M yousic share_deck_v_09eng_finalim

Music Industry evolution
Digital world dramatically changed the Music recording, publishing and broadcasting
industry…

106% penetration rate of
digital music sources nowadays

Overview.

Indusrty @ a turning point…
The Industry is facing a loss in volumes and values that appears to be inexorable…

-31% the decline in the value of the -240 Bln $ estimated cumulative
global recorded music industry 2004-10 lost retail from piracy 2008–2015

Market Snapshot

Music Industry: story of a crisis and of a digital wayout
With the revenues from physical on progressive fall Digtal World seems to be the only
sign of hope in music industries

-40% Costant decrease in Physical 20 Bln $ Digital music revenues
music Value forecasted by 2013

+1000% Billion $ increase value of the
digital music market 2004-10

Market Snapshot

The current way of investing is not paying
Relying on the traditional paradigm the Industry is failing in proposing new alternatives
and product….the only way it seems to do it’s through enormous investment

30% the percentage revenues
invested by record companies in A&R and
marketing

-77% Fall in album unit sales in the
global Top 50 2003-2010

Market Snapshot

Standing on the Verge of a change …
“This Changes Everything. The Industry is Dead. There has never been a better time to be
an artist”- Seth Godin

• “After working in the creative industry for a number of
years we got a bit tired of the loud complaints
regarding the disappearance of business models due
to pirating and continuing profit losses.”

• “We felt that an important part of the story had been
lost - the unprecedented cultural impact. Sure, there
are lots of industry problems caused by technological
innovation but there are also enormous new
opportunities for creation.”

—David Dworsky and Victor
Köhler

Changes brings always opportunities…

Industry Overview
The Trends
•Technology revolution is encouraging the need of expression
through arts
•Digital Tech is helping to overcome traditional barriers, flipping the
traditional paradigm “Democratization process of Art”
•This has changed the way people relate, think, produce and live
arts
•Music is one of the most changed industry of them all
•This change is perceived as a New Renaissance by the artist and as
a new Dark age buy the status quo

Standing on the verge of a New Renaissance

Industry Overview
The Industry
•Try of iterating a business model that, despite the past successes,
nowadays seems to be anachronistic
•Substantial yearly investment in the creation of “Push” &
“massified musical products" (30% of revenues in A & R and
Marketing to Create New Sensations)
•Digital is experienced more as a problem than an opportunity

The Industry is not exploiting the full potential
of the market in terms of new artists, content
creation, audiences and channels.

Industry Overview
The Musicians
•High perceived risk of failure: fear of poverty
•Difficulty in finding musicians to work with
•High costs of start-up and self-production
•Difficulties of promoting and broadcasting of their albums
•Very little bargaining power, “the industry will decide if…”
•Feeling of not being represented by the market
•Digital Copyright and royalties problems
•Difficulties in reaching the desired audience
•Digital Hope
Very high barriers to market entry, distrust of
labels, low success’ prospective loss of large
musical talents

Industry Overview
Music Lovers
•Today's music propositions are Massified do not appeal to all the
existing musical currents
•The audience does not award a great value to this massified music
proposition
•Not perceiving the value the audience is not willing to pay for it nor
•This prompts him to download music for free, and to avoid the
traditional channels of transmission and distribution
•Search for places, channels and artists who could represent their
values
Music Lovers are very poorly represented in
today’s musical proposition, that is translated
into money loss and piracy

The current paradigm

Pop

Pop Pop
R&B Rock

Pop Rap
Label

Musicians Music market

The Industry decides what to
propose and how

The current paradigm
Currently the music market potential is sized only in one small part.

Focus on SMALL NUMBER of Pdts
sold @ HIGH VOLUMES
# of Sales

Not considered Market opportunities

# of Artists

This leaves the most of the market
opportunities unexplored

Traditional Model

It’s a long way to the top…and sometimes it’s
impossible even to take the 1° step

Solution
Create a new Web
Platform that could exploit the business
model so far overlooked…

Music Lovers Label Musicians

Vision.

New Paradigm

Musicians Music markets

Vision: possibly give to all the existing
music niches a market location

The New Paradigm
With MYousicShare ® we aim to bring out the potential of the entire market in terms of finding new
artists and new demands generation of different musical genres reaching an audience and a profit
stream even wider than the present.

Focus on SMALL NUMBER
of Pdts sold @ HIGH
VOLUMES
# of Sales

Focus on a LARGE NUMBER of Pdts sold in LOW VOLUMES

# of Artists

Vision.

The market is ready
And it’s moving forward to a full Democratization of Art and to a possible new Renaissance of content
creation

Vision.

Competitors
In particular is an important sign of the trends that are currently transforming
the industry: indaba Music has now reached more that 500k musicians all over the world with a service
that has shown a deep understanding of the ongoing industry transformation

•500K Musicians all over the world
• Opportunities of collaboration with
established artists/producers
•Clear sign of the Future of the Industry

Signals for a direction to take…

A New Paradigm
With MYousicShare ® we aim to fully Exploit this paradigm change that is leading to a full Democratization
of Art and to a possible new Renaissance of content creation

Vision.

MYousicShare® Value proposition
Harry is a Young guy with a need of expression and a dream…. become a musician

Vision.

Like millions of other guys in the world he wish he could follow his dreams and aspirations….but the way to do it
seems to hard to walk…

I wish i have a band….
How could i propose my
…I wish we could share the work?!?!....and to whom?!
same feelings… Who is gonna judge my
work?!....does he understand my
values?!?!...
I wish we could find gigs and make a
little money to record some material
Autoproduce my music….i
don’t have the skills… Labels?! Radio Channels?!....u
need connections…and i don’t
have em….
….it’s too expansive….
They’re probably gonna try to
And even if i do it….how am i gonna change me anyway….
enter the Business?!?!

Vision.

Like millions of other guys in the world he wish he could follow his dreams and aspirations….but the way to do it
seems to hard to walk…

Vision.

Harry founds out about MYousicShare® a new platform that offer him the service that every muscian has
always dreamed of for free…..

Vision.

He connects to MYousicShare® via desktop or via mobile and he starts looking for the multiple value added
services it offers…

Vision.

Harry can easily: Record and Upload his tracks, Connect and collaborate with other musicians, receive
full copyrights protection, broadcast his material through thematic web radio channels and sell his
own music

Vision.

MYousicShare® offers full copyrights protection ensuring artists the intellectual propriety of the music
he uploads and the related royalties

Vision.

Harry Uploads his material and Records new one through a Dedicated Software. He can also Connect
with other musicians according to Background, Values and Complementarity, starting New Collaborations

Vision.

Through one of the MYousicShare® thematic radio channels, Harry can broadcast his music to an
interested audience sharing similar values….

Vision.

…Sharing Harry’s background the audience perceive the value in its work and it’s willing to award it
with a monetary value…

Vision.

MYousicShare® Business Model Canvas

Vision: Business Model Canvas.

Vision: Business Model Canvas.

MYousicShare® Creates a Digital Platform empowering :

Musicians
• Upload and Record their Material through a Dedicated Software
• Connect and Cooperate with other musicians according to Background and coplementariety
• Broadcast their tracks and albums on specifics Web Radio Channels (Segmented by specifics music genders,
Artists back)

• Create a Personal Store to sell the produced Tracks and Albums with different commercial options
MYousicShare® give Musicians a way to enter the market, disrupting the traditional
Industry boundaries, giving them a possibility to follow their need of
expression and dreams…


Labels
• Monitor the Market to find new Music sensations
• Be aware of the Market and of different Niches musical trends.

MYousicShare® give Labels the opportunity of relocating the yearly investements in
A&R (30% of the revenues) reducing the Artist Creation Costs and having a
more concrete knowledge of each nieche of the market


Music Lovers
• Find representing artists and sensations
• Connect and Cooperate with other musicians lovers and Musicians
• Create their tracks, albums playlists on specifics Web Radio Channels
• Buy or a more value addes music from background-sharing artists

MYousicShare® give Musc Lovers the music they want

MYousicShare® Visuals
MYousicShare®
MYousicShare® Free <
Home Page
Recording Software

Visuals.

1 Music creation and upload feature

2 Connect with musicians all over the world

3 Broadcast music to interested audiences
worldwide

How? 4 Feedback, ratings and stats

5 Music selling feature

6 Find new Gigs

7 Copyrights protection and certification

Brief Overview

MYousicShare ® Functionalities quick overview
Music upload and creation through a unique free dedicated and user friendly software…

1 Music creation and upload feature;
Through the MYousicShare ® platform every musician can record, upload, edit their own
music tracks in a simple and immediate way:
a) Free registration to MYousicShare ®
b) Creation of the artist profile (personal data, solo artist / band, pro/ prospects, played
instruments, influences, etc..)
c) Dynamic upload of existing tracks and recording of new ones (jack or microphone)
through a dedicated web application

Brief Overview


2 Connect with musicians all over the world
Possibility to develop and refine the traces with the help of musicians from all over the world.
Combining musicians depending on back-ground, influences, tastes, geographical areas, shared values and
artistic complementariety  Collaborations will grow spontaneously , and provide mutual value &
professional growth.

3 Broadcast music to interested audiences worldiwide
• Thematic Web radio to address interested audiences
• Users selected audience by genre and influences
• Ability to catalyze admirers and to propose their own music

Brief Overview


4 Feedback, rating and Analytics
• Each artist will be promoted and broadcasted by the platform on the basis of the success attribute
to him by its community of reference.
• Each artist will have the opportunity to access comprehensive statistics relating to him and his work,
using them to learn how to improve himself and be more appreciated
• Those Stats will provide Interested Labels a concrete market test on each single musician that could
be a “New sensation prospect”

5 Music selling feature
• Each artist can take advantage of the functionality of the commerce platform, which will sell
their music, thus making even a passion u tangible business.

Brief Overview


6 Find New Gigs
• By using MYousicShare ® a new Artist will not only have the opportunity of collaborating with
other musicians all over the world, but also of building a Network providing him with new Gigs
anytime he/she wants
• A specific MYousicShare ® section will connect Artists and Club Owner/Events organizer Helping
MYousicians in what is the most important task for a musician: Live Performing

7 Copyrights protection and certification
• The registration will allow the user to certify MYousicShare ® the paternity of the recorded track
and the related rights.

Brief Overview

Tale of the n°1 eBook in History: “the Idea Virus”

“This Changes Everything. The Industry is
Dead. There has never been a better time to
be an artist”- Seth Godin


Creation


“Ideas that are free spread faster….and
ideas that are spread win….”


Publishing and Promoting...Of Course
with diverging ideas


Publishing and Promoting


The traditional Paradigm


Relying on the traditional paradigm the
new approach is nothing but a threat…


But this can’t stop the world from
evolving….and all that this anachronistic
approach could bring….are lost opportunities


Thousands of Free Downloads a day…and
then….the value sharing brings the rest….


Sharing the same values leads to percieve the
value within the Idea… and to a will of award it
with a monetary value


“I made more money out of an idea I
gave away for free than out of
everything I did till that moment”

MYousicShare ® Revolution
• Art has been here since forever....it's only in the last
60 years someone made an industry out of it....an
that's very typical...a self empowered group try to
make money on someonelse's back, trying to keep
things steady, to keep making money out of it....till
the whole system they build.....collapses under the
pressure of changes....and the only thing that will
remain from the death of this umpteenth falling
empire....is the Art itself.

Just a simple thought...

M yousic share_deck_v_09eng_finalim

M yousic share_deck_v_09eng_finalim

More Related Content

Similar to M yousic share_deck_v_09eng_finalim

Recently uploaded

M yousic share_deck_v_09eng_finalim