MYousicShare ® is a Digital Platform that aims to exploit the business model so far overlooked in the Music Industry.
With MYousicShare ® we aim to bring out the potential of the entire market in terms of finding new artists and new demands generation of different musical genres reaching an audience and a profit stream even wider than the present.
This presentation contains all the relevant information needed to understand Creative Economy, its scope, its functioning, industries under it and its value chain.
This is an infographic about infographics. We see them everywhere on the web. There is a lot of interesting facts to discover about this type of content.
Read more on http://visionarymarketing.com/en/blog
Tyeece E. Little has over 23 years of experience managing grants and contracts at the University of Missouri-Columbia. She currently serves as the Manager of the Grants Center for the College of Arts and Science, where she oversees the grant proposal and award process for 19 departments. Previously, she held various grants and contracts administration roles within the university, including positions in the Office of Sponsored Programs Administration and the Department of Biological Sciences. She has extensive experience in all stages of the pre-award and post-award grant process, from proposal development and budgeting to financial management and reporting.
Università degli Studi di Macerata
Dipartimento di economia e diritto
Corso di laurea in economia, finanza e mercati
INSEGNAMENTO DI INFORMATICA – A.A. 2016-17
MODULO IB02 –> I bit e la loro memorizzazione
Trendspotting technics have evolved thanks to social media. Identifying signals, consolidating concrete manifestations of new habits and ultimately proving an insight can be pushed to new limits, thanks to the number of elements that people share online. However, defining precisely what "trend" means can be tricky. This presentation aims to define what it can be and how cool hunting can help analysts in understanding the digital signals.
Read more on RE-UP agency:
http://thisisreup.com
Ritika Puri, Storyhackers & Lean Startup Company , @ritika_puri
Enterprise marketers are under extreme pressure to achieve higher conversion rates, profits, and growth. But how do you take an initiative from zero to seven or eight figures? The answer is simple: iterative improvement. This talk will teach you how Lean Startup and product development concepts can improve the efficiency and ROI of your marketing. You’ll come away with an understanding of how to build large-scale, effective marketing programs by starting very small.
This presentation contains all the relevant information needed to understand Creative Economy, its scope, its functioning, industries under it and its value chain.
This is an infographic about infographics. We see them everywhere on the web. There is a lot of interesting facts to discover about this type of content.
Read more on http://visionarymarketing.com/en/blog
Tyeece E. Little has over 23 years of experience managing grants and contracts at the University of Missouri-Columbia. She currently serves as the Manager of the Grants Center for the College of Arts and Science, where she oversees the grant proposal and award process for 19 departments. Previously, she held various grants and contracts administration roles within the university, including positions in the Office of Sponsored Programs Administration and the Department of Biological Sciences. She has extensive experience in all stages of the pre-award and post-award grant process, from proposal development and budgeting to financial management and reporting.
Università degli Studi di Macerata
Dipartimento di economia e diritto
Corso di laurea in economia, finanza e mercati
INSEGNAMENTO DI INFORMATICA – A.A. 2016-17
MODULO IB02 –> I bit e la loro memorizzazione
Trendspotting technics have evolved thanks to social media. Identifying signals, consolidating concrete manifestations of new habits and ultimately proving an insight can be pushed to new limits, thanks to the number of elements that people share online. However, defining precisely what "trend" means can be tricky. This presentation aims to define what it can be and how cool hunting can help analysts in understanding the digital signals.
Read more on RE-UP agency:
http://thisisreup.com
Ritika Puri, Storyhackers & Lean Startup Company , @ritika_puri
Enterprise marketers are under extreme pressure to achieve higher conversion rates, profits, and growth. But how do you take an initiative from zero to seven or eight figures? The answer is simple: iterative improvement. This talk will teach you how Lean Startup and product development concepts can improve the efficiency and ROI of your marketing. You’ll come away with an understanding of how to build large-scale, effective marketing programs by starting very small.
Découvrez la 3ème édition du TrendReport proposé par #LeLuxeEstVivant. Découvrez un florilège des meilleures campagnes de communication luxe de la rentrée, les études à ne pas manquer et les grandes tendances luxe & digital.
Angular2 + Ng-Lightning + Lightning Design System = Great AppsEmily Hurn
In this deck, learn how to use the Ng-Lightning library to create and utilize Lightning designed Angular 2 components while going over the new features available in Angular 2. We’ll go over the basic principles behind Angular 2, the Lightning Design System, and features in TypeScript that you can leverage to create maintainable high-quality code. In addition, the talk will cover tools like Augury to debug your Angular 2 code and helpful plugins and IDEs for coding in TypeScript.
El documento describe diferentes tipos de compuertas lógicas, incluyendo NOT, AND, y OR. La compuerta NOT invierte su entrada, la compuerta AND produce un 1 en la salida solo si todas sus entradas son 1, y la compuerta OR produce un 1 en la salida si alguna de sus entradas es 1. Cada compuerta se representa con un símbolo y se define mediante una tabla de verdad.
The document provides the schedule and speaker information for a regional preparedness training seminar and vendor show being held on September 9, 2016 in Pleasanton, CA. The training will include sessions on topics like the Wisconsin Sikh Temple massacre, the San Bernardino mass shooting, and the roles of the FBI and first responders in a WMD incident. Featured speakers include law enforcement officials from Oak Creek, WI and San Bernardino County who will provide first-hand accounts of responding to the Sikh temple and San Bernardino shootings. The seminar aims to enhance preparedness and coordination across multiple jurisdictions. It is free of cost to attend and supported by federal grant funds.
The Truth about Tone from the Top by @EricPesikEric Pesik
Are your executives telling the truth when they say "ethics matter"? Senior executives are involved in 53% of bribery cases. And they know about 86% of corporate fraud cases. If management lies about ethics, what message does that send? What is the true "tone from the top"?
Survey of the Music Business - Griffin - Lecture 1 Fall 2019Eric Griffin
This document provides an overview of the music business and the state of the industry. It discusses that the music business involves both art and commerce. It then outlines some of the key issues facing different parts of the industry, including independent artists who face challenges standing out but can make a living, the recorded music industry which has lost 50% of business since 1998 but streaming is growing, music publishing dealing with new media licensing draining resources, and the touring business where attendance is down due to economic factors. The document traces the historical development of the music industry from physical to digital formats and how the industry has adapted to digital changes by exploring new models.
The document discusses how new technologies have changed the music industry and how audiences consume music, moving from physical to digital formats. It outlines how major and independent record labels operate in targeting audiences and how file sharing and social media have impacted the industry. Students will be assessed on their knowledge and analysis of examples, evidence, and industry terminology related to the music industry and audiences.
All the facts and figures about MIDEM, the' world's music market, with particular focus on why VCs (venture capitalists) and investors should attend. In short: it's where the industry's future is formed...
Presentacion sobre los Nuevos Medios y el Marketing.
Realizada en la Universidad Di Tella en Abril 08.
Recopilacion de ideas, informacion y arte para ayudar pensar mejor a los estudiantes sobre los nuevos desafios.
Basado en la fragmentacion de los medios y la nueva economia de la atencion.
This document discusses several topics related to the music industry, including:
1. Cross media convergence, which involves companies delivering music products across multiple media outlets.
2. Synergy between brands who promote each other's products to reach broader audiences. Examples given include artist/brand partnerships.
3. The four main areas of the music industry: production, distribution, marketing, and exchange/exhibition. Digital technology is discussed in relation to each area.
Amplified Records Marketing Plan presentation. Presented on 4.27.07 for Entrepreneurial Revenue course at the Wolff Center for Entrepreneurship at the Univ. of Houston.
This document proposes ZONEZ, a marketplace app and platform to help independent artists, musicians, and entrepreneurs. It aims to address issues like lack of access to profitable markets and funding. The solution is scalable "Music Improvement Districts" using an online/offline hybrid model. This would allow thousands of creators to showcase their work at local artwalks without major names. The business model relies on affiliate commissions from sales on the platform, as well as premium subscriptions. It aims to serve over 500,000 potential users and compete against existing entertainment options by prioritizing artists and networking effects. An experienced founding team with artistic and technical backgrounds believes their shared experiences give them an advantage.
This document proposes a new business model called Zonez that aims to address several problems in the art, music, and startup industries by creating a decentralized online/offline marketplace. It would function as a scalable music improvement district app that allows independent artists, musicians, and startup founders to showcase and sell their work to the public at local artwalks and events, gaining valuable exposure and feedback. This hybrid online/offline model is validated by the large monthly attendance at existing artwalks. The app would provide CRM, marketing, and e-commerce tools to help artists build audiences and businesses. Revenue streams would include affiliate commissions, premium subscriptions, sponsorships, and monetizing relationships with cities. The founders have relevant experience and skills to
Cirque du Soleil is a Montreal-based circus troupe founded in 1984. It combines traditional circus acts with theatrical production. In 2001, it had over 2,100 employees from over 40 nationalities performing 8 shows simultaneously on 4 continents. While Cirque du Soleil has achieved great success with its unique artistic style, it now faces challenges of market saturation and lack of innovation. To sustain its growth, alternatives such as expanding into new geographic regions and diversifying products are proposed. The recommended action plan is to decentralize decision making into regional divisions to better adapt strategies to local conditions.
The creative industry in the UK is made up of sectors like advertising, music, film and publishing. It contributes billions to the economy and supports many jobs. Recent developments include funding for the creative sector in Scotland. The industry is important culturally by representing British culture through media like film and music. It has synergies across sectors as music can be used in films for example. A key issue is piracy reducing profits in the music sector and challenging business models.
The document summarizes the 2010 IFPI Digital Music Report. It discusses how the music industry has led the way in the digital revolution by licensing music to over 400 online services. However, digital piracy remains a major barrier to growth, with global music sales falling 30% from 2004-2009. The report examines pioneers in digital music and new business models, but says unchecked piracy prevents investing in new artists and taking digital music to the mass market. It advocates graduated response measures and ISP cooperation to effectively address the problem of piracy.
This presentation develops Pine and Gilmore's Experience Economy and Zhang and Negus's Platform Musician. Revenue generation from streaming is discussed before moving on to discuss examples of musicians generating income outside of the Streaming Ecosystem. This is for a first year undergraduate module in Music Enterprise.
Amalgam Digital is seeking capital investment to expand its music and entertainment platform that aims to attract independent artists, provide promotional services to help them sell their music, and create engaging online experiences for consumers. Amalgam Digital has experienced growth in revenues and visitors in recent years. The document outlines Amalgam Digital's mission and value proposition for artists and consumers, and provides details on the company's leadership, operations, and financials to support its request for funding to further develop its innovative platform.
The document discusses Italy's cultural and creative industries sector. It defines three subsectors: creative industries, core cultural industries, and heritage industries. Creative industries such as design develop services for other sectors and convey content across the economy. Cultural industries produce goods that directly enter the market. Heritage industries involve the conservation and promotion of historical and artistic heritage through museums, libraries, and sites. The document provides statistics on businesses, employment, and value added in each subsector and discusses how cultural content can converge with other industries through innovation.
Découvrez la 3ème édition du TrendReport proposé par #LeLuxeEstVivant. Découvrez un florilège des meilleures campagnes de communication luxe de la rentrée, les études à ne pas manquer et les grandes tendances luxe & digital.
Angular2 + Ng-Lightning + Lightning Design System = Great AppsEmily Hurn
In this deck, learn how to use the Ng-Lightning library to create and utilize Lightning designed Angular 2 components while going over the new features available in Angular 2. We’ll go over the basic principles behind Angular 2, the Lightning Design System, and features in TypeScript that you can leverage to create maintainable high-quality code. In addition, the talk will cover tools like Augury to debug your Angular 2 code and helpful plugins and IDEs for coding in TypeScript.
El documento describe diferentes tipos de compuertas lógicas, incluyendo NOT, AND, y OR. La compuerta NOT invierte su entrada, la compuerta AND produce un 1 en la salida solo si todas sus entradas son 1, y la compuerta OR produce un 1 en la salida si alguna de sus entradas es 1. Cada compuerta se representa con un símbolo y se define mediante una tabla de verdad.
The document provides the schedule and speaker information for a regional preparedness training seminar and vendor show being held on September 9, 2016 in Pleasanton, CA. The training will include sessions on topics like the Wisconsin Sikh Temple massacre, the San Bernardino mass shooting, and the roles of the FBI and first responders in a WMD incident. Featured speakers include law enforcement officials from Oak Creek, WI and San Bernardino County who will provide first-hand accounts of responding to the Sikh temple and San Bernardino shootings. The seminar aims to enhance preparedness and coordination across multiple jurisdictions. It is free of cost to attend and supported by federal grant funds.
The Truth about Tone from the Top by @EricPesikEric Pesik
Are your executives telling the truth when they say "ethics matter"? Senior executives are involved in 53% of bribery cases. And they know about 86% of corporate fraud cases. If management lies about ethics, what message does that send? What is the true "tone from the top"?
Survey of the Music Business - Griffin - Lecture 1 Fall 2019Eric Griffin
This document provides an overview of the music business and the state of the industry. It discusses that the music business involves both art and commerce. It then outlines some of the key issues facing different parts of the industry, including independent artists who face challenges standing out but can make a living, the recorded music industry which has lost 50% of business since 1998 but streaming is growing, music publishing dealing with new media licensing draining resources, and the touring business where attendance is down due to economic factors. The document traces the historical development of the music industry from physical to digital formats and how the industry has adapted to digital changes by exploring new models.
The document discusses how new technologies have changed the music industry and how audiences consume music, moving from physical to digital formats. It outlines how major and independent record labels operate in targeting audiences and how file sharing and social media have impacted the industry. Students will be assessed on their knowledge and analysis of examples, evidence, and industry terminology related to the music industry and audiences.
All the facts and figures about MIDEM, the' world's music market, with particular focus on why VCs (venture capitalists) and investors should attend. In short: it's where the industry's future is formed...
Presentacion sobre los Nuevos Medios y el Marketing.
Realizada en la Universidad Di Tella en Abril 08.
Recopilacion de ideas, informacion y arte para ayudar pensar mejor a los estudiantes sobre los nuevos desafios.
Basado en la fragmentacion de los medios y la nueva economia de la atencion.
This document discusses several topics related to the music industry, including:
1. Cross media convergence, which involves companies delivering music products across multiple media outlets.
2. Synergy between brands who promote each other's products to reach broader audiences. Examples given include artist/brand partnerships.
3. The four main areas of the music industry: production, distribution, marketing, and exchange/exhibition. Digital technology is discussed in relation to each area.
Amplified Records Marketing Plan presentation. Presented on 4.27.07 for Entrepreneurial Revenue course at the Wolff Center for Entrepreneurship at the Univ. of Houston.
This document proposes ZONEZ, a marketplace app and platform to help independent artists, musicians, and entrepreneurs. It aims to address issues like lack of access to profitable markets and funding. The solution is scalable "Music Improvement Districts" using an online/offline hybrid model. This would allow thousands of creators to showcase their work at local artwalks without major names. The business model relies on affiliate commissions from sales on the platform, as well as premium subscriptions. It aims to serve over 500,000 potential users and compete against existing entertainment options by prioritizing artists and networking effects. An experienced founding team with artistic and technical backgrounds believes their shared experiences give them an advantage.
This document proposes a new business model called Zonez that aims to address several problems in the art, music, and startup industries by creating a decentralized online/offline marketplace. It would function as a scalable music improvement district app that allows independent artists, musicians, and startup founders to showcase and sell their work to the public at local artwalks and events, gaining valuable exposure and feedback. This hybrid online/offline model is validated by the large monthly attendance at existing artwalks. The app would provide CRM, marketing, and e-commerce tools to help artists build audiences and businesses. Revenue streams would include affiliate commissions, premium subscriptions, sponsorships, and monetizing relationships with cities. The founders have relevant experience and skills to
Cirque du Soleil is a Montreal-based circus troupe founded in 1984. It combines traditional circus acts with theatrical production. In 2001, it had over 2,100 employees from over 40 nationalities performing 8 shows simultaneously on 4 continents. While Cirque du Soleil has achieved great success with its unique artistic style, it now faces challenges of market saturation and lack of innovation. To sustain its growth, alternatives such as expanding into new geographic regions and diversifying products are proposed. The recommended action plan is to decentralize decision making into regional divisions to better adapt strategies to local conditions.
The creative industry in the UK is made up of sectors like advertising, music, film and publishing. It contributes billions to the economy and supports many jobs. Recent developments include funding for the creative sector in Scotland. The industry is important culturally by representing British culture through media like film and music. It has synergies across sectors as music can be used in films for example. A key issue is piracy reducing profits in the music sector and challenging business models.
The document summarizes the 2010 IFPI Digital Music Report. It discusses how the music industry has led the way in the digital revolution by licensing music to over 400 online services. However, digital piracy remains a major barrier to growth, with global music sales falling 30% from 2004-2009. The report examines pioneers in digital music and new business models, but says unchecked piracy prevents investing in new artists and taking digital music to the mass market. It advocates graduated response measures and ISP cooperation to effectively address the problem of piracy.
This presentation develops Pine and Gilmore's Experience Economy and Zhang and Negus's Platform Musician. Revenue generation from streaming is discussed before moving on to discuss examples of musicians generating income outside of the Streaming Ecosystem. This is for a first year undergraduate module in Music Enterprise.
Amalgam Digital is seeking capital investment to expand its music and entertainment platform that aims to attract independent artists, provide promotional services to help them sell their music, and create engaging online experiences for consumers. Amalgam Digital has experienced growth in revenues and visitors in recent years. The document outlines Amalgam Digital's mission and value proposition for artists and consumers, and provides details on the company's leadership, operations, and financials to support its request for funding to further develop its innovative platform.
The document discusses Italy's cultural and creative industries sector. It defines three subsectors: creative industries, core cultural industries, and heritage industries. Creative industries such as design develop services for other sectors and convey content across the economy. Cultural industries produce goods that directly enter the market. Heritage industries involve the conservation and promotion of historical and artistic heritage through museums, libraries, and sites. The document provides statistics on businesses, employment, and value added in each subsector and discusses how cultural content can converge with other industries through innovation.
The document discusses how the music industry has changed with new digital technologies and strategies for artists to market and promote their music. It questions how bands currently promote themselves, the effects of new promotion strategies, and the pros and cons of these strategies. It also questions whether CD artwork is still a viable form of promotion and discusses how artists can be discovered online through social media and new digital platforms.
Lloyd Mathias, MTV Music Inc. June 12, 2018Lloyd Mathias
The document discusses how the music industry has adapted to changes in technology over time. It notes that the pace of change is accelerating, with new formats and ways of consuming music constantly emerging. The music industry has survived disruptions through formats like vinyl, cassettes, CDs, and now streaming. Streaming revenue and access models are increasingly how musicians make money, rather than one-time sales. New opportunities exist in live events, branding partnerships, and monetizing music used in other media. India is a growing market for streaming as smartphone use increases there.
Informational Communication TechnologyLori Gilbert
This document discusses the Napster software which allowed users to share and download MP3 files from any computer connected to the Napster network in 1999. While Napster did not condone copyright infringement, the software had no way to stop this or pay royalties to artists. This raised legal issues as the major record labels believed it harmed sales. Some labels partnered with sites to sell music online as an alternative to piracy on Napster.
Culture, Creativity and Innovation in the Internet AgeAlan Freeman
This slideshow accompanies a paper summarising the conclusions of the author's work at the GLA on the creative industries. It contains several graphics used in the paper
Enhance Your Viewing Experience with Gold IPTV- Tips and Tricks for 2024.pdfXtreame HDTV
In the ever-evolving landscape of digital entertainment, IPTV (Internet Protocol Television) has emerged as a popular alternative to traditional cable and satellite TV services. Offering unparalleled flexibility, a vast selection of channels, and affordability, IPTV services like Gold IPTV have revolutionized the way we consume television content. This comprehensive guide will delve into everything you need to know about Gold IPTV, its features, benefits, setup process, and how it can enhance your viewing experience.
Audio Video equipment supplier in Gurgaondemoacsindia
Explore our website for the latest audio visual equipment. From projectors to
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Leading audio visual equipment supplier in Gurgaon offering a wide range of
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Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdfWHMCS Smarters
With IPTV apps, you can access and stream live TV, on-demand movies, series, and other content you like online. Viewers have more flexibility and customization of content to watch. To develop the best IPTV app that functions, you must combine creative problem-solving skills and technical knowledge. This post will look into the details of IPTV app development, so keep reading to learn more.
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women MagazineCIOWomenMagazine
From country star to global phenomenon, delve into Taylor Swift's incredible journey. Explore chart-topping hits, feuds, & her rise to billionaire status!
SERV is the ideal spot for savory food, refreshing beverages, and exciting entertainment. Each visit promises an unforgettable experience with daily promotions, live music, and engaging games such as pickleball. Offering five distinct food concepts inspired by popular street food, as well as coffee and dessert options, there's something to satisfy every taste. For more information visit our website: https://servfun.com/
Sara Saffari: Turning Underweight into Fitness Success at 23get joys
Uncover the remarkable journey of Sara Saffari, whose transformation from underweight struggles to being recognized as a fitness icon at 23 underscores the importance of perseverance, discipline, and embracing a healthy lifestyle.
The cats, Sunny and Rishi, are brothers who live with their sister, Jessica, and their grandmother, Susie. They work as cleaners but wish to seek other kinds of employment that are better than their current jobs. New career adventures await Sunny and Rishi!
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The Evolution and Impact of Tom Cruise Long Hairgreendigital
Tom Cruise is one of Hollywood's most iconic figures, known for his versatility, charisma, and dedication to his craft. Over the decades, his appearance has been almost as dynamic as his filmography, with one aspect often drawing significant attention: his hair. In particular, Tom Cruise long hair has become a defining feature in various phases of his career. symbolizing different roles and adding layers to his on-screen characters. This article delves into the evolution of Tom Cruise long hair, its impact on his roles. and its influence on popular culture.
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Introduction
Tom Cruise long hair has often been more than a style choice. it has been a significant element of his persona both on and off the screen. From the tousled locks of the rebellious Maverick in "Top Gun" to the sleek, sophisticated mane in "Mission: Impossible II." Cruise's hair has played a pivotal role in shaping his image and the characters he portrays. This article explores the various stages of Tom Cruise long hair. Examining how this iconic look has evolved and influenced his career and broader fashion trends.
Early Days: The Emergence of a Style Icon
The 1980s: The Birth of a Star
In the early stages of his career during the 1980s, Tom Cruise sported a range of hairstyles. but in "Top Gun" (1986), his hair began to gain significant attention. Though not long by later standards, his hair in this film was longer than the military crew cuts associated with fighter pilots. adding a rebellious edge to his character, Pete "Maverick" Mitchell.
Risky Business: The Transition Begins
In "Risky Business" (1983). Tom Cruise's hair was short but longer than the clean-cut styles dominant at the time. This look complemented his role as a high school student stepping into adulthood. embodying a sense of youthful freedom and experimentation. It was a precursor to the more dramatic hair transformations in his career.
The 1990s: Experimentation and Iconic Roles
Far and Away: Embracing Length
One of the first films in which Tom Cruise embraced long hair was "Far and Away" (1992). Playing the role of Joseph. an Irish immigrant in 1890s America, Cruise's long, hair added authenticity to his character's rugged and determined persona. This look was a stark departure from his earlier. more polished styles and marked the beginning of a more adventurous phase in his hairstyle choices.
Interview with the Vampire: Gothic Elegance
In "Interview with the Vampire" (1994). Tom Cruise long hair reached new lengths of sophistication and elegance. Portraying the vampire Lestat. Cruise's flowing blonde locks were integral to the character's ethereal and timeless allure. This hairstyle not only suited the gothic aesthetic of the film but also showcased Cruise's ability to transform his appearance for a role.
Mission: Impossible II: The Pinnacle of Long Hair
One of the most memorable instances of Tom Cruise long hair came in "Mission: Impossible II" (2000). His character, Ethan
2. Music Industry evolution
Digital world dramatically changed the Music recording, publishing and broadcasting
industry…
106% penetration rate of
digital music sources nowadays
Overview.
3. Indusrty @ a turning point…
The Industry is facing a loss in volumes and values that appears to be inexorable…
-31% the decline in the value of the -240 Bln $ estimated cumulative
global recorded music industry 2004-10 lost retail from piracy 2008–2015
Market Snapshot
4. Music Industry: story of a crisis and of a digital wayout
With the revenues from physical on progressive fall Digtal World seems to be the only
sign of hope in music industries
-40% Costant decrease in Physical 20 Bln $ Digital music revenues
music Value forecasted by 2013
+1000% Billion $ increase value of the
digital music market 2004-10
Market Snapshot
5. The current way of investing is not paying
Relying on the traditional paradigm the Industry is failing in proposing new alternatives
and product….the only way it seems to do it’s through enormous investment
30% the percentage revenues
invested by record companies in A&R and
marketing
-77% Fall in album unit sales in the
global Top 50 2003-2010
Market Snapshot
6. Standing on the Verge of a change …
“This Changes Everything. The Industry is Dead. There has never been a better time to be
an artist”- Seth Godin
• “After working in the creative industry for a number of
years we got a bit tired of the loud complaints
regarding the disappearance of business models due
to pirating and continuing profit losses.”
• “We felt that an important part of the story had been
lost - the unprecedented cultural impact. Sure, there
are lots of industry problems caused by technological
innovation but there are also enormous new
opportunities for creation.”
—David Dworsky and Victor
Köhler
Changes brings always opportunities…
7. Industry Overview
The Trends
•Technology revolution is encouraging the need of expression
through arts
•Digital Tech is helping to overcome traditional barriers, flipping the
traditional paradigm “Democratization process of Art”
•This has changed the way people relate, think, produce and live
arts
•Music is one of the most changed industry of them all
•This change is perceived as a New Renaissance by the artist and as
a new Dark age buy the status quo
Standing on the verge of a New Renaissance
8. Industry Overview
The Industry
•Try of iterating a business model that, despite the past successes,
nowadays seems to be anachronistic
•Substantial yearly investment in the creation of “Push” &
“massified musical products" (30% of revenues in A & R and
Marketing to Create New Sensations)
•Digital is experienced more as a problem than an opportunity
The Industry is not exploiting the full potential
of the market in terms of new artists, content
creation, audiences and channels.
9. Industry Overview
The Musicians
•High perceived risk of failure: fear of poverty
•Difficulty in finding musicians to work with
•High costs of start-up and self-production
•Difficulties of promoting and broadcasting of their albums
•Very little bargaining power, “the industry will decide if…”
•Feeling of not being represented by the market
•Digital Copyright and royalties problems
•Difficulties in reaching the desired audience
•Digital Hope
Very high barriers to market entry, distrust of
labels, low success’ prospective loss of large
musical talents
10. Industry Overview
Music Lovers
•Today's music propositions are Massified do not appeal to all the
existing musical currents
•The audience does not award a great value to this massified music
proposition
•Not perceiving the value the audience is not willing to pay for it nor
•This prompts him to download music for free, and to avoid the
traditional channels of transmission and distribution
•Search for places, channels and artists who could represent their
values
Music Lovers are very poorly represented in
today’s musical proposition, that is translated
into money loss and piracy
11. The current paradigm
Pop
Pop Pop
R&B Rock
Pop Rap
Label
Musicians Music market
The Industry decides what to
propose and how
12. The current paradigm
Currently the music market potential is sized only in one small part.
Focus on SMALL NUMBER of Pdts
sold @ HIGH VOLUMES
# of Sales
Not considered Market opportunities
# of Artists
This leaves the most of the market
opportunities unexplored
13. Traditional Model
It’s a long way to the top…and sometimes it’s
impossible even to take the 1° step
15. Solution
Create a new Web
Platform that could exploit the business
model so far overlooked…
Music Lovers Label Musicians
Vision.
16. New Paradigm
Musicians Music markets
Vision: possibly give to all the existing
music niches a market location
17. The New Paradigm
With MYousicShare ® we aim to bring out the potential of the entire market in terms of finding new
artists and new demands generation of different musical genres reaching an audience and a profit
stream even wider than the present.
Focus on SMALL NUMBER
of Pdts sold @ HIGH
VOLUMES
# of Sales
Focus on a LARGE NUMBER of Pdts sold in LOW VOLUMES
# of Artists
Vision.
18. The market is ready
And it’s moving forward to a full Democratization of Art and to a possible new Renaissance of content
creation
Vision.
19. Competitors
In particular is an important sign of the trends that are currently transforming
the industry: indaba Music has now reached more that 500k musicians all over the world with a service
that has shown a deep understanding of the ongoing industry transformation
•500K Musicians all over the world
• Opportunities of collaboration with
established artists/producers
•Clear sign of the Future of the Industry
Signals for a direction to take…
20. A New Paradigm
With MYousicShare ® we aim to fully Exploit this paradigm change that is leading to a full Democratization
of Art and to a possible new Renaissance of content creation
Vision.
22. MYousicShare® Value proposition
Like millions of other guys in the world he wish he could follow his dreams and aspirations….but the way to do it
seems to hard to walk…
I wish i have a band….
How could i propose my
…I wish we could share the work?!?!....and to whom?!
same feelings… Who is gonna judge my
work?!....does he understand my
values?!?!...
I wish we could find gigs and make a
little money to record some material
Autoproduce my music….i
don’t have the skills… Labels?! Radio Channels?!....u
need connections…and i don’t
have em….
….it’s too expansive….
They’re probably gonna try to
And even if i do it….how am i gonna change me anyway….
enter the Business?!?!
Vision.
23. MYousicShare® Value proposition
Like millions of other guys in the world he wish he could follow his dreams and aspirations….but the way to do it
seems to hard to walk…
Vision.
24. MYousicShare® Value proposition
Harry founds out about MYousicShare® a new platform that offer him the service that every muscian has
always dreamed of for free…..
Vision.
25. MYousicShare® Value proposition
He connects to MYousicShare® via desktop or via mobile and he starts looking for the multiple value added
services it offers…
Vision.
26. MYousicShare® Value proposition
Harry can easily: Record and Upload his tracks, Connect and collaborate with other musicians, receive
full copyrights protection, broadcast his material through thematic web radio channels and sell his
own music
Vision.
27. MYousicShare® Value proposition
MYousicShare® offers full copyrights protection ensuring artists the intellectual propriety of the music
he uploads and the related royalties
Vision.
28. MYousicShare® Value proposition
Harry Uploads his material and Records new one through a Dedicated Software. He can also Connect
with other musicians according to Background, Values and Complementarity, starting New Collaborations
Vision.
29. MYousicShare® Value proposition
Through one of the MYousicShare® thematic radio channels, Harry can broadcast his music to an
interested audience sharing similar values….
Vision.
30. MYousicShare® Value proposition
…Sharing Harry’s background the audience perceive the value in its work and it’s willing to award it
with a monetary value…
Vision.
33. MYousicShare® Value proposition
MYousicShare® Creates a Digital Platform empowering :
Musicians
• Upload and Record their Material through a Dedicated Software
• Connect and Cooperate with other musicians according to Background and coplementariety
• Broadcast their tracks and albums on specifics Web Radio Channels (Segmented by specifics music genders,
Artists back)
• Create a Personal Store to sell the produced Tracks and Albums with different commercial options
MYousicShare® give Musicians a way to enter the market, disrupting the traditional
Industry boundaries, giving them a possibility to follow their need of
expression and dreams…
34. MYousicShare® Value proposition
MYousicShare® Creates a Digital Platform empowering :
Labels
• Monitor the Market to find new Music sensations
• Be aware of the Market and of different Niches musical trends.
MYousicShare® give Labels the opportunity of relocating the yearly investements in
A&R (30% of the revenues) reducing the Artist Creation Costs and having a
more concrete knowledge of each nieche of the market
35. MYousicShare® Value proposition
MYousicShare® Creates a Digital Platform empowering :
Music Lovers
• Find representing artists and sensations
• Connect and Cooperate with other musicians lovers and Musicians
• Create their tracks, albums playlists on specifics Web Radio Channels
• Buy or a more value addes music from background-sharing artists
MYousicShare® give Musc Lovers the music they want
37. 1 Music creation and upload feature
2 Connect with musicians all over the world
3 Broadcast music to interested audiences
worldwide
How? 4 Feedback, ratings and stats
5 Music selling feature
6 Find new Gigs
7 Copyrights protection and certification
Brief Overview
38. MYousicShare ® Functionalities quick overview
Music upload and creation through a unique free dedicated and user friendly software…
1 Music creation and upload feature;
Through the MYousicShare ® platform every musician can record, upload, edit their own
music tracks in a simple and immediate way:
a) Free registration to MYousicShare ®
b) Creation of the artist profile (personal data, solo artist / band, pro/ prospects, played
instruments, influences, etc..)
c) Dynamic upload of existing tracks and recording of new ones (jack or microphone)
through a dedicated web application
Brief Overview
39. MYousicShare ® Functionalities quick overview
Music upload and creation through a unique free dedicated and user friendly software…
2 Connect with musicians all over the world
Possibility to develop and refine the traces with the help of musicians from all over the world.
Combining musicians depending on back-ground, influences, tastes, geographical areas, shared values and
artistic complementariety Collaborations will grow spontaneously , and provide mutual value &
professional growth.
3 Broadcast music to interested audiences worldiwide
• Thematic Web radio to address interested audiences
• Users selected audience by genre and influences
• Ability to catalyze admirers and to propose their own music
Brief Overview
40. MYousicShare ® Functionalities quick overview
Music upload and creation through a unique free dedicated and user friendly software…
4 Feedback, rating and Analytics
• Each artist will be promoted and broadcasted by the platform on the basis of the success attribute
to him by its community of reference.
• Each artist will have the opportunity to access comprehensive statistics relating to him and his work,
using them to learn how to improve himself and be more appreciated
• Those Stats will provide Interested Labels a concrete market test on each single musician that could
be a “New sensation prospect”
5 Music selling feature
• Each artist can take advantage of the functionality of the commerce platform, which will sell
their music, thus making even a passion u tangible business.
Brief Overview
41. MYousicShare ® Functionalities quick overview
Music upload and creation through a unique free dedicated and user friendly software…
6 Find New Gigs
• By using MYousicShare ® a new Artist will not only have the opportunity of collaborating with
other musicians all over the world, but also of building a Network providing him with new Gigs
anytime he/she wants
• A specific MYousicShare ® section will connect Artists and Club Owner/Events organizer Helping
MYousicians in what is the most important task for a musician: Live Performing
7 Copyrights protection and certification
• The registration will allow the user to certify MYousicShare ® the paternity of the recorded track
and the related rights.
Brief Overview
42.
43. Tale of the n°1 eBook in History: “the Idea Virus”
“This Changes Everything. The Industry is
Dead. There has never been a better time to
be an artist”- Seth Godin
44. Tale of the n°1 eBook in History: “the Idea Virus”
Creation
45. Tale of the n°1 eBook in History: “the Idea Virus”
Creation
46. Tale of the n°1 eBook in History: “the Idea Virus”
Creation
47. Tale of the n°1 eBook in History: “the Idea Virus”
“Ideas that are free spread faster….and
ideas that are spread win….”
48. Tale of the n°1 eBook in History: “the Idea Virus”
Publishing and Promoting...Of Course
with diverging ideas
49. Tale of the n°1 eBook in History: “the Idea Virus”
Publishing and Promoting
50. Tale of the n°1 eBook in History: “the Idea Virus”
The traditional Paradigm
51. Tale of the n°1 eBook in History: “the Idea Virus”
Relying on the traditional paradigm the
new approach is nothing but a threat…
52. Tale of the n°1 eBook in History: “the Idea Virus”
But this can’t stop the world from
evolving….and all that this anachronistic
approach could bring….are lost opportunities
53. Tale of the n°1 eBook in History: “the Idea Virus”
Thousands of Free Downloads a day…and
then….the value sharing brings the rest….
54. Tale of the n°1 eBook in History: “the Idea Virus”
Sharing the same values leads to percieve the
value within the Idea… and to a will of award it
with a monetary value
55. Tale of the n°1 eBook in History: “the Idea Virus”
“I made more money out of an idea I
gave away for free than out of
everything I did till that moment”
56. MYousicShare ® Revolution
• Art has been here since forever....it's only in the last
60 years someone made an industry out of it....an
that's very typical...a self empowered group try to
make money on someonelse's back, trying to keep
things steady, to keep making money out of it....till
the whole system they build.....collapses under the
pressure of changes....and the only thing that will
remain from the death of this umpteenth falling
empire....is the Art itself.
Just a simple thought...