The document discusses how mKU can help users build their professional network and position themselves. mKU allows users to create a profile highlighting their credentials, connections, recommendations, and endorsements. It functions like a digital business card that users can share on resumes and cards. Profiles provide quick introductions and allow easy professional chatting. mKU helps users find clients, candidates, advice and build their reputation through an active online presence.

1. Building Your Network with mKU.

2. “Life isn’t about finding
yourself. Life is about
creating yourself.”
George Bernard Shaw
mKU is a trademark of MANPOWERKU. All Rights Reserved. © 2013.

3. “(Personal) Branding demands commitment;
commitment to continual re-invention; striking
chords with people to stir their emotions; and
commitment to imagination. It is easy to be
cynical about such things, much harder to be
successful.”
Richard Branson
mKU is a trademark of MANPOWERKU. All Rights Reserved. © 2013.

4. “Your brand is what people say
about you when you’re not in
the room”
Jeff Bezos
mKU is a trademark of MANPOWERKU. All Rights Reserved. © 2013.

6. It’s all about Personal Branding.
It’s all about Professional Positioning.

10. Where it all Starts.
mKU is a trademark of MANPOWERKU. All Rights Reserved. © 2013.

11. Mobile Applicat
Business.
From Name Car
Professional Pr
That’s Professi
Positioning, Sim

13. mKU is a free billboard for professionals and
businesspeople.
It showcases not only your name, photo, and professional credentials but
also your colleagues„, clients‟, peers‟ recommendations and endorsements.
It is your excellent roster of connections.

15. Create a personalized mKU QR code (KU mark) for
yourself and it is linked to
http://u.mku.me/yourname
and use that URL on your résumé, business cards,
and job-search-related correspondences.
With an mKU account, you've arrived on the
business-networking scene.
Do your Professional Positioning..

17. Your mKU profile can read just like your résumé, in fact it is. It is your
professional credentials put on steriods. Visually.
You can start with a simple “mini-profile” where you want people to have a
quick introduction to yourself. It is like a elevator pitch, elevator
speech, or elevator statement. It is a short summary used to quickly and
simply define you, your profession, your specialties.
It is to showcase your professional passions and drivers and with a headline
field (the one just under your name on your mKU profile), you can summarize
“who you are, what you are or where you are.”
Let the world know your purpose.
Your Professional Positioning.

18. Business is Socialization with a Purpose
With mKU, you are quite ready to head
to your next –professional and social
networking and making connections in
real life.
Professional Positioning, Simplified.

20. On the surface, mKU looks like an address book in your mobile contact list, or
maybe an ordinary chat apps.
Through mKU, you’ve a list of people you’ve connected
with at various points in your career and life. Social and
professional meetings. People you usually exchange
name cards with.
But where we start to see something a little more in mKU is that we start from
real life meeting, exchange name card contacts, download into mobile’s
contact list instantly (no more keying in contacts details into your phone or
finding the person‟s name card when you need it. No more such hassles.) and
instantly, get to know the person through his mini-profile introduction. You
can start a professional chat with the person immediately. That easy.

22. Professional Profile. Each person maintains his
or her own profile, so they‟re responsible for
keeping it up-to-date and complete.
What can you do with this?
• Find customers/clients, build channels, build
demand, understand the market
• Locate an individual, gain background knowledge
• Find job candidates
• Post openings, research background, check references

25. What Else can you do with this?
• Get advice
• Build your professional reputation
• Promote your successes
• Stay in touch with colleagues to strengthen your existing network and your
bonds with colleagues
You build and create your own professional identity. Your
professional career is defined by what you make out to be and
how you want to be seen.
That’s what we mean by Professional Positioning.

27. Real Name Profile.
Real People, Real Connection.