums, Mumbai & Cambodia
Contact Person: Dr Shelly Batra
OpASHA’s TB Contact Tracing and Active
Case Finding software increases detection
rates and diagnosis of potential patients
Founded in 2006, Operation ASHA (OpASHA) provides tuberculosis treatment
and education services in 2,053 slums and villages in 9 Indian states and 2 prov-inces
in Cambodia. As part of its larger project of identification and treatment
of TB patients, OpASHA launched in 2013 a mobile application of its Contact
Tracing and Active Case Finding software.
OpASHA’s software seeks to identify and diagnose persons who may have been
exposed to an infected pulmonary positive TB patient. The software works in
two modes – Contact Tracing and Active Case Finding. In both modes, a TB sus-pect
goes through a set of questions, if answer to any of the questions is yes,
the health worker enters contact details of the TB suspect. After the suspect
details are saved, the system keeps track of the suspect through each stage of
diagnosis. The diagnosis is termed as ‘Completed’ if the diagnostic results are in-dicative
of TB. If diagnostic results are negative, the suspect is ‘Archived ‘into the
system. The application can be used on any Android device. Since the launch of
the application, over 7,000 people have been screened in Gwalior, Dharavi and
in multiple districts of Cambodia.
32

Email: sspindia1@gmail.com
URL: www.sspindia.org
Arogya Sakhi
Organization: Swayam Shikshan
Prayog (SSP)
Location: Maharashtra
Contact Person: Ms. Prema Gopalan
Arogya Sakhi, a mobile application helping rural
women entrepreneurs delivering preventive
health care at rural doorsteps
Swayam Shikshan Prayog (SSP) began with rehabilitation and reconstruction work
following the Latur earthquake in 1993. In 2013, it initiated the mobile-enabled Ar-ogya
Sakhi project that aims to deliver preventive health care solutions at the door-step
of rural households through rural women health entrepreneurs, called Arogya
Sakhis - using mobile health diagnostics and modern mobile technology.
Sakhis equipped with tablets and mobile health devices such as blood pressure ma-chines,
glucometers, etc., travel to doorsteps of village women and conduct a series
of tests (preventive) through mobile health devices. They capture the data with the
help of a tablet and upload the results on a cloud server. A physician, hundreds of
kilometres away, currently in Pune, accesses and views the data and provides her
expert comments and generates a medical report. Arogya Sakhis then deliver the
reports, provide verbal clarifications as directed and communicate details of the
care and precautions to the patients at their doorsteps. Those detected with anom-alies
in any of the tests are alerted and those identified with high risks are referred to
SSP’s existing local network of hospitals and doctors. Thus far, the project has bene-fited
over 1800 women in Solapur, Washim, Osmanabad and Ahmednagar districts.
33

Email: shama@swasti.org
URL: www.swasti.org
Suyojana
Organization: Swasti, Health
Resource Centre
Location: Bengaluru
Contact Person: Shama Karkal
An application that enhances efforts of Auxiliary
Nurse Midwives (ANMs) through digitisation of
data and decision support mechanisms
Swasti is a health resource centre established in 2002 with a focus on achieving
public health outcomes for those who are socially excluded. It delivers end-to-end
solutions as well as short and long-term support and facilitation, combining
research and practice. In 2013, it launched a mobile application that provides
decision support to Auxiliary Nurse Midwives (ANMs) in providing maternal and
neonatal care.
The application focuses on antenatal, post-natal and neo-natal care. Starting
with a onetime registration of the client, the application allows the ANMs to
feed in antenatal history, danger signs, examination results and investigation de-tails
of the client. The application also prompts the ANMs to provide necessary
counselling at different stages of pregnancy. With respect to post-natal care, the
application allows the ANMs to feed in details of pregnancy outcome, danger
signs, history, examination and counselling. The application provides decision
support in the form of timely referral notices and identification of complications
at an early stage. The application also allows ANMs to plan field visits and fix
subsequent appointments with clients. It also generates reports summarizing
the work done by the ANM in a month. The application runs on Android phones
and is available in English and Kannada.
34

(+91) (020)-26381234
Email: madhu.oswal@mcf.org.in
URL: www.mcf.org.in
Project Asha
Organization: Muktaa Charitable
Foundation
Location: Mumbai
Contact Person: Dr. Madhu O swal
Project AASHA, a free mobile-based help line
for HIV patients registered with government
HIV treatment centres
Established in 2010, Pune-based Muktaa Charitable Foundation (MCF) is en-gaged
in providing health services to underserved people. In 2011, it launched
Project AASHA that is a free mobile-based service providing anonymous infor-mation
and counselling service for HIV infected people registered with govern-ment
HIV treatment centres.
The service provides HIV infected patients free information and counselling
related to disease management by offering drug options and communicating
the importance of HIV status disclosure. It also provides counselling related to
marital issues, conception and contraception options, nutrition, mental health
issues, financial issues, etc. Project AASHA identifies barriers to HIV medicines
adherence, gives motivational tips to improve adherence, and sends daily SMS
reminders for taking HIV medicine, doctor’s appointment for drug refill and lab-oratory
testing at regular intervals. It also bridges the gap by providing referral
services for financial, legal issues, marriage counselling centres and income
generation centres. To be accessible to the poor people, there is a free call back
service. Finally, the service also carries out online mentoring of outreach work-ers
catering to HIV patients in the community and tracks patients who are “lost
to follow up”. The service has already reached over 15,750 needy HIV infect-ed
people all over the states of Bihar and Maharashtra, especially in difficult to
reach rural districts.
35

SERVIS (EyeConnect Application)
Email: oojasanghvi@sankaraeye.com
URL: www.sankaraeye.com
Organization: Sri Kanchi Kamakoti
Medical Trust
Location: Coimbatore
Contact Person: Dr. Pooja Sanghvi
EyeConnect, a customised mobile
application to overcome eyecare
challenges in remote areas
Established in 1977, the Sankara Eye Care Institution today has 13 eye hospitals
across 6 states of India and provides eye care to the poor. In 2013, it launched Eye-
Connect, a customised Android-based mobile application, to automate communi-ty
eye care. The project addresses multiple challenges faced in outreach programs
in remote areas such as lack of network connectivity and electricity, field workers’
accountability, apathy of rural poor, dropout issues and data accuracy.
Under this project, field workers use mobile phones to survey and screen house-holds
for detection of individuals in need of eye care, and refer them for advanced
evaluation to camps conducted in their area by the hospital using a smart Decision
Support System. The application also promotes awareness of eye ailments, eye do-nation
and availability of eye care services by showing audio-video educative tools
to rural households. Furthermore, the application screens individuals and refers
them to base hospitals for surgical interventions, guides identified individuals to
forthcoming nearby camps through a geo tagging feature and uses captured infor-mation
to plan future eye care service delivery activities. A pilot project launched
across four villages over a period of three months has benefited 705 people.
36

Email: partha_c@hmriglobal.org
URL: www.piramalswasthya.com/
104 Sarathi Helpline
Organization: Health Management and
Research Institute (HMRI)
Location: Guwahati, Assam
Contact Person: Partha P Chakraborty
104 Sarathi, a health information and
advisory helpline for people in Assam’s
remote areas
Founded in 2007, HMRI is a non-profit organisation working in the health care
sector. In 2010, it launched a 24x7 Health Information Helpline called 104 Sarathi
which enables citizens from any part of Assam to call in and avail free services.
The first point of contact for each caller is the Health Advisory Officer (HAO) who
registers the caller by capturing basic demographic details such as name, age,
etc. and generates a unique identification number that the caller can use later
to skip the registration process. The HAO triages each call into Emergency and
Non-Emergency call. Emergency calls are immediately routed to a medical offi-cer
who diagnoses and provides basic first-aid services before transferring the call
to 108 emergency services. For non-emergency calls, the HAO provides health
advice by diagnosing callers using a state-of-the-art, validated, and standardised
portfolio of protocols embedded in a Clinical Assessment Decision System Soft-ware
(CADSys). With this software, HAOs are able to provide standardised and
qualified medical advice to the caller and thereby allowing doctors to focus only
on cases requiring special intervention. Callers can also get directory information
and register complaints. Since its launch, 104 Sarathi has provided services to
nearly 2.4 million people across Assam.
37

Email: saurav@cdac.in
URL: www.cdac.in
mSwasthya
Organization: Centre for Development
of Advanced Computing (CDAC), Mohali
Location: Mohali, Punjab
Contact Person: Saurav Gupta
mSwasthya, a first-of-its-kind healthcare
app store with more than 20 mobile apps
for health care and fitness
The Centre for Development of Advanced Computing (CDAC), Mohali launched
in March 2013 mSwasthya, a first-of-its-kind healthcare app store that provides
more than 20 mobile apps on health, wellness and fitness encouraging people
to take up a healthy lifestyle. For example, the ‘Diabetes-Monitor’ app allows
diabetics to maintain a record of their glucose values and see a trend chart
to monitor their health. The ‘Consult a doctor’ application allows the users to
directly consult a doctor from their mobile devices. The ‘Hospital-Search’ app is
suited for travelers who are not aware of their vicinity as during a medical emer-gency,
they can use this app to find out the list of nearby hospitals/ clinics and
see their contact details, distance from their present location and user ratings.
mSwasthya also provides an in-app calling facility and navigation to the select-ed
hospital/clinic. The Child Immunisation Alert System (CIAS) sends immuni-sation
alerts as per government recommendations over SMS, emails, and push
notifications. Some of the other apps are Calorie Counter, Activity Tracker, BMI
Calculator, Blood Pressure Monitor, Walking, Cycling, Stress Calculator, etc. All
the apps can be downloaded to smart phones free of cost. So far there have
been over 10,000 downloads.
38

Women Empowerment & Inclusive Development
SNEHA (Society for Nutrition Education and Health Action)
Samarthanam Trust for the Disabled
National Informatics Centre
Child in Need Institute
The objective for including this category is to further promote the idea of a
developed society by uprooting discrimination related to gender and by im-bibing
idea of inclusion to lead positive impact on growth and development
by providing equal opportunities to all. This segment covers projects/ideas
that should be capable of showcasing responsible use of mobile technology
and encouraging leveraging of mobile platforms for the benefit of society as
enlisted below:
Promoting Gender Equality
Women Empowerment
Rural Development
Tribal Area Development
Creating Opportunities for Differ-ently
Abled
39

919820380897
Email: nayreen@snehamumbai.org
URL: www.snehamumbai.org
Little Sister
Organization: SNEHA (Society for Nu-trition
Education and Health Action)
Location: Mumbai, Maharashtra
Contact Person: Nayreen Daruwalla
Little Sisters project helping tackle the
social issue of domestic violence with
mobile phone technology
Since 2001, the Society for Nutrition Education and Health Action (SNEHA)
has been working in Dharavi, Mumbai to reduce maternal mortality, new-born
mortality, malnutrition and domestic violence. In April 2014, SNEHA
launched the Little Sisters project which uses smart phones for a crowd
sourced notification, tracking and response coordination system for domes-tic
violence cases.
SNEHA has developed and customised three different mobile technology
solutions. The first is a smart phone survey using Open Data Kit to increase
reporting and map domestic violence incidents. The second is EyeWatch,
an emergency alert system that is integrated with its response coordina-tion
system of field staff and it helps with live tracking, mapping, raising
emergency response and video audio recording. Third, a toll free number
has been set up that is given to the clients coming to the counselling cen-tre.
Whenever survivors face another incident of violence, they can send a
missed call to raise an alert for immediate intervention. It is also possible
for SNEHA to send an inconspicuous SMS periodically to these clients to
prevent any form of repeat violence on them. SNEHA has also developed a
Little Sister Club of 10 youths in the community to intervene in domestic
violence issues. So far, 255 survivors have benefited.
40

Digital Book Library
Email: mahantesh@samarthanam.org
URL: www.samarthanam.org
Organization: Samarthanam
Location: Bengaluru, Karnataka
Contact Person: Mahantesh G.K
Samaratham Digital Book Library enabling
the visually impaired access books using
mobile phones.
Established in 1977, the Samarthanam Trust for the Disabled has been work-ing
for inclusive development of people with disabilities (PWDs), especially the
visually impaired. In 2007, the trust launched a mobile-based Digital Book Li-brary
project for students in the age group of 15-35 years.
Using applications such as JAWS (Jobs Access With Speech) and DAISY (Digital
Access Information System) the project seeks to convert printed books into
audio format so that students can access them on their mobile phones. The
Samarthanam Digital Studio was set up with the support of Tech Mahindra &
Philips in 2008. Through DAISY, printed texts are converted into voice/spoken
format in MP3 files. Students or other beneficiaries can listen to the file us-ing
an MP3 player on their mobile. Under the guidelines of DAISY Forum India
(DFI), the books are recorded and edited to ensure optimum quality. In addi-tion,
books are also scanned and edited so that visually challenged people can
access the content in audio mode using screen-reading software. The aim is to
ensure that the entire set of academic material prescribed by the concerned
University is recorded and made available to visually challenged students. The
project is benefiting over 800 students every year.
41

Email: sekhar@nic.in
URL: http://www.ap.nic.in/
Mahila Shishu
Organization: National
Informatics Centre
Location: Andhra Pradesh & Telangana
Contact Person: K. Rajshekher
MAA- Mahila Shishu, an integrated
solution of all women and child
welfare related applications
Under the MAA- Mahila-Shishu project launched in 2013, the National Informatics
Centre has developed one single mobile phone application that integrates all wom-en
and child related applications as a one-stop solution. The portal has been devel-oped
as an integration of three departments, namely Rural Development, Women
and Child Development and Health.
The application enables information to be captured by field workers working in any
of the three roles of Village Organisation (VO) or Auxiliary Nurse & Midwives (ANM)
or Anganwadi Workers (AWW) through one-time registration for a single beneficiary
avoiding registration at three places. The entire application has been developed us-ing
open source technologies. The application allows online submission from any-where
in the world. It captures data regarding pregnant mother registration, ANC
services, PNC services, delivery services, immunisation services, supplementary
nutrition services, take home ration, folic acid and iron tablet distribution, referral
services, pre-school education, counselling services, health check-ups and early
intervention, growth monitoring, tracking infant mortality rate, maternal mortality
ratio, girl child insurance services, tracking and monitoring of high risk cases, etc.
So far, the project has benefited 5.1 million pregnant women, 4.2 million children,
20,339 auxiliary nurse and midwives and 73,249 ASHA workers in the states of
Andhra Pradesh & Telangana.
42

Email: indrani@cinindia.org
URL: www.cini-india.org
GPower
Organization: Child in Need Institute
Location: West Bengal
Contact Person: Indrani Bhattacharya
GPower - Empowering adolescent Girls for suc-cessful
transition from childhood to adulthood by
enabling access to government entitlements
Founded in 1974, Child in Need Institute (CINI) works for integrated development
and empowerment of poor people, especially women and children and runs oper-ations
in West Bengal, Jharkhand and Chhattisgarh. CINI has launched GPower that
is a Digital ICT system that leverages the power of social media, mobile technology,
analytics and cloud technologies for tracking the vulnerabilities of adolescent girls
on issues such as early marriage, school drop-outs, trafficking, child labour, etc. on
a real time basis. It further simplifies their access to services offered by government
flagship programmes.
GPower not only supports collection of ground-level data, but also manages data
through a cloud-based system and makes it available to the girls and the stakehold-ers
for effective convergence efforts. Community Facilitators (CF) collect the data
on Android tablets equipped with a local decision support system application. This
solution has features that enable error-free data collection, vulnerability analysis,
and alert and reminder generation. The CFs register each beneficiary and maintain
records on her status such as her health, her progress in school, the various schemes
she is beneficiary of and her entitlements. Since 2013, the project has benefited
1018 adolescent girls from 10 villages of Midnapore district in West Bengal.
43

44
special award finalists
agriculture and
environment
The Projects/Ideas under this category should be capable of improving the
performance of key agricultural and environmental indicator(s) as well as
facilitate innovations in these segments. One of the critical challenges of
our era is to balance the competing lifestyle demands vis a vis conserving
the scarce natural resources.
Subcategories can be seen on page 18
Handygo
Technologies
Private Limited
Aditi Organic
Certifications
Private Limited
Indian Society of
Agribusiness
Professionals (ISAP)
Jayalaxmi
Agrotech
World Wide Fund for Nature India

Mobile Internal Control System (ICS) Solutions:
Enabling Integrity, Empowering Farmers and
Enhancing their Competitiveness
Mobile-based trace-ability
support tool for
organic farming
Organization: Aditi Organic
Certifications Private Limited
Location: Bengaluru
Contact Person: Narayana Upadhyaya
Email: aditiorganic@gmail.com
URL: www.aditicert.net
Aditi Organic Certifications Private Limited has launched a Mobile Internal Control
System Solution to serve as a strategic traceability support tool for organisations
involved in organic farming. The solution provides access to useful and relevant
information to users and key personnel in real time. The platform leverages existing
wireless data networks to allow companies to capture transactional information
at the source even in remote locations with minimal or no telecommunications
infrastructure. Mobile technologies are deployed to capture field level transactions
with the farmers and to monitor the movement of produce within the value chain to
improve the overall efficiency, visibility, transparency and accountability.
45

Behtar Zindagi, an af-fordable
mobile-based
information and advisory
service for farmers
Behtar Zindagi
Organization: Handygo Technologies
Private Limited
Location: New Delhi
Contact Person: avanya Sharma
Email: lavanya.sharma@handygo.com
URL: www.handygo.com
Handygo Technologies launched the Behtar Zindagi (Better Life) mobile service
in 2009. An IVR accessible package provides farmers information and advice on
relevant topics such as agriculture crops, fisheries, livestock, mandi rates, weath-er
forecasts/alerts, self-employment and government schemes, rural health, and
financial literacy. Subscribers get information and alerts in their regional languages
either as IVR dialogue/voice or by SMS. The service is easily navigable and is handset
independent. It is available at Rs 1 per day across all mobile operators and across all
states. About 6 million people are currently using the service.
46

Helping farmers earn
more with timely
information
e-Krishaksahyogi (e-KS)
Organization: Indian Society of
Agribusiness Professionals (ISAP)
Location: New Delhi
Contact Person: Gaurav Vats
Email: gaurav@isapindia.org
URL: www.e-krishaksahyogi.org
The Indian Society of Agribusiness Professionals (ISAP) has launched a mobile applet
e-KrishakSahyogi (e-KS) that provides relevant and useful information in areas such
as proven cropping techniques, weather forecast and related agro-advisory, mar-ket
prices etc. to farmers in a timely manner. The information is provided in audio
and video formats with the objective of minimising a farmer’s probable losses and
enhancing the efficiency of his processes and practices. The information and video
clips can be accessed by any low-end handheld device. Since its launch in April,
2013, the project has benefited 5046 farmers from 97 villages of five blocks of Jaipur
district in Rajasthan.
47

App to provide
crop-specific infor-mation
to farmers
Apps for Farmer
Organization: Jayalaxmi Agrotech
Location: Hagaribommanahalli
Contact Person: Anand Babu
Email: anand@jayalaxmiagrotech.com
URL: www.jayalaxmiagrotech.com
Jayalaxmi Agrotech launched a mobile application in 2014 to provide illiterate
farmers with end-to-end crop-specific information and agronomic practices in
regional languages through audio visuals. The app also provides high-end solutions
like analytics and decision support system and can work without internet once it is
transferred to the farmer’s Android smart phone. The for-profit social enterprise has
already disseminated 6000 mobile applications for 10 different crops in 5 districts
of north Karnataka. The first 5000 downloads were sponsored by NABARD and now
farmers are buying the app as there is demand for it.
48

Cyclo- a unique app help-ing
cyclists measure their
contribution towards
environment protection
WWF Cyclothon
Organization: World Wide Fund for
Nature India
Location: New Delhi
Contact Person: Himanshu Pandey
Email: hpandey@wwfindia.net
URL: www.wwfindia.org
The World Wide Fund for Nature (WWF) India has launched Cyclo, a fitness based app
with the aim to promote environment conservation. It is an OS and device inde-pendent
application that can support any web-enabled mobile type. Cyclo enables
nature enthusiasts to donate cycling miles for the planet by encouraging their peers
to follow suit. This can be done through a host of features like public/private groups
management, tracking events and activities, creation of routes on maps with way-points
and utility points, a real-time GPS tracker, an activity monitor, activity statistics
etc. Based on the premise that a five percent increase in cycle trips across the world
would cumulatively save 100 million tonnes of CO2 emissions annually, the applica-tion
seeks to promote bicycle riding and environmental awareness.
49

education
impacts on the community through application of Mobile Platform/Technol-ogy
based innovations in Education sector. This category aims to acknowl-edge
the work/concept which has the potential to contribute to the skills of
an individual/group and to build a nation’s human capital.
Shailani Software Solutions LLP
Chinh India
Manitham Charitable Trust
50

BalaeeKosh, a
marathilanguage
mobile enabled
general knowledge
encyclopedia
Balaee Kosh
Organization: Shalani Software
Solutions LLP
Location: Pune
Contact Person: Lalkar Chhadawelkar
Email: lalkar@shailani.com
URL: www.shailani.com
In 2014, Shailani Software Solutions launched a mobile version of its award-win-ning
BalaeeKosh general knowledge digital encyclopedia in Marathi. The app offers
offline over 12000 pages of information on various general knowlege subjects
supported by over 7000 images and maps. It also has unlimited practice sets based
on over 15000 GK questions and a facility to upgrade the content. The application
can be purchased at a nominal cost of Rs 199/- from Shailani’s shopping portal or
its Pune office. The desktop and Internet versions have already reached over 70000
households and over 1000 schools. The mobile version has reached over 1000 users
so far.
51

Chinh Early Education Web Channel
Early Education Web
Channel featuring films
for children, made by
children on mobile phone
Organization: Chinh India
Location: New Delhi
Contact Person: Meenakshi Vinay Rai
Email: raientertainment@yahoo.com
URL: www.chinh.in
Chinh Early Education Web Channel is a unique mobile application through which
films for children and those made by children are made available to children on their
mobile phones. The Four Birds and One Million Stories Project aims to understand
the lives of children and young people in different age groups by empowering them
to think critically, think creatively, communicate effectively and empathise with oth-ers.
The project enables children to work out storyboards, choose and create their
own visuals and make their own films that are made available on the channel. So far,
the application has benefited more than 500,000 children.
52

m-Classroom for Child Rights & Development
mClassroom project
raising awareness
about education in
rural communities
Organization: Manitham
Charitable Trust
Location: Manamadurai
Contact Person: B.S.Vanarajan
Email: trust.manitham@gmail.com
URL: www.manitham.org.in
Manitham Charitable Trust launched in 2014 an m-Classroom project that focuses
on building awareness on quality education and ensuring protection of child rights.
The m-Classroom model is based on a conference-call equivalent, with multiple
communities connected to the same line, and a central resource person from
Manitham providing information on critical issues and responding to the commu-nities’
queries. This helps maintain qualitative information flow on key areas. The
m-Classroom phone calls can be recorded and stored in every community, and can
be accessed multiple times. This enables Manitham’s mentors provide on-ground
assistance to help the community make good use of the information. So far, 375
students in rural Tamil Nadu have benefited.
53

governance
impact on the community by bringing positive change in the basic gover-nance
– administrative mechanisms in India. Application of such mobile
platform technology based best practices which contribute to accountabil-ity
and transparency in the public service delivery systems along with facil-itating
service delivery mechanisms are covered under this category. The
project/idea should be capable of showcasing the role of mobile technology
in improving governance and development impact.
Infocrats Web Solutions Private Limited
The Informed
Voter Project
Mobiwhiz
Technologies
LLP
Tech Services India
Private Limited
(SmartShehar) UST Global
54

Citizens Cops use
mobile application
to help policing
Citizen COP
Organization: Infocrats Web Solutions
Private Limited
Location: Indore, M.P.
Contact Person: Rakesh Jain
Email: rakesh@infocratsweb.com
URL: www.citizencop.org
Infocrats has launched a mobile phone application that allows citizens to help in
policing and maintaining general law and order in the state of Madhya Pradesh. The
application - Citizen Cop has features such as Report an Incident, Help Me (SOS) for
Emergency Help), e-LaxmanRekha, Search Towed Vehicle and Vehicle Owner Search
and Auto-Taxi Fare Calculator. Citizens can download the app free and feed four mo-bile
numbers of friends and family for sending SOS messages as SMS, in case of du-ress.
The SMS also goes to local police stations. The service launched in five cities
of Madhya Pradesh and has since connected 46,000 people with the initiative. The
police now want the service implemented in all districts of the state.
55

Using Lets Shoot Up,
a mobile app to monitor
progress of public projects
Lets Shoot Up
Organization: MobiWhiz
Technologies LLP
Location: Cuddalore
Contact Person: S.BaraniKumar
Email: baranikumar.s@mobiwhiz.in
URL: www.mobiwhiz.in
MobiWhiz have developed an Android mobile application - Lets Shoot Up - that func-tions
as a citizen journalism tool. The application enables the user to send consol-idated
reports with audio/video/photos from the field to a designated server. The
application automatically records the time and location of sending the report. The
application can now be customised by traffic police to record and report traffic vio-lations,
and monitor progress on various public projects. Relevant civil servants and
ministers can remotely track the work of various public department projects and their
progress from within the application. More information is available on the website.
56

mumbaivotes.com - Use
your mobile, talk to your
elected representative
Voice RTI Platform
Organization: The Informed
Voter Project
Location: Mumbai
Contact Person: Hatim Baheranwala
Email: hbaheranwala@mumbaivotes.com
URL: www.mumbaivotes.com
The Informed Voter Project organisation has launched a mobile-based Voice RTI plat-form
- mumbaivotes.com - that aims to provide an ordinary citizen of the country with
a simple and effective mechanism to directly reach and engage with their elected
representatives. The application allows any individual to call a number, select a local
representative to leave a question for, and then record the question. Once a response
is recorded, the user receives an SMS/call back from the system and will be able to
listen to the answer. A user will also be able to listen to Voice RTIs left by other users.
57

JumpinJumpout, a unique
way to use mobiles to
share vehicles and
reduce traffic jams
JumpinJumpout
Organization: Tech Services India
Private Limited (SmartShehar)
Location: Mumbai, Maharashtra
Contact Person: Chetan Temkar
Email: ctemkar@jumpinjumpout.com
URL: www.Jump.in.Jump.out.com
Tech Services India has developed a mobile application called JumpinJumpout that
allows cars, autos, taxis and private buses to offer rides and commuters to avail the
rides for sharing vehicles going to the same destination. It offers the cost saving and
convenience of car-pooling without any of the inflexibilities. The app allows vehicle
drivers/owners to indicate a trip from destination A to destination B. Other commuters
get to know the information on a real time basis and can share the trip creating a win-win
situation for all. The aim of the app is to bring down the number of vehicles on the
roads even as more people get an opportunity to use a vehicle.
58

Thiruvananthapuram City Police APP (TCP App)
Thiruvananthapuram
City Police App helping
learn traffic rules and
report violations
Organization: UST Global
Location: Trivandrum
Contact Person: Thomas John
Email: Thomas.kurukootjohn@
ust-global.com
URL: www.ust-global.com
UST Global has developed a mobile application for the Thiruvananthapuram City Po-lice
(TCP App) that helps people to become aware of the traffic rules and penalties in
their area. The TCP App also enables people to report any violation of laws that they
encounter with videos and photos. It assists people and connects them with emer-gency
service providers like police control room, ambulance, hospitals and fire ser-vice
stations in and around Thiruvananthapuram city, Kerala, India. It also provides
directions to the nearest police station from the user’s current location. More features
will be added soon. Over 1600 people are using the app since it was launched in 2014.
59

health
The Projects/Ideas under this category should be capable of demon-strating
impact on the community through application of mobile
platform/ technology based best practices in the health care sector.
Pervasiveness of mobile technology fuels creation of innovative
new ways to deliver health information and services. Therefore, this
category aims to acknowledge the projects/ideas which possess the
potential to build innovative mobile platforms to enable the interoper-ability
of all health-related information and databases.
Dimagi Software
Innovations
Private Limited
St. Jude India
Childcare Centres
Movement for
Alternatives
and Youth
Awareness
(MAYA)
BNH
Telemedicine
Centre
60

CommCare for CRS ReMind – Reducing Maternal
and Newborn Deaths
CommCare for CRS
ReMind – Reducing
Maternal and
Newborn Deaths
Organization: Dimagi Software
Innovations Private Limited
Location: New Delhi
Contact Person: Devika Sarin
Email: dsarin@dimagi.com
URL: www.dimagi.com
Dimagi has developed a mobile-based job-aid tool for ASHAS working for the Re-ducing
Maternal and Newborn Deaths (ReMiND) programme being implemented by
Catholic Relief Services (CRS) and Vatsalya in Kaushambi district of Uttar Pradesh. The
programme goal is to improve the frequency and quality of home visits to pregnant
women and newborn children. ASHAs use the tool during home visits to record data,
provide multimedia-enhanced counselling messages, and guide counselling ses-sions’
structure and content. In addition, the application helps supervisors to monitor
the performance of the ASHAs in the region. So far, over 1.39 million pregnant wom-en
and children have been benefited.
61

The MAYA Health Initiative
to empower rural health
entrepreneurs deliver care
using mobiles
MAYA Health Initiative
Organization: Movement for Alter-natives
and Youth Awareness (MAYA)
Location: Bengalore
Contact Person: Alex Rodrigues
Email: dr.vasu@mayaindia.org
URL: www.mayaindia.org
MAYA has trained 100 health entrepreneurs called Health Navigators who are using
a mobile-based solution to track family health status records and check for illnesses
like diabetes, malnourishment, hypertension, etc. The Health Navigators are also cre-ating
awareness and educating people on preventive healthcare, predictive diagnos-tics
and required referrals; providing access to medical records for consultations. The
application uses the Reducing Maternal and Newborn Deaths (ReMiND) programme
to access back-end information repository and get access to easy payment and trans-action
options for services rendered, location specific geo-tagging for effective identi-fication
and management of health issues and easy access to medical health services
like ambulance, pharmacy, labs, etc. So far, the service has benefited 30000 families
in Karnataka.
62

Mobile Solutions for Information and Care of
Children Suffering from Cancer
Mobile Solutions for
information and care
of children suffering
from cancer
Organization: St. Jude India
Childcare Centres
Location: Mumbai
Contact Person: MS.Usha Banerji
Email: ushabanerji@stjudechild.org
URL: www.stjudechild.org
St. Jude India Child Care Centre plans to develop a smartphone-based mobile ap-plication
that will provide information on cancer care for children. Ignorance about
childhood cancers, lack of treatment options, support systems and poverty result in
needless loss of lives of young patients throughout the country. Lack of information
in remote parts of India as well as poor medical infrastructure prevents parents from
seeking treatment for their children with only 20% diagnosed seeking care when 80%
cases are curable. The proposed application will enable parents and health workers to
access information via videos or e-books, SMS for FAQs and a missed call facility for
those seeking more information.
63

Now get telemedicine
services over mobile
phones
Telemedicine Mobile Solution
Organization: BNH
Telemedicine Centre
Location: Mumbai
Contact Person: Dr. Pavan Kumar
Email: drpavan@bnhtmcentre.com
URL: www.bnhtmcentre.com
BNH Telemedicine is developing a smart phone based telemedicine application to
overcome the challenges of high cost of setting up conventional nodal centres as
well as the problems of mobility, accessibility and availability of primary health care
with a special focus on rural and urban slum dwellers. The application will have three
modules. These will include connecting remote clinics to specialists, hospitals to hos-pitals
and patients to doctors. Once this app is developed, it will enable direct patient
to specialist connectivity. As of now, the application is being developed for Blackberry
10 OS platform and further technical enhancements will ensure compatibility with
other popular OS like Andriod, iPhone & Windows.
64

women empowerment and
inclusive development
The objective for including this category is to further promote the
idea of a developed society by uprooting discrimination related to
gender and by imbibing idea of inclusion to lead positive impact on
growth and development by providing equal opportunities to all. This
segment covers projects/ideas that should be capable of showcasing
responsible use of mobile technology and encouraging leveraging of
mobile platforms for the benefit of society as enlisted below.
Plan India
65

Safety App - Use of Technology for Girls Safety
Safety App - Use of
Technology for Girls
Safety in cities
Organization: Plan India
Location: New Delhi
Contact Person: Alpana Saha
Email: alpana.saha@planindia.org
URL: www.planindia.org
Plan International is developing a mobile-based application called SafeCity to en-hance
the safety of girl children and women in cities. The app proposes to include
features such as mapping of shortest, safest routes from a woman’s location to her
home, providing information to understand safe routes, safe modes of transport and
walkways. Secondly, the app will provide public transport options, auto/taxi safety
comparisons, etc. Thirdly, the ‘track & share’ will enable emergency access tracking
by family and friend. Other key features will include display of frequently travelled
routes, easy location of friends & family members nearby, a multi-function reporting
of incidents/issues with pictures, amongst others.
66

Other Nominations +
` Governance
Other 4 Main Awards Nominations
Other 7 Special Awards Nominations
5:01pm
Health
6:23pm
Education
3:00pm
Other 4 Spcial Awards Nominations
11:15am
Women Empowerment &
8:01pm
67

+
1:00pm
SankalpTaru Foundation
SankalpTaru G1 Mobile App Plant and Track Trees
11:15am
Zoo Outreach Organization Trust
24x7 Human elephant conflict alleviation through mobile early
detection and warning
11:30am
12:00pm
VISHALA
Facilitating reach of agri mobile apps for farmers for Digital empowerment
12:13pm
Rural Litigation and Entitlement Kendra
Use of Mobiles A way of life for the Van Gujjars
12:13pm
68

+
1:13pm
1:20pm
read by everyone
The Energy and Resources Institute
Solar PV for all SPV4ALL
1:05pm
1:11pm
Environment Friendly Agriculture Development in Bundelkhand
Region of India through Mobiles
People social service and Educational Development society
Eco friendly Model village of Erragudur in Andhraoradesh India
1:12pm
STAR YOUTH ASSOCIATION [SYA] NGO
SYA NGO Project
1:13pm
Society for Uttaranchal Development & Himalayan Action (SUDHA) Initiatives
SUDHA Project
1:15pm
Samrudhi India
Kisan School
1:16pm
HARITIKA
1:10pm
69

+
2:50pm
read by everyone
Appface Technologies Private Limited
Mandi Trades
2:00pm
2:12pm
Ladybird Environmental Consulting
Cell Phone Nature Tours
2:14pm
BoP Chair Manipal University
Soil Analysis Tool
2:15pm
Vineesh V
Mobile Farming
2:16pm
70

+
Education
3:13pm
3:33pm
Oriya Sahitya Sanskruti Samaj
OSSS Project
3:00pm
NicheTech
NicheTech Projet
3:10pm
3:13pm
Kids N Technology Inc
Innovation STEM Toolkit
3:15pm
Anjali Mahila sewa sansthan
Education for needy
3:17pm
ARJ Foundation
Tele Education
3:20pm
Aai Caretaker
Computer Education Center
3:22pm
Sabla
SALONI
PerfectMyEnglish Mobile
3:12pm
PerfectMyEnglish Mobile
71

+
Education
4:01pm
read by everyone
Help Rural India
Asha Ki Kiran 3:35pm
LeapForWord
English for Regional Language Schools
3:36pm
3:40pm
Sounds of Silence Foundation
Empowering the hearing impaired
3:45pm
Moinee Foundation
Project Utkarsh
3:46pm
Friends of Police
FOP EOW Scambuster
3:46pm
Samabhavana
SMART-Assessment
3:48pm
V-Excel Educational Trust
V Excel Educational Project
3:50pm
72

+
Education
4:14pm
4:18pm
Rohini Science Club
e Literacy Project of Masses
4:13pm
ANBARASU K.A.
Education & Awareness of Higher
Studies for the School Students
4:15pm
India Deaf Society
Educational Videos for Mobile in Sign Language
4:15pm
Handygo technologies Private Limited
English Seekhein
4:!6pm
Help Rural India
Asha Ki Kiran
4:17pm
Aksharaya Society
4:13pm
Ek Mukta
73

+
Education
4:50pm
read by everyone
Pratham Education Foundation
Dialled in: Tapping community voice to i
improve child immunisation services in India
4:22pm
MyMobileUniversity
MyMobileUniversity Project
4:23pm
4:35pm
Buddy 4 Study
Buddy 4 Study Project
4:36pm
EZ Vidya
Nokia Education Delivery Programme (NEP)
4:37pm
Qureeus Eduventures Private Limited
Pocket Science
4:38pm
Silver Touch Technologies Ltd – Education
Silver Touch Technologies Project
4:39pm
74

+
Governance
5:03pm
5:07pm
5:11pm
read by everyone
BETI Foundation
Mobile Connectivity for Rights Based Development
GAON CHALO ABHIYAN 5:01pm
Clear Air Asia
Walkability App
5:05pm
Amnesty International
Amnesty International
5:08pm
Rajarhat PRASARITrust
An Introduction to Mobile for good to fight nutrition
insecurity of children in Rural India
5:10pm
75

+
Governance
5:28pm
5:45pm
Forum for Integrated Development and Research
Action Konark Solution for Development through
Mgovernance and mInclusion
Agrini Samaj Kalyan SamitiIntegrated Development and Research
RTI Foundation
RTI Mobile
5:27pm
GoodWeave Certification Private Limited
Mobile Phone Registry of Weavers
CAF - I (Charities Aid Foundation India)
CAF Project
6:01pm
read by everyone
5:31pm
Society for Social Audit Accountability and Transparency
Tablet Application for Large Scale collection
of data during Social Audits
5:32pm
Silvertouch Technologies
Silvertouch Technologies Project
5:42pm
5:23pm
Digital Shashaktikaran
5:24pm
76

+
Health
6:31pm
read by everyone
Sankalp India Foundation
Disha The Statewide Helpline for Blood
6:23pm
6:23pm
6:26pm
Nanritam
Taking healthcare services to the doorstep of unreachable
underprivileged population through use of mobile technology
6:25pm
Premlata Manju Tiwari Purva Madhyamik Vidyalay Samiti
Improving IMR & MMR through Mobile Technology
6:27pm
Gramalaya
Promoting Accessible water and sanitation for rural poor
6:28pm
Adarsh Seva Samiti
Polio Eradication Initiative Project
6:30pm
77

+
Health
7:31pm
Seedinvent Healthcare Private Limited
Healthouts
6:53pm
6:58pm
7:04pm
Swayam Kumar Tibrewal
Swayam Kumar Tibrewal Project
7:01pm
Savastha Surakasha Seva (Silver Touch Technologies Ltd.)
Savastha Surakasha Seva
7:13pm
Movement for Alternatives and Youth Awareness (MAYA)
MAYA Project
7:20pm
Silver Touch Technologies Ltd
Silver Touch Technologies Project
7:23pm
read by everyone
78

+
Women Empowerment &
8:17pm
read by everyone
janastu.org
Alipi 8:01pm
Tripura Bamboo and Cane Development Centre
Cluster led Mobile Network for Empowerment of Women
Artisans in Tripura North East India 8:05pm
SADHNA Mobile Connectivity Artisans
CREA
Domestic Violence Against Women_ Jharkhand Mobile Vaani Campaign
8:07pm
Apne Aap Women Worldwide Trust
Cool Men Dont Buy Sex Campaign
8:09pm
Telerik India Pvt. Ltd.
SafeBridge
8:10pm
ARJ Foundation
Sabal Arj
8:11pm
Sadrag
Sadrag Project
8:13pm
Kherwadi Social Welfare AssociationTrust
Yuva Parivartan Counseling Service (YPCS)
8:15pm
SADHNA
8:06pm
79

+
Women Empowerment &
8:32pm
Letz Dream Foundation
Krishak Nari Shashaktikaran
8:24pm
Charge when you talk
8:31pm
Zestwings
mDEFENCE
8:35pm
Kunal Mahajan
Route Tag
8:41pm
India Drivers Network
mGaadi driving livelihoods of auto rickshaw drivers
8:41pm
Handygo technologies Private Limited
Handygo Project
8:42pm
Plan India
Plan India Project
8:45pm
Online Blitz
8:33pm
ArmHER
Swayam Kumar Tibrewal Project
8:54pm
read by everyone
80

Favourites Groups
Insights
Grand Jury Insights
Rajiv Makhni - Managing Editor Technology of NDTV
This is the second year I’ve been on the Jury for these very unique awards.
And in both the years Ive gone through a myriad set of emotions while
going through the process. India is unique in its Mobile phone footprint
and impact. On one side it has dramatically changed peoples lives and has
had an impact at almost every level. On the other side, the unfulfilled po-tential
and promise are so huge that it is truly frustrating. Thus, anything
that give ion to the mobile technology related work in the country cannot
be praised enough.
Yet, as I sit there during the judging process, I am amazed at the amazing
stories of great creativity, ingenuity and real grassroots level hard work
being done by individuals and organizations. But I also sit there and won-der
what we may be missing. There maybe more amazing work that we
are unaware of. Hence, amplifying the current award winners may well get
a whole new set of people inspired to come up with even better imple-mentation
in the future in areas that are still untouched. Thus the most
important thing we could do is to amplify these awards so that a greater
majority of people can be aware of the good work and also replicate and
enhance the ideas and innovations. This is what I hope for the next few
years in the life of these awards.
Prasanto K Roy - Advisor of Cybermedia
The M4G jury process allowed some great insight into the sheer span,
breadth and depth of ‘mobile for good’ projects in India. We got to see
functioning apps and systems that were making an impact across diverse
areas, and not just ideas. The peer exchange among a diverse jury was
very useful both for the process, and for our own learning from each other.
The process could be further strengthened by putting down, in a consis-tent
format, a summary along with key questions and answers about the
project. This would allow the jury to quickly get a grasp on the project, and
then spend most of the time on discussing and evaluating it.
Sara Chamberlain - Head - ICT of BBC Media Action
The jury process for the Vodafone mobile for good awards was immensely
stimulating. It was a pleasure to interact with thought leaders from so
many different sectors.aptent taciti sociosqu ad litora torquent per.
81
+

Favourites Insights Groups
Sandeep Karanwal - Director of GSMA India
Mobile as a tool of Empowerment Two technologies have transformed
the lives of billions of people over the past two decades — mobile com-munications
and the internet. Initially, these technologies developed in
parallel, but now they are on a fully converged path.
The benefits of this evolution are endless, but there are many challenges,
such as:
- securing sufficient spectrum and maintaining a high quality of service as
demand for mobile data explodes;
- providing voice and broadband access to remote areas;
- and assuring a stable, sustainable business for mobile network operators
as the sector evolves.
The biggest beneficiary of these technologies has been the children and
the youth of this world who all of a sudden find a full gamut of things
available to them in their palms. You can imagine the pool of knowledge
they can have access to and learn, play, entertain and socialise with that.
The mobile is also a tool of empowerment for those who are economi-cally
from the lower strata of the society. We should aim to put a mobile
device in everybody’s hand and to make this a reality we need to increase
the affordability of devices, services and put the right policy framework
in place. The socio economic impact of such an endeavour will be huge
and will be a win –win situation for the subscriber, policy maker and the
service provider.
Rita Soni - CEO of NASSCOMM Foundation
NASSCOM Foundation, in a line, stands for #tech4good. So the invite to
the jury of Mobile for Good Mobile phones are being looked at as the ideal
vehicles for empowerment with a capacity to transform the lives of the
underserved.
Bundled with simple to use apps, they can enable financial inclusion for
the 0.5 billion people who have access to a phone but not a bank. They
can provide farmers with information on market prices and weather
reports, and help mothers with important information to keep themselves
and their children healthy.
As an organization whose main objective is to promote #tech4good, we
at NASSCOM Foundation are very excited to see these new and innovative
apps and hope to help them scale and grow through the mobile for good
platform or our own program – NASSCOM Social Innovation Forum.
82
Grand Jury Insights +

Insights
Grand Jury Insights
+
Favourites Groups
Akila Krishnakumar - Chief Executive of Social Venture Partners
The Mobile for Good awards - The name says it all. Recognising organisa-tions
who are applying technology and thought to serious long standing
problems. While, it was very encouraging to see the long list of worthy
contenders, the jury was faced with tough choices.
The judging process was highly engaging, educative and most of all very
fair. The fellow jurors brought great insight, passion and energy to the
discussions. While congratulations are due to the winners, it does not
diminish the work done by organisations that did not make the awardee
list. Please convey our support and encouragement to all who took the
time and effort to apply.
Mohammad Chowdhury - TMT Partner of PriceWater House Coopers
M4G this year was especially rich in a few emerging categories, extending
the boundaries of how mobile is being used to connect people to services
which they may not be able to otherwise access or afford. A great experi-ence
to be associated with this... Inspiring!
Mahesh Venkateswaran - Principal Innovation of National Skills
Development Corporation
The M4G Awards this year opened our eyes to high quality entries, each
one a winner on its own merit. Fellow jury members with diverse back-grounds
helped really identify the ones that were of highest quality given
the selection criteria provided to us. The fact that the awardees would be
provided financial and continuous hand holding support certainly helps
in taking these initiatives to the next level. Overall, I was delighted to be
part of the M4G awards, congratulations to the winners and to Vodafone
Foundation for putting together a strong process in place to solicit the
best nominations from the development sector. The jury venue, Sanskriti
Foundation, was certainly a bonus given its serene and green surrounding.
Rajesh Bansal - Director of UIDAI
It was very delightful to be a part of the jury. The impact which 900 million
mobile devices can have on the lives of 1.2 billion lives in India is indeed
an opportunity which came out during our deliberations in the jury. I
would like to thank the Foundation and DEF for giving me the opportunity
to be part of the jury.
83

Grand Jury Insights +
Favourites Insights Groups
Parul Soni - Executive Director & Leader of Ernst & Young India
This concept of the M4G awards is extremely pertinent as technology is
playing a vital role in people’s lives. To award organizations which are in
the business of creating social applications for helping the larger com-munity;
this award will go a long way in in transforming the society as it
empowers successful organization to scale up. In our session, there were a
lot of discussions on the potential benefits of these applications and how
the award will act as a catalyst to motivate more organizations to work
towards developing such applications. I wish M4G awards and the team at
Vodafone Foundation great success in their endeavours
Manoj Dawane - Vice President of Ericsson India
Having spent one whole day with the jury and organisers of Vodafone
Mobile for Good Awards, I was quite enthused with the energy level that
goes into making such a movement happen. Not just identifying the
innovative aspect of an idea using technology, but the whole ecosystem
around it, it’s understanding and then the orchestration of all elements to
bring out the best and most impactful ... the feeling of ‘Purpose’ could not
be missed...my heartfelt thanks and kudos to Vodafone for having made
this possible, with repeatability over the years.
Ericsson is a firm believer in the transformative power of mobile technol-ogy
coupled with broadband and cloud. This combination facilitates the
enablement of digital applications that act as tools for enabling financial
inclusion, health, education and mobile governance. We are happy to be
partnering Vodafone in this mission.
Once again, I would like to take this opportunity to applaud the Mobile for
Good Awards 2014, organized by the Vodafone Foundation for this com-mendable
effort to recognize and support best practices by NGOs/ NPOs
that use mobile technology for good.
84

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