Enhancing your brand means expanding your outreach, improving the quality of your content and establishing yourself as a pioneering publisher with a 21st century mindset and a timeless desire to reach your audience. But of course, achieving this is never easy. The process is long, at times hard. What RosettaBrand seeks to do is to give you the tools to make the journey through digital brand publishing less intimidating. We want our confidence to rub off on you and inspire you to excel in the process of turning content into influence. In the spirit of that, we have compiled the following list of top 10 quotes imparted to us by thought leaders, CEOs and brand consultants that we hope will get your motivation and inspiration wheels turning. Our Partners http://rosettabrand.com/partners.html

1. to get you
Inspired and
Motivated about
Top
Quotes B r a n d
E nhancement

2. Enhancing your brand means expanding your outreach, improving
the quality of your content and establishing yourself as a pioneering
publisher with a 21st century mindset and a timeless desire to
reach your audience. But of course, achieving this is never easy.
The process is long, at times hard.
What RosettaBrand seeks to do is to give you the tools to
make the journey through digital brand publishing less intimidating.
We want our confidence to rub off on you and inspire you to excel in
the process of turning content into influence. It is in that spirit that
we have compiled the following list of top 5 quotes imparted to us by
thought leaders, CEOs and brand consultants that we hope will get
your motivation and inspiration wheels turning.

3. “Mass advertising can help build
brands, but authenticity is what
makes them last. If people believe
they share values with a company,
they will stay loyal to the brand.”
— Howard Schultz, Pour Your Heart Into It:
How Starbucks Built a Company One Cup at a Time

4. As marketers, we believe now more than ever
that traditional mass advertising is falling behind
because it lacks the kind of authenticity chairman
and CEO of Starbucks Howard Schultz relates in
the above quote. Part of what RosettaBrand
aspires to do for you is to help you think
innovatively and comprehensively about the
company message you’re trying to get across to
your customer audience. What are you trying to tell
them? Are you on the same page? We want to help
you designate meaning in the content you put out,
and as a leading ePublisher with Kurt Vonnegut in
our repertoire of successes; nothing convinces us
we can’t help you do just that.

5. “A brand for a company is like a
reputation for a person. You earn
reputation by trying to do hard
things well.”
— Jeff Bezos

6. RosettaBrand’s reputation is founded
on exactly that principle. Launching a
line of crisp, concise, thought provoking
eBooks is not easy. Digitizing 30,000
manuscripts from the first page to
the last is time-consuming. Building a loyal
readership and following is, quite simply,
hard. But we expect nothing less than to do
what we have always done, build a
reputation by doing hard things well and
helping you get where you’re going
in your brand enhancement journey.

7. “You and your brand are as good as the
value you bring to the marketplace”
— Bernard Kelvin Clive

8. This is what we mean when we talk about
assembling a creative team capable of putting out
meaningful, shareable, captivating, and inspirational
content. RosettaBrand has taught its past
clients, from Deloitte University Press to Mayo
Clinic, how to conceptualize, create and disseminate
content that packs a punch, resonates with their
customers and lays the groundwork for future eBook
releases. By aligning your brand with the value it
brings to the marketplace, you too can enhance the
impact you have on your customers through the use
of content.

9. “Either your brand is distinct or
your brand is distant.”
— Bernard Kelvin Clive

10. RosettaBrand does things differently and
we expect our clients to follow suit. Becoming
the leading independent eBook publisher selling
1,000,000 eBooks worldwide a year is no walk
in the park. It took an initial risk and disciplined
conviction in what digital publishing had to offer
the fast-changing tech world. RosettaBrand
has always maintained its uniqueness and the
distinction of its vision as a brand-publishing
think tank. We want our clients to see things
similarly, to dare to stand out by, for example,
starting an eBook line where others haven’t, or
developing a successful eReader shunned by
narrow-minded competitors.

11. “Think about what people are doing on Facebook
today. They’re keeping up with their friends and family,
but they’re also building an image and identity for
themselves, which in a sense is their brand. They’re
connecting with the audience that they want to connect
to. It’s almost a disadvantage if you’re not on it now.”
— Mark Zuckerberg

12. As Mark Zuckerberg rightly insinuates, the advertising world has
completely changed in that it has expanded with the capacity to
include everyone and anyone. Simply put, anyone can build an
image and brand themselves. This has largely forced marketers to
abandon mass media-based practices and spamming techniques
in favor of more personalized, targeted advertising. Building a
brand means honing your “image and identity” in such a way that
it can seem accessible and relatable to your audience. With our
consultation and motivation we can get you there by determining,
first and foremost, who it is you aspire to connect with, and how it
is you’re going to connect with them.

13. Motivational quotes are often necessary
because they offer tidbits of perception and
context extended to us by thought leaders,
thinkers and pioneers that have made it
through the long haul of brand building.
Maintaining the ambition and confidence they
evoke is key. Confidence is part of who we
are at RosettaBrand because its what
has taken us from A to B and allowed us to
grapple with a rapidly changing industry in an
even more rapidly changing world.
Drop us a line http://rosettabrand.com/contact.html