Lylico introduction
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The document discusses how online shopping has grown significantly in Australia, with Australians spending on average 17 hours per week and $12 billion online in the past year. It notes that 90% of successful business happens on the first page of Google search results. The document promotes a company's SEOplus service, which uses traditional and proprietary search engine optimization methods to get and keep clients ranked on the first page of Google search results in order to take advantage of the growing online market.
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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Lylico introduction
- 1. (C) Lylico 2011 Are you getting enough from your internet marketing dollars? Are you getting the calls? Are you seeing the sales and results?
- 2. (C) Lylico 2011 Websites are like front doors. We all have one…
- 3. (C) Lylico 2011 Who’s knocking on yours?
- 4. (C) Lylico 2011 Are you taking advantage of the way people shop and conduct business now? Are you getting the sales?
- 5. (C) Lylico 2011 Australians are the world's most avid online shoppers. * * Digital Futures Report
- 6. (C) Lylico 2011 You will need to adapt to the way people shop now to be successful in the changed marketplace of today. Are you ready to adapt?
- 7. (C) Lylico 2011 You need a fresh approach to getting those sales
- 8. Australians spend an average of 17 hours every week online* * Nielsen Online statistics (C) Lylico 2011
- 9. In the past 12 months Australian shoppers have spent $12 billion shopping online* Yup, $12 billion! * Nielsen’s 2010 Internet and Technology Report (C) Lylico 2011
- 10. Online shopping grew by 12% in 20101 “PayPal says Aussie eCommerce market worth $A26.86billion in 2010” 2 1 Paypal statistics 2 Forrester Research (C) Lylico 2011
- 11. Paypal predicts that the Australian online market will grow by more than 10% each year to be worth $AUS36.8 billion in 2013 The Forrester Research suggests that 80% of Australian online spending will be at local web-sites. (C) Lylico 2011
- 12. (C) Lylico 2011 In the last 6 months the average Australian consumer spent $1,233.00 online
- 13. 90% of successful business happens on Page 1 of Google The internet shopping shift is critical toyourbusiness success. Are you ready? (C) Lylico 2011
- 14. Competition for the online shopping dollar is so fierce that your website requires constant effort to keep you on Page 1. If you’re not on Page 1 you won’t get the sales (C) Lylico 2011
- 15. Have you heard about SEO? (C) Lylico 2011
- 16. SEO means Search Engine Optimization Wikipedia says “SEO is the process of improving the visibility of a website or a web page in search engines via the 'natural' or un-paid ('organic' or 'algorithmic') search results” (C) Lylico 2011
- 17. Standard SEO fails in the new web climate of today Standard SEO is costly and out-dated (C) Lylico 2011
- 18. Old style SEO will improve your Google rank but this is not long term. Do you have a procedure to keep your site ranking well? (C) Lylico 2011
- 19. Our system is so unique we’ve had to come up with a name for it. We call it… SEOplus (C) Lylico 2011
- 20. We use traditional and proprietary methods to start and maintain a front page ranking on Google. We make sure you are positioned to take full advantage of the online shopper of today …and be ready for the predicted massive growth of tomorrow (C) Lylico 2011
- 21. We ACTIVELY work to get you onto page 1 of Google (C) Lylico 2011
- 22. 90% of successful business happens on page 1 of Google Our goal is to get you there… …and keep you there (C) Lylico 2011
- 23. We can create or enhance your web presence, specific to your product or service, and use it to actively boost qualified traffic and sales opportunities We provide you with measurable results through regular campaign reporting (C) Lylico 2011
- 24. You could get a year of FREE campaign maintenance. (C) Lylico 2011
- 25. Remember, embracing the internet is crucial to your business success Your business must adapt to the new way shoppers spend their money (C) Lylico 2011
- 26. Are you ready? (C) Lylico 2011